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C. K. Ranganathan The pioneer of novelty

C. K. Ranganathan The pioneer of novelty

C. K. Ranganathan The pioneer of novelty

Born in Cuddalore, a small coastal city in Tamil Nadu; Chinni Krishnan Ranganathan is the Founder & Chairman of CavinKare Group. Coming from a middle-magnificence history, he is considered to be one of the handiest and maximum humble people alive.

Under his inspirational management, the agency has locally and across the world multiplied into nearly every manufactured from FMCG together with Personal Care, Food, Beverages, Dairy and Snacks and many others along with a massive chain of salons throughout India.

Being the pioneer of novelty, C. K. Ranganathan has usually felt the want to make a distinction to the society and has achieved that via improving the life-style of consumers with the aid of shaping the business enterprise to create progressive merchandise, combining the high-quality of nature and era.

He is one guy that has shown the world that even after being standalone it's far feasible to overcome the MNCs in the maximum difficult zone of fast shifting customer items.

Other than that; Mr. Ranganathan has actively supported and been part of philanthropy and has achieved so, mostly within the area of schooling. CavinKare beneath Mr. Ranganathan’s steerage patronizes some public charitable trusts that run schools and colleges.

Most prominent amongst them are ‘CK School of Practical Knowledge,’ an splendid school that offers the much required practical schooling to college students from pre-kg itself to the 12th general; the ‘CK College of Engineering & Technology’ and an MBA institute in Cuddalore, which offer global class professional education to people majorly inside the rural and coastal areas of Tamil Nadu.

Out of the four kids of Chinni Krishnan; Ranganathan changed into negative in studies and in contrast to the relaxation, he went to Tamil medium college. And simply as expected — two of his brothers became doctors and the 1/3 one have become a legal professional.

Personally, he's regarded to be a reserved guy with very few likings consisting of nurturing pets & had greater than 500 pigeons, lots of fishes and a huge sort of birds; during his adolescence.

Trivia: In June 2010, C.K. Ranganathan, had suffered a drug allergy which affected his immune gadget and he became counseled a six-month rest in an remoted & sanitized environment to keep away from infections.


Ranganathan’s entrepreneurial journey started from a small city of Cuddalore in Tamil Nadu wherein he first commenced operating along with his father – Chinni Krishnan, who become an agriculturist, and had commenced a small-scale pharmaceutical packaging unit.

Obviously, research didn’t enchantment to him plenty & because of his negative lecturers he usually had handiest  options; both to do agriculture or begin a enterprise of his own.

And his entrepreneurial skills became first observed for the duration of his childhood whilst he used to earn his own pocket cash out of his pet business at that time.

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The innovator that his father turned into had come out with the ‘sachet concept’! He felt liquid along side many different products can also be packed in sachets and used to observe that version way before every other emblem even thought approximately it. He honestly targeted the lower-magnificence just like the coolies and the rickshaw-pullers who couldn’t come up with the money for the goods otherwise.

Very rightly; he believed that sachets had been the made of the destiny. But due to bad marking abilties his father could not pass long. Now just while Ranganathan entered college, his father surpassed away; quickly and then, his brothers took price of the family enterprise.

Ranganathan in 1982, after completing his research; determined to enroll in the circle of relatives business. During that point; his brothers had released Velvette Shampoo. He endured for another 8 to nine months and subsequently left the commercial enterprise due to many clashes on factor-of-perspectives.

Now, all he knew changed into production and all he had become INR 15,000 that he had saved from his earnings; no advertising, operations or finance! Confident approximately himself and his ideas; Ranganathan decided to move on with out taking any stake in the property or business.

Eventually that became out to be a blessing-in-conceal; a defining moment for him! For more or less per week; he brushed through all the corporations he should do, the things he become precise at – which seemingly were just making shampoo and rearing pets.

After loads of brainstorming; he decided to go together with Shampoo! He quickly rented a house-cum-workplace for INR 250/month & INR 1,000 advance, along side a factory for INR three hundred/month & INR 1,200 improve. And ultimately, for INR 3,000 he offered a shampoo-packing machine.

