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11 Indian Startups Who Are Successful The Bootstrapped Way

11 Indian Startups Who Are Successful The Bootstrapped Way

Zoho founder Sridhar Vembu said this whilst speaking to Inc42 and this is crucial due to the fact Vembu knows what it takes to elevate an Indian unicorn without VC money. A bootstrapped unicorn primarily based out of Chennai, Zoho employs greater than 7K human beings, it is profitable and generates masses of hundreds of thousands of bucks in annual revenue — its revenue for FY17 was recorded as INR 1,982.Forty four Cr.

Unlike the primary generation entrepreneurs, these days, the Indian startups may not experience the dearth of resources of finance — VCs, angel investors, authorities budget or even debt budget, banks, and NBFCs are also at their disposal.

But instances are converting and new age startups are looking to play this the old faculty way. Startups have realised that — “fairness cash is not free cash”. While, nowadays, nevertheless a huge variety of startups remain depending on external investment for survival and boom, there are set examples of founders who still consider in maintaining a entire stake in the organisation and develop organically for survival, and hence they move the bootstrapped manner.

Bootstrapping offers the founders the liberty to place forth their own choices, even in awful times; to fall, examine from the errors and upward thrust once more taking their very own time; and to make bigger their undertaking ahead on their own phrases and timeline. We have examples of businesses like Wingify, FusionCharts, Zerodha, Appointy, and RecruiterBox (obtained by using non-public fairness company Turn/River Capital in March 2018 after remaining bootstrapped for seven years), who have long past the bootstrap way and executed fantastic heights.

As Tom Preston-Werner, the cofounder of global software program improvement platform GitHub said,

“Bootstrapping is a manner to do something positive about the troubles you've got with out letting a person else give you permission to do them.”

With this in mind, we reached out to a few corporations who are bootstrapping their manner to fulfillment within the Indian startup ecosystem and here is what they are upto!


GrabOn hopes to set up itself as an irreplaceable shopping associate for every Indian client inside the subsequent 5 years. The organization is presently running in a couple of verticals together with offers and coupons (GrabOn), rate contrast (BestPriceOn) and gift cards.

As claimed by the organization, it became worthwhile inside 15 months of its release. It presently boasts of 4000+ brand associations and 60+ strategic alliances and claims to surge in advance of its opposition, beating them by means of a mean of 35% in phrases of monthly visitors.

It is now tapping the increase possibilities in Tier 2 and Tier 3 cities and goals to win over 40% of the gift cards space with the aid of 2020.


Gxpress goals to provide customised service answers for global logistics and ecommerce dealers in India. On one hand it, allows agencies in selling products on on line systems which includes Amazon and eBay, on the other, it permits Indian exporters, wholesalers, and manufacturers to promote their merchandise globally through its logistics community.

The agency carried out a revenue of INR 7 Cr in the first monetary yr and appears to double its revenue to INR 15 Cr with the aid of end of FY18. The enterprise also has plans to expand its services further in India and the world over to locations like China, UK, USA, Dubai, Germany, Australia and america.

The organisation additionally plans to goal producers and artisans, whose business volumes will develop inside the destiny.


HappyFox is a multilingual help table ticketing gadget assisting more than one customer service channels. It converts e-mail, smartphone, net and chat requests into tickets and preserve them organised.

It is presently rendering its services in 35 languages together with English, Deutsche, Arabic, Portuguese, Dutch, Russian, Czech, Swedish, Turkish, Bulgarian, Norwegian, and Hindi.

The platform is used by hundreds of corporations of all sizes unfold throughout diverse sectors along with — education, government, media, manufacturing among others. As noted at the corporation’s internet site, it serves over 12,000 corporations spread across 70+ nations. This includes manufacturers like Lowe’s, LeapFrog, Whirlpool, Kindling among others.


InterviewBit offers a platform for free interview practise. It gathers data approximately the customers’ coding skills, their preceding tasks, and different technical attributes from sites like Stack Overflow and GitHub. This facts is used to fit the pleasant applicants to a given task.

Post that, they behave like a tech-assisted recruitment organization. The self-funded startup additionally sources pre-screened technical expertise for coveted employers together with Facebook, Amazon, Uber and Google. In 2018, the company partnered with 500+ tech employers in India to assist them find the high-quality tech expertise and additionally helped force the complete campus hiring for businesses like Uber, Toppr, Saavn, and Credit Suisse. The 4 key products of the agency consist of — InterviewBit Hire, Campus Hiring,  Assessments and Code Collab.

Going ahead, the startup pursuits to train and guide placement of at the least 25,000 students graduating in 2019 with a package of about INR 10 Lakhs Per Annum.


Mudraka turned into first of all started out as a marketplace for out of doors marketing, display and signage products with carriers across India.

However, for you to cope with troubles concerning best control, consistency, provider degrees, packaging, and many others, the founders had to internalise some of tactics. They then shifted from the marketplace version to the inventory model.

Scaling impressively yr-on-year, clocking in 7X sales in FY18 compared to the preceding financial 12 months, Mudraka goals to grow its partner base besides producing ten instances greater indirect employment by means of 2021.

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It counts manufacturers like Google, Zoomcar, Muthoot, 1mg, Apollo Tyres, and Modi Pharma as well as FICCI among others as its clients. The founders purpose to resolve a number of the issues which includes opaque pricing, and non-standardised products in this up to now unorganised enterprise.


For QuackQuack founder Ravi Mittal, the concept was simple. To clear up the ‘dating’ hassle of the singles. As he said in an earlier interaction with Inc42, “We purpose to clear up the trouble for singles, assist them find a date, make cash in the process, and grow. It turned into in no way approximately elevating price range or creating valuation.”

