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Akash Bhatia The Mastermind of understanding the Consumer Mind!

Akash Bhatia The Mastermind of understanding the Consumer Mind!

Akash Bhatia The Mastermind of understanding the Consumer Mind!

The lesser regarded 38 year vintage man Akash Bhatia, is the founder of Infinite Analytics and KyaZoonga.

He lately acquired his ‘declare-to-reputation’ second whilst Ratan Tata funded his begin-up and wrote a cheque to Infinite Analytics.

Infinite Analytics is a organization that could be very difficult for a layman to apprehend but honestly placed – is a cloud-based big data company that with the assist of its tools, predicts the customer behaviour very as it should be (higher than its competition) which is primarily based on the statistics shared by customers on their social networking websites.

Whereas his first company KyaZoonga, is thought to be India’s first kingdom-wide interactive entertainment-price tag aggregator portal. But not like its competitors, KyaZoonga gives an surroundings much like that of a social network.

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Personally speaking, a lesser regarded truth about him remains that he is one of the most highly certified man or woman in Business. Some of his qualifications consist of –

  • Masters in Business Administration from one of the most reputed schools globally –  Massachusetts Institute of Technology – Sloan School of Management (MIT)
  • Continuing Education of Java Certification from the University of California, Berkley
  • Masters of Science in Transportation Engineering from the University of Cincinnati
  • Bachelors in Civil Engineering from the University of Pune
  • Akash is also a die-tough movie buff, who additionally attempts to be a movie maker, loves water sports activities and is a passionate windsurfer.

Life As An Employee

He started out his profession quickly after he completed his Masters in Transportation Engineering from the University of Cincinnati at one of the maximum reputed organizations within the Silicon Valley – Oracle Corporation India as a Senior QA Engineer in 2000.

Some of his duties blanketed implementation of Oracle Sales Online for IBM Egypt, educated & guided the Quality Assurance teams, labored on the web automation device for Quality Assurance known as Quality Online Services, etc.

After operating there for 2 years, between 2002 and 2004, he moved directly to work with agencies like Crescent Systems, Acteva, and PeopleSoft, Inc on distinctive positions such as Senior Business Analyst, Senior Accounts Manager, and Senior QA Developer, respectively.

By running for these organizations he now not most effective controlled to gain big understanding technically but also discovered how a business capabilities on a bigger scale. Later, PeopleSoft were given obtained through Oracle and hence, started some other journey with the enterprise he had began his career with – Oracle USA in 2005.

While at it, he were given a whole exceptional set of technical know-how and controlled to paintings of expertise and growing take a look at strategies for Oracle Fusion, growing complicated check strategies, plans and test cases for PeopleSoft Applications, growing roadmaps for the Quality Assurance team in the India Development Center, and loads more!

During his three 12 months stint with Oracle USA, he controlled to speedy get promoted from the function of a quality supervisor to a Principal Consultant and then Senior Product Manager, consecutively.

In 2007, he determined to depart his properly paying activity and take an altogether a exceptional path in his career. He have become an Entrepreneur!

Life As An Entrepreneur!

Now much like every talented person, he desired to fulfil his entrepreneurial aspirations considering a while, and in 2007 in the end he determined to achieve this. While at it, he observed that India changed into missing a price tag aggregator.

Hence, tons opposite to his beyond operating revel in, he started out KyaZoonga.Com together with Neetu Bhatia (funding banker became entrepreneur) and Arpita Majumder (Senior Management Consultant) inside the same yr.


The Mumbai-situated KyaZoonga, is India’s first country-extensive interactive entertainment-price ticket aggregator that offers the masses a socially prepared networking

enjoy, it essentially provides its consumers an easy get admission to to all types of ticketed entertainment and sports with diverse payment alternatives like online, retail, mobile, social and container-workplace. In other words, KyaZoonga is a portal that brings collectively all varieties of leisure ticketing underneath one roof.

