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WOI Feature: Nandhitha Ramesh – Fashion Designer

WOI Feature: Nandhitha Ramesh – Fashion Designer

WOI Feature: Nandhitha Ramesh – Fashion Designer

Nandhitha Ramesh, A chennai based style architect who claims her two apparel lines – Turquoise – A Design studio and Merasal – A Designer Label. Being a MBA graduate who worked for corporate area, she sparkles to be outstanding amongst other big name style originators in the Chennai city. Nandhita Shares about her business story with WOI. 

On the off chance that your energy and diversion turns into your work, at that point take the necessary steps to seek after it. Equilibrium time among family and work, stay submitted, and be positive consistently. You sure will be a champ. Take the plunge! 

Over to Nandhitha- 

We are a group of 4. My folks are back in Tirupur and my sister is hitched and gotten comfortable Chennai with her 2 children. I concentrated in GRG and PSGR Krishnammal Girls higher auxiliary school. I was Born and raised in Coimbatore. I came to Chennai for my undergrad, thinking I'll seek after Business considers. In this way, I proceeded to do BSc. Corporate Secretaryship and afterward a MBA. After that I two or three years in the corporate. I simply didn't appreciate it by any stretch of the imagination. 

At that point life had different plans and I arrived up doing what I love the most. Style has been a piece of me I would say. I come from a Family with business experience in Textile foundation, Tirupur being the material center point, my Grand Father's Dad and mother all were into material. My greatest motivation has been my mother, she used to spruce up so flawlessly from when we were children, and we generally stood apart as children, today she likewise has a shop in Tirupur called Vermilion with an immense rundown of first class customers. As a side interest, I used to get textures from Delhi and have presentations from home - my loved ones used to come and purchase. I generally cherished textures, colors and partook in assembling them. 

I generally feel we are pushed to accomplish something when life doesn't go according to design possibly I take care of business or stay in it. Along these lines, I was hitched and I needed to accomplish something with my life to make a decent living, however we had full monetary help from our folks, I needed to acquire and live in my terms. 

At that point, I interned with my companion and architect Rehana in light of the fact that I didn't care for the corporate world by any means. she said for what reason don't I come and help her. At the point when I proceeded to work with her I had no clue about beginning something at all and furthermore my people were against me beginning something all alone. They needed me to settle down have children and afterward accomplish something with my calling. Along these lines, I was with her for a half year and I enjoyed a reprieve. What's more, one day when I was simply passing by a shopping center, I saw a to-let board inverse to the shopping center. I resembled, 'why not beginning something here little?' 

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That is the manner by which I began Turquoise, in a 350 sq ft place, with only 1 tailor, from that point it has been a long term excursion and I am here where I am presently. 

While that is the anecdote about Turquoise, "Merasal" was brought into the world after my spell at London College of Fashion, London in the year 2015. I did a multi month course and chose why I shouldn't begin a brand for prepared to wear attire. After 2.5 long periods of selling on the web and shows, I opened my first lead store at Alwarpet, in March 2018. 

Turquoise is altered apparel store and I spend significant time in marriage wear. While, Merasal is prepared to wear garments brand where I make my plans with a tad of customisation in the fitting. 

I think the most troublesome part in a business is getting a decent base of clients, who we can hold and who can identify with your image. I feel that has been my USP. 

Nandhita Ramesh, Founder - Turquoise and MersalAccording to me, Clothing is an exceptionally close to home thing. It really characterizes your character. A brand ought to have that passionate interface and ought to have the option to pass on that to a client. I think I have had the option to do that with both "Turquoise" and "Merasal". 

My first deal was even before I began my store. Loved ones have been strong. After I opened Turquoise is 2011, I had a couple of presentations part of different exhibitors, so that individuals will know about my store. Furthermore, that is the place where I made my first deal, those got changed over to numerous such deals and even now they are my clients. 

Each progression I have taken during this course of the Journey has been exceptional for me. I would say the young ladies I have made garments for when they set off for college presently accompany their children, to make garments with them. Thus, I surmise those things leave an imprint with me, that causes us to feel adored and to be a piece of their festivals. 

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There is no achievement as such up until this point. Since, at that point I am checking my development brow. Long approach, I accept. All through my business venture, I discovered that "when you have Patience, Sincerity, Commitment and Hard work-The achievement is yours." 

I believe I have progressed significantly from where everything started. I'm still halfway in my excursion of accomplishing greater things; I actually don't have any desire to consider myself a fruitful business person, in that sense. I have set up 2 brands and running them without any assistance, and that gives me a feeling of pride however. Yet, while is additionally turning into a battle, since it's an exclusive show! Finding the correct individuals and getting them to work with me with a similar degree of energy is getting troublesome. With the developing rivalry, I need to continue exploring new territory constantly and continue to advance novel thoughts as far as introducing them to the client. The greatest test today for any brand is to hold your old clients than getting new ones. The consistent Zeal to explore new territory consistently. 

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I'm honored with the most stunning emotionally supportive network – My Guru, God, Parents, Sister, brother by marriage, niece, nephew, cousins and incredible companions and clients. Additionally, I Watch motion pictures, travel, exercise on wellness and play transport to keep myself roused. 

Much obliged to you for giving ladies like me a stage to be valued and perceived. It unquestionably causes us to accomplish more and assist other hopeful ladies with taking up a profession of their decision and dominate in them! – says Nandhitha.


08 Jul, 2021




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