The startup claims it has four Mn users (as of January 2019) with 1.Five Mn users introduced in 2018 on my own. The app has over 800K downloads, and has witnessed over sixty four Mn message exchanges with the aid of 2.05 Mn mutual matches.

In 2019, the agency plans to double its in step with day user remember to 9,000. The startup is within the midst of launching an unbiased app targeted on stay one-to-one stranger video chat that's stealth mode proper now. Going forward, the bootstrapped startup additionally has plans launching the app in 10 international languages.


ReferralYogi offers recognition control software program to help nearby organizations pick out their promoters, encourage referrals, manage references and create a buzz around their manufacturers.

It allows businesses to send evaluate invites to customers through e mail and SMS; ask for opinions manually; time table them or car-cause on the time of test-out; control Google, Facebook and NPS critiques across all locations from a single dashboard; monitor opinions, get notified and reply to them.

Going in advance, the bootstrapped startup is trying to input the U.S. SMB market and hit an ARR of $200K by means of Dec 2019.

Social Pilot

SocialPilot is fixing the trouble of coping with multiple social media profiles effectively. It offers seamless control of publishing, analytics and conversations for all social channels at one location.

In 2018, SocialPilot’s MRR (month-to-month ordinary revenue) grew through ninety% while the patron base grew by 22% in assessment to preceding yr. From a team attitude, it grew from 16 members to 30 individuals dispensed throughout the USA and India. It also launched some capabilities to beautify collaboration among teams and manipulate publishing, engagement, and analytics for principal social networks.

These included Social Inbox, White Labeled Reports, Dropbox Integration to get entry to saved media directly from Dropbox, Google My Business Integration for listings proper from SocialPilot and more.

As of January 2019, eighty% of its customers are Small/Medium Agencies with team length of 2-20 and SMBs based totally in the US and EU, 15% are primarily based in APAC and five% of are primarily based in India. Overall, it has a base of 100K customers and is growing at 5%-7% month on a month organically. Going ahead, it targets to develop at the least one hundred% YoY even as staying profitable and lean.


Tagalys offer predictive vending for on-line shops. The bootstrapped startup permits on line shops to completely personalize their website search, product guidelines, merchandising, and product sorting functionalities, at the side of tag-based reporting and analytics to growth revenues.

As of now, the bootstrapped platform system over 100 Mn retail records points a month across one of a kind verticals.

In 2018, the startup also made it to the second one cohort of the SaaS accelerator, Uppekha, which helped it boom its ARR via 4X, ARPU with the aid of 67% and sales churn of -16%.

The startup is quickly going to available on Shopify and has signed a technology partnership with an corporation ecommerce platform. It has also implemented for a patent for one among its products that's currently in private beta.

While in 2018, its revenue break up was India (eighty%) and North America (20%), the founders would like to see the revenue break up at the stop of 2019 as India (40%) and North America (60%). In India, it's far presently working with brands like Candere by using Kalyan Jewelers, Ritu Kumar, William Penn, Apollo Pharmacy to call a few.


Thinkpot is a design vending employer catering especially to motivational products for SMEs and startup workplaces that were in search of affordable artwork.

In order to keep range and freshness of mind, the organisation paintings with freelancers from special areas, for no longer extra than 20 designs with every. In 2018, it adopted a quick fashion method, wherein they launched five-10 new merchandise each 2 months and as soon as offered out, its off the market.

Currently, the company has a network of more than a hundred outlets throughout the united states. It also companions with shops who wanted to sell their products through offline channels. This includes retail chains like Crosswords and Landmark and severa stationery shops, products shops, items stores, and boutique shops. Cofounder Sumit Ranka advised  Inc42, that quickly the products will also be available for global markets via its website.


Tradohub ambitions to clear up uncooked cloth procurement troubles for the SMEs. It operates as an internet distributor and elements all kinds of uncooked materials to food and agro, polymer, pharmaceutical, and chemical businesses.

It claims to have a community of more than 10k registered SMEs and over 2,500 providers in extra than one hundred twenty five countries globally. In 2018, Tradohub grew to INR 275 Cr in sales and actual consumer base accelerated to greater than 1,000 SMEs throughout eight primary states in India. 65% of  its consumers had been everyday consumer in 2018 and its average order length has been expanded to more than INR 20 lakhs.

Recently, it also obtained Infinium India Limited from Infibeam Avenues Limited. “Due to these records, Tradohub has grown three hundred% even as being bootstrapped,” claimed Akash Domadiya, cofounder of TradoHub.

Continuing to be bootstrapped in 2019, Tradohub is aiming to reap a pinnacle line of extra than INR six hundred Cr and collect similar B2B businesses, thereby focused on an additional INR four hundred Cr in sales. It further plans to make bigger procurement to 35-forty% (from present day 15-17%) of global materials to reap better margins across sectors.

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There are plans to expand clients attain in Karnataka, Tamil Nadu, Telangana, West Bengal. It in addition pursuits to attain out to pharma, metals, food and agro sectors and target 15-20% revenues from these states.

A Parting Thought

In the startup world, the way to begin a commercial enterprise is one the various many dilemmas, but to decide to scale it similarly without any outside fundraising is honestly the hardest selections. The fulfillment tales of these bootstrapped startups have the capability to change the market sentiment altogether, in particular in a country like India, which is presently the 1/3 biggest startup state globally with over 49K startups launched to date.

Being the apple of investor’s eyes, these days India is the maximum opportunistic market for worldwide on-line businesses in all segments be it retail, logistics, healthcare, fitness or food. But on the equal time, with developing digital infrastructure and expanded aid from the government, beginning a business is not any extra a ‘jugaad’ for the neighborhood marketers. For now, we may have a few to count number, but the economic system truly needs greater startups to bootstrap.

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