Over the span of time, the organisation has right away controlled to grown and end up a sensation internationally, also because of its proprietary generation that has added perfect carrier to maximum of the largest global sports and amusement occasions within the Indian subcontinent and around the sector. It is the best ticketing company from India which managed to qualify as a finalist for an Olympics ticketing bid.

To add to that, KyaZoonga is likewise the simplest agency from India which has ticketed a primary worldwide event – the ICC Cricket World Cup 2011, all kinds of global cricket (ODI, Tests, T20s), numerous domestic cricket leagues and suits and Olympic fashion multiple sporting activities and venues. Other than that, KyaZoonga additionally partners with some of the world’s leading sports franchises, live performance promoters and event organizers as properly.

KyaZoonga stands tall with a backing from an $18 billion New York based hedge fund which has numerous investments in many different e-media businesses.

More these days, the agency has signed a ?100 crores ticketing deal with Caribbean Premiere League and has additionally rebranded itself from only a sports activities ticketing emblem to a sports and amusement on-line ticketing business enterprise. The employer has also introduced that some of the important worldwide activities tickets like EPL suits, Champions League, French Open Tennis, etc, have also been delivered to their inventory.

Infinite Analytics

The Story

Now whilst at KyaZoonga, Akash had moved to Massachusetts Institute of Technology – Sloan School of Management to pursue his Masters in Business Administration in 2010.

During the identical time, he turned into required a whole lot of consumer analytics again at home, to recognize the user mind-set to hence offer price tag pricing or maybe discounts and gives, he lacked the proper source.

Data turned into required literally everywhere. As our each day lives had been getting extra dependent on technology, it became becoming even greater essential to have the proper sort of analytics to understand your customers properly. Literally the whole lot became analytics driven.

Yes there are many information analytical agencies internationally, but their accuracy isn't always that first-rate. That is what were given his hobby in information and the insights that it could offer, and for that reason started his brainstorming.

But it all became clicked when in 2011, Akash alongside together with his destiny Co-founder – Purushotham Botla attended a class of Sir Tim Berners-Lee, the inventor of the World Wide Web at MIT.

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Quickly, they built a prototype of the ability product they have been expecting – 360 degree View, in that magnificence itself. And took the elegance assignment and made it their start-up.

Together, Akash and Purushotham had evolved a tool that combined an individual’s statistics from social networking websites and would create a detailed profile of the consumer which would encompass age, place, pursuits, places often visited, and even spending strength.

And the beauty in their product became that, all of this could be made viable with out breaking any privateness laws, and with a better accuracy would additionally permit a organisation to pick out, apprehend its person better and hence would be able to suggest merchandise that would higher appeal to the patron.

And that became it. Infinite Analytics changed into born in 2012!

Now for a while they controlled to characteristic without finances, however quickly they started out to feel the crunch and after a period it started to become a necessity.

One day, just when the enterprise management students had been at MIT’s entrepreneurship centre and have been discussing about a way to improve capital for his or her newly formed start-up, there was a knock on their door soliciting for directions. And name it success or mere coincidence, however it was challenge capitalist and co-founding father of Taipei Angels, Chester Ho.

Ho overheard their paintings and got curious to know greater, after a whole lot of wondering approximately the marketing strategy, he left by means of asking them to electronic mail him the pitch.

With loads of exhilaration, they did so as properly. A month went with the aid of, there was no respond, not to mention capital in hand. But forty five days later, Ho responded returned with a cheque for $90,000 from Taipei Angels. And this is how they were given their first round of funding.

They like to name this example as “A knock at the door modified their fortunes”!

Infinite Analytics – As It Is!

Infinite Analytics is a cloud-based big information company that with the help of its gear, predicts the patron behaviour very accurately (better than its competitors) that's based on the statistics shared via customers on their social networking web sites.

It is becoming to be recognized as one of the maximum superior Predictive Marketing and Analytics Company inside the world. The agency has created a actual-time personalization platform that take a look at’s all available facts and forecasts through making use of this information to in shape a patron to a services or products.

