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Richa Kar- A girl behind India’s largest online lingerie selling brand Zivame

Richa Kar- A girl behind India’s largest online lingerie selling brand Zivame

Richa Kar- A girl behind India’s largest online lingerie selling brand Zivame

Where in Indian Society, numerous young ladies don't have the opportunity to accomplish something past their investigation, here are some astoundingly tough ladies who are battling against this situation and accomplishing their fantasies. Here is the tale of one such Women Entrepreneur–Richa Kar, the proprietor of an online underwear brand Zivame. The enterprising excursion of Richa Kar wasn't smooth from the earliest starting point as she gets restricted by her folks. Her mom was humiliated about her concept of selling underwear as she was apprehensive what the others will say when she will educate them regarding her little girl's calling. On the opposite side, father of Richa Kar didn't get the idea of selling unmentionables on the web, so no help was given from his end too. In any case, Richa was resolved enough towards her objective, and by her difficult work and assurance, she manufactures the organization Zivame of worth more than Rs. 681 Cr. 

Early Life of Richa Kar: 

Prior to entering the startup world, Richa had a made sure about employment and profession. She was a designing alumni from BITS Pilani and had a corporate activity in Bangalore. Later she finished her MBA and began working with Spencers Retail and SAP as a retail expert where she took in a ton about the retail division. 

The possibility of Zivame came into her brain while working at SAP; she followed the online deals of Victoria's Secret which is America's biggest retail organization of ladies' underwear. She saw that the marketing projections crossed the objective, yet there was no such market for Indian Women. Subsequent to working 8 years in the retail division, Richa Kar got the reasonable information on that segment and chose to begin something of her own. 

Introductory Struggles: 

When Richa Kar examined with her mom about her concept of selling Women's undergarments on the web, her mom's response was not strong. Her mom was stressed that how she will disclose to her companions that her little girl is selling bra-undies on the web. Additionally, no help she got from her dad as he didn't get the idea of her business. 

To get more bits of knowledge about undergarments business, she visited numerous shopping centers and shops and saw that ladies feel bashful about purchasing underwear disconnected as for the most part retailers in such shops are male. Likewise, ladies can't anticipate fitting and styling tips from such shops. Remembering every one of these focuses, Richa concocted the name "ziva" for her thought which implies Radiance in Hebrew. Yet, since that name was not accessible so she settled with Zivame, which implies Radiant Me. She propelled the brand in 2011, with every one of her investment funds and Rs. 35 lakhs which she obtained from her companions. 

Pundits from People 

Beginning days of her startup life was terrible as individuals were ridiculing her endeavor. She was unable to try and discover a house on lease as when her proprietor asked what she was doing she needed to disclose to them she sold garments on the web. 

Defining moment 

Significantly subsequent to getting so much analysis, Richa Kar didn't lose trust. At last, after some time, Zivame got a decent reaction from its purchasers. Richa got her first customer from Indore who was attempting to purchase materials from her of Rs. 7000. Step by step, Zivame claims development of 300% yearly. 

Financial specialists got intrigued from devotion and difficult work of Richa Kar and she got her first subsidizing of $3Mn in May 2012. At that point another subsidizing of $6Mn in Dec 2013 and $40Mn in 2015. Today her organization valuation is more than Rs. 681 Crores.


11 Jun, 2020




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