And ultimately started his first emblem – Chik Shampoo; after his father’s call!

At the age of simply 24; when he started on his very own, he actually understood the ground truth, his strengths and his weaknesses. And due to the fact he lacked know-how approximately the functioning of business & enterprise as an entire, he started out to do so by using switching to analyzing The Hindu newspaper, management books and paying attention to cassettes on things like human resource control etc!

Now in the first month, they offered handiest 20,000 sachets, which although become now not even near protecting the costs but was certainly a good start. Because of its strong point, affordability & nice; from the second yr itself the organization began to make earnings! In 1989, he moved to Chennai with ambitions of higher prospects however persisted the producing unit in Cuddalore itself.

Now to develop the enterprise extra, he required difficult cash which he didn’t have and enormously lower back then it took him around 3 complete years to get his first loan authorized. Apparently due to the fact banks required collateral which he didn’t have!

One exceptional day; out of the zillions of banks he carried out in, one agreed to present him a loan of INR 25,000 with out the collateral, which subsequently upgraded to INR 400,000, INR 15 lakhs (INR 1.Five million), and so on…

What changed into even extra surprising become the truth that the financial institution manager had truely written on his loan application that – “this individual does now not have any collateral to provide but in contrast to others, this corporation pays profits tax!”

And from here onwards there has been no looking back for him!

Even with Velvette and different manufacturers present within the market; Chik has constantly controlled to maintain the edge due to their nice, cheap rates & specific endorsement techniques which include replacing five sachets of any shampoo for a Chik Shampoo sachet at no cost, introduction of latest and unique fragrances like jasmine and rose, or giving one loose Chik Shampoo sachet in lieu of five Chik Shampoo sachets, the usage of actor Amala as their model and many like such. Resultant: Their sales substantially increased with every passing month and went up from INR 35,000, INR 30 lakh (INR three million), INR 12 lakhs (INR 1.2 million) to even INR 1 crore (INR 10 million).

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And after 18 years, in 2011 CavinKare [renamed from Chik India in 1998] aside from being the primary in south India and plenty of different states, had an expected annual sale of INR 1,050 crore and by means of 2013 the organisation changed into valued at INR three,500 crores.

During the path of his journey; apart from the various, the most important and the most difficult project Ranganathan or CavinKare has confronted to date turned into whilst Manmohan Singh the finance minister in 1993, withdrew concessions on excise duties for small agencies. With this, CavinKare turned into added into direct opposition with MNCs. Due to this sudden exchange; there were two alternatives in the front of him: either sell off the organization or emerge as an MNC. He chose the latter and really smartly solved the hassle via hiring top-elegance talent from the IIMs.

From right here onwards a number of the foremost milestones finished through the organization are mentioned under: -


  • The employer turned into renamed to “Beauty Cosmetics Pvt. Ltd” with an purpose of manufacturing world magnificence products


  • Launched “Meera Herbal Hair-wash Powder, to enter the hair care section
  • Setup a brand new corporation – “Packaging India Pvt. Ltd” for imparting packaging laminates


  • Introduced Spinz Perfume to customer markets


  • Renamed the business enterprise from “Beauty Cosmetics Pvt. Ltd” to “CavinKare Pvt. Ltd”
  • Launched  most reliable CavinKare brands: -
  • Indica Hair Dye
  • Fairever Fairness Cream


  • Created an internet presence with SAP 4.0B
  • Setup a department to awareness solely on export tasks


  • CavinKare crossed a turnover of INR 200 Crores
  • Created an in-house media shopping for outfit – “CavinKare Advertising Pvt. Ltd”


  • Launched “Trends In Vogue” – with brands Limelite and Green Trends


  • Acquired main pickle producer & distributor – Ruchi


  • Inaugurated its new company workplace – CavinVille


  • Divested its entire PIPL stake to Essel Propack Limited


  • Launched Indica Herbal Hair Colors throughout India


  • Acquired a stake in Padhmam Herbal – a shampoo producer
  • Acquired Prakash Dairy and ventured into the dairy commercial enterprise
  • Entered into the Coconut Oil class through their emblem Meera
  • Crossed the sales of INR 500 crore