It develops a entire 360 degree view of each customer that is based totally various dependable factors just like the consumer and catalog, structured and unstructured records from online, offline and macro-tendencies from the web, and many others to offer the customers the surprisingly viable accuracy.

They equipment they use encompass NLP, Machine Learning, Semantic Technologies and Predictive Analytics that enables them recognize and are expecting a specific consumer’s behaviour.

The agency holds a number of the best customers one may want to most effective dream of, which include – Salman Khan’s Being Human, Croma, FabIndia, Gitanjali Gifts, Harlequin, RoomStory, SquareKey, Zovi, etc and many extra.

Sir Tim Berners-Lee – the inventor of the World Wide Web and Deb Roy – Chief Media Scientist at Twitter, act as advisors to the corporation.

Trivia: – Infinite analytics works on a ‘sales sharing’ model, and takes a percent of every sale this is converted thru their model.

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The Services They Offer

Infinite Analytics gives two different offerings to its customers – Personalized Recommendation Engine and Infinite Insights.

The Personalized Recommendation Engine

Every commercial enterprise vertical wishes to customize their imparting to the man or woman customer, and we trust the Their equipment are mainly designed to provide customized outcomes, to avoid them the drawback. When a person symptoms into a portal the use of a Social Sign-in, they offer the retailer with some simple information of their social network. This facts is extra than enough for them to collect the general public profile of the user from throughout all different social networks.

Even whilst customers have specific varieties of statistics throughout distinctive systems, this tool still very surely and successfully, differentiates the right from the wrong on all other portals like LinkedIn, Google + and other social networks.

This also offers them a 360 degree view of the consumer which includes their likes, hobbies, sports, events attending and many different data.

Using these equipment and Analytics, the company is then capable of very as it should be expect the Intent, Interests, Brand Affinity, Influence, Places and Venues, Media Habits, Brand Advocacy, Competition, and lots greater for the patron.

Infinite Insights

Now as part of Infinite Insights Service; based totally on the analysis that they do (as stated above), they get a 360 diploma profile of the person, which they then offer to their customers together with correct insights which is greater precise to their cease of the business is likewise given to them.

This significantly enables the companies throughout to target the proper form of audience and manage stock, optimize media shopping for, supply chain, and loads more!

Key Differentiators

As very successfully explained by means of Akash himself, they have various key differentiators in analytical answers compared to others within the market –

  • Infinite Analytics uses Semantic Technologies which substantially facilitates in understanding the relationship between customers and the goods that they might be interested by shopping for.
  • Their use of 360 diploma view to collect accurate consumer’s facts from exceptional facts resources and merge the same for the great and correct end result for their shoppers.
  • Most Data Analytics Engine take a very long term to accumulate client statistics and put in force, however because of Infinite Analytics gear, their engine starts giving personalised suggestions immediately and takes on the most 12 hours to complete. There is no waiting duration.
  • Because in their cloud-based totally answer their implementation is very clean and immediate for their clients. They can both choose a server-side implementation or a customer-side implementation.

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Since their beginning, the enterprise has grown to a fifteen character group, with operations inside the US and India. All their data scientists sit down in the US, whilst some in their group individuals are based in India for income and implementation/infrastructure.

One of the challenges the organization used to stand became the issue of instructing its potential customers or their decision-makers approximately analytics. And given the fact that, any techie who has heard about Hadoop begins to act as a big records analytics genius, honestly made it supremely tough for Akash and his company to prove their authenticity.

But overcoming all such difficulties, the organization has emerged as a movie star, and as Akash likes to put it – “He does no longer remember these as demanding situations anymore!”

The agency has managed to make the loads apprehend what Big Data or Data Analytics suggest and has additionally efficaciously created a reputation, which makes their clients love Infinite Analytics and their paintings.

Talking approximately their funding, maximum currently the enterprise raised an undisclosed quantity of funding from the Emeritus of Tata Sons – Ratan Tata, present investor Nikhil Vora (founder and CEO of Sixth Sense Ventures) and plenty of different new investors from Silicon Valley and India.


14 Mar, 2023




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