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“Without those encouraging words, Aarika would have never been here” – Bharathi, Owner of Aarika Fashions : Online apparel store

“Without those encouraging words, Aarika would have never been here” – Bharathi, Owner of Aarika Fashions : Online apparel store

“Without those encouraging words, Aarika would have never been here” – Bharathi, Owner of Aarika Fashions : Online apparel store

Bharathi, is a mompreneur and proprietor of Aarika Fashions – an online clothing store for ladies. She is a Software Engineer by calling with Postgraduate in Biotechnology, gone to be a Women Entrepreneur. Her image sells assortments of agreeable texture in mass and furthermore ministers tweaked and twinning outfits. 

I'm the oldest of 3 young ladies and I have such countless affectionate recollections of shopping with my family. Anything we get, it would consistently be in threes. I feel that is the place where my adoration for dresses, to attempt various styles and to investigate began. Since we generally purchased so many! What's more, with each new buy came a lot of issues, for example, shading drains, join giving way and other such quality deformities… 

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In the wake of finishing tutoring, when I had the opportunity to join the renowned SASTRA University in Thanjavur, I was totally thrilled and chosen to choose the immediate Post-graduate program in Biotechnology. Contemplating and living in Thanjavur was an encounter like no other and it assisted me with developing a lot. Such affectionate recollections! In the last year, I found a Software work in a main IT organization through Campus Placements and proceeded to work in the IT Sector for the following not many years. In a line – Postgraduate in Biotechnology by Choice, Software Engineer by some coincidence and now a Mompreneur. 

At the point when I found that I was pregnant, a companion acquainted me with the virtual universe of help on Facebook. I was fortunate to unearth different nurturing bunches on Facebook which taught me on precisely how I needed to raise my kid, how to deal with beginning days, breastfeeding, child wearing, infant drove weaning, etc.. All these kept me occupied and occupied with the underlying few months. Also, I quit my place of employment to give my young lady all that could be expected – my time, energy and love. As my child developed, I understood exactly how long I had in my grasp and how I truly missed not going to work. That is the means by which I began thinking what next. 

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At around a similar time, I was having a discussion with my significant other where I communicated my advantage to begin an online business and I was shocked at the fact that he was so inviting to the thought! He urged me to dive in and said not to stress regarding and he was certain that I can work it out. It was the solitary pivotal turning point of my whole perspective. Without those empowering words, Aarika couldn't ever have been here today. 

At first I had a plan to transform on of my diversions into a business, however for reasons unknown I wasn't excessively excited. One of my companions proposed – dress materials, something about that thought hit home and that is the way we began! At first, it was tied in with scouring exceptional and distinctive dress materials all over India and sourcing them. I would get an example from every individual, use it by and by or blessing to my sisters and get their input prior to getting in mass. That way I had before long shortlisted sellers with the best quality items and special plans. There started the great expectation to absorb information of item photography, computerized showcasing and client taking care of. 

Aarika style logo for WOI Womenpreneurs of india InterviewInitially, being a totally grand slam business, I was accessible nonstop. This came about with many underestimating me. Clients anticipated that me should react to messages the following example, regardless of whether it was 12 PM. Presently, I figured out how to have fixed work timings and clung carefully to them regardless of whether I had the desire to check my telephone consistently! I wouldn't call these as issues, yet all the more a learning experience which changed the manner in which I worked and thought. 

Truth be told, I was shocked by the beginning. I got an enormous help from every one of my family members, companions and known people who were my clients at first. Furthermore, as the circle continued growing, each new individual who might buy gave me a rush! 

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Aside from this, being a one lady labor force is incredibly tiring and troublesome most days. Directly from Sourcing, photograph shoots, promoting via web-based media to taking care of clients, installments and delivery – everything was finished by me consistently. Occasionally are more troublesome than others. I have frequently considered employing somebody to assist with a portion of the everyday exercises, except it has not appeared up until this point. That would be my following stage I presume. All things considered, I have delighted in this excursion like no other in light of the fact that I don't figure I would have adapted so much somewhere else. 

My loved ones has been the greatest mainstay of help that I required consistently. I think pretty much every individual in my family unit, including my home assistance have contributed as it were. My significant other is a steady – I go to him in the midst of disarray or stress. Furthermore, he is consistently there – with a savvy word or a shoulder to lie on. Typically it is my Mother-in-law who deals with her for a couple of hours. In this way, I can complete some work consistently. At the point when we have had slows down/shows, my folks would remain over at my place, in any event, for an entire week, to deal with my little girl. In the past 2.5 years, the key detract from the pundits and Appreciations I have gotten so far are- 

Be available to any sorts of Feedback. At that point do your own exploration to discover what occurred, why and how to better the circumstance. 

Buckle down; be true and consistent with yourself and it Always helps in pushing ahead. 

On occasion of disarray, I close my eyes and envision that I am a standard customer looking at this online business and that gives me a point of view to deal with. 

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In the underlying stages, I have been excessively trusting and naïve. In this way, I have figured out how to be more cautious – both with clients and with merchants. I might want to say, 

Do your own examination about every single merchant you work with. 

Get an example, Conduct fundamental quality check prior to putting resources into any new item. 

High points and low points are essential for any excursion. It is imperative to gain from each experience and use it to form a superior variant of your business and push ahead. 

Ultimately, I am glad and appreciative for all the affection I have gotten up until this point and expecting more in transit. As of now, I am zeroing in on my 3.5 year old, drawing in her in exercises, perusing books and so forth Also, my Heartfelt all the best for WOI and thank you for this chance!! 

– says Bharathi.


03 Feb, 2021




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