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  • Acquired “Garden Namkeens Pvt. Ltd” – a Mumbai primarily based FMCG corporation engaged inside the manufacture and sale of snacks, namkeens and goodies
  • Entered into a distribution arrangement with Coty, to marketplace their Adidas and Jovan range of private care merchandise
  • Chik Shampoo logo performed a turnover of INR two hundred crores
  • Launched Cavin’s milk, Curd and flavored milk


  • Launched Cavin’s floured milk


  • Initiated Chinnikrishnan Innovation Awards to inspire small marketers
  • Launched UHT milk, Cavin’s milkshakes and Ghee thru Cavin’s Dairy
  • Entered into the Healthcare commercial enterprise through partnering with Haw Par Corporation Limited for their product – Tiger Balm


  • Launched milkshakes & Buttermilk in Tetra packs


  • Crossed one hundred Salons mark throughout India for Green Trends
  • Launched Cavin’s Paneer
  • Launched Indica crème colorations
  • Received capital infusion of INR 250 crores from Chryscapital


  • Crossed two hundred Salons mark across India for Green Trends
  • Launched Cavin’s Lassi
  • Crossed the net well worth of INR 1200+ crores


CavinKare began in 1983 as Chik India is an Indian multinational situated in Chennai, India! In 1990, Chik India become first renamed to Beauty Cosmetics Pvt. Ltd. And was eventually modified to CavinKare Pvt. Ltd. In 1998.

The organization has successfully changed its portfolio from simply being a Personal care player to a complete fledge FMCG Corporation with a diverse product line of Dairy, Foods, Snacks, and beverages.

CavinKare has strategically partnered with huge manufacturers like Coty Inc. For Adidas & Jovan logo products, Haw par International for Tiger Balm, and many others!

In 1999, they setup their first International Business division and nowadays the employer has a strong presence in extra than 21 nations such as Sri Lanka, Nepal, Bangladesh, Malaysia, Singapore & GCC international locations and has a sturdy distribution trail across India which reaches to greater than three million retailers through greater than 6000 stockists.

Unlike its competition; the corporation has persevered the fashion of bringing out new, substantially prevailing or highly differentiated products which has resulted into the release of a success brands like India’s largest selling hair-wash powder – Meera Hair-wash Powder, Indica – 10 Minutes Herbal Hair Colour, Cavin’s Milkshake – with a scrumptious, ice-cream-like taste and lots of more!

CavinKare has their fully owned Research facility known as CavinKare Research Centre (CRC) placed at Ekkaduthangal, Chennai and is also recognized through the Department of Scientific and Industrial Research (DSIR), Government of India.

Other than that; CavinKare owns any other subsidy underneath its name referred to as ‘Trends In Vogue Private Limited,’ which got here into existence in July 2002. Under this emblem; CavinKare operates  salon chains – Limelite and Green Trends with branches across the u . S . A .. Also, ‘Trends In Vogue’ runs a Trends academy which trains the candidates recruited by using the salon.

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TRIVIA: – In 2008, CavinKare had acquired a beverage organisation that made ‘maa’ brand of fruit drinks in Tamil Nadu for INR 30 crores and had expanded it to INR eighty five crores too! However as quickly as they merged the emblem with their own distribution network, the brand misplaced its market share and income. And it subsequently had to be demerged again and became left to be standalone which then regained its unique cycle.


  • Awarded because the ‘Entrepreneur of the Year’ by using the Economic Times (2004)
  • Elected because the Chairman of ‘Confederation of Indian Industry’ (CII) for the Tamil Nadu State Council (2009-10)
  • Former president of the ‘Madras Management Association’
  • Founding member of the ‘Ability Foundation’ – an NGO working towards the rehabilitation of the bodily challenged


08 Mar, 2023




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