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Success Story: How Two E-Commerce Gurus Build The Million Dollar Fitness Brand Cure Fit

Success Story: How Two E-Commerce Gurus Build The Million Dollar Fitness Brand Cure Fit

Success Story: How Two E-Commerce Gurus Build The Million Dollar Fitness Brand Cure Fit

Who could believe that India's two E-trade masters would met up and begin something in a totally extraordinary area, i.e., wellness? In any case, Mukesh Bansal and Ankit Nagori did the mind blowing by dispatching India's quite possibly the most acclaimed wellness brand Cure Fit. Mukesh Bansal, the previous CEO of Myntra and Ankit Nagori, Formed Chief business official of Flipkart, made them thing in like manner their adoration for wellness. They noticed the monstrous potential in this area and chose to fabricate an innovation fueled medical services and health stage Cure.Fit in July 2016. 

What is Cure Fit App? 

Fix Fit is known for controlling its clients in creating solid way of life decisions and furthermore give a guide with respect to medical care and general prosperity. The application's activities are mostly isolated into EatFit, CultFit, and MindFit. EatFit is a membership based sound food conveyance framework while CultFit is a wellness place which gives preparing in hand to hand fighting, yoga, boxing, Zumba and other such exercises lastly MindFit is for mental wellness. With the wellness and wellbeing acquiring ubiquity in India because of a few factors, for example, fit and tore film entertainers who fill in as good examples for some fans, an overall expansion in the mindfulness among individuals and numerous comparative elements. 

Battles Faced by Cure Fit Founders: 

Being the first of its sort, there were numerous battles the originators looked in choosing the bearing of the application. With both Mukesh Bansal and Ankit Nagori not known for their undertakings in wellness, they needed to make each stride fastidiously and cautiously to contact their crowd. The battles that accompany being a first of its sort likewise includes persuading financial backers in confiding in the endeavor. Since wellness hasn't acquired a lot of energy in India as of not long ago, it was a genuine daunting task to at first get the financial backers ready. They likewise had battles with setting up Eat.Fit as any food conveyance consistently to many clients requires an affectionate organization with dependable overhauling. They needed to band together with numerous little firms to carry their fantasy to the real world. 

Also Read:- People don’t take you seriously: Avii Ahuja on being a young entrepreneur

How Curefit is assisting India with getting sound? 

With the wellness and wellbeing acquiring prominence in India, has been a remarkable achievement due to its straightforward and simple methodology towards wellness. For the most part, individuals are overpowered by the sheer unpredictability of exercises and diet; this is an essential driver for some, individuals losing their advantage and inspiration in wellness. The application gives a simple passage into qualification for the individuals who are fledglings. Another essential factor behind its prosperity is its visionary authors, Mukesh Bansal, and Ankit Nagori. 

Truth be told, Mukesh Bansal was cited as saying "Carrying on with a sound way of life includes a great deal of work, so individuals who are very inspired can pull it off as they probably are aware where to go and what to do straightaway. Yet, not every person is that inspired. Along these lines, on the off chance that we need to assist individuals with taking care of their medical conditions, we need to make it truly simple for them. goes about as one stage where everything is accessible. We need to be a start to finish, medical care centered stage." In a meeting with yourstory. This is a model that shows that the vision of the authors is the motivation behind why the application is keeping up its notoriety and surpassing the general's assessment on it. 

Fix Fit Growth and Funding: 

Since the time its initiation, the application has just been taking steps forward and developing dramatically. It has raised a ton of assets in the course of its life and its initially gathering pledges in April 2016, it amassed a measure of 55 million $ in the underlying six rounds. Sometime thereafter in June the organization raised another 15 million $ in the principal adventure round. In 2017 it was given another 3 million $ support in assets in the second-round endeavor which was driven by RNT Capital. In 2018 the organization raised a sum of around 120+ million $ of which 10 million $ is an obligation financing from Axis Bank and HDFC, another 41 million rupees from an endeavor subsidizing drove by Ananth Narayanan and Binny Bansal. 

Also Read:- Elon Musk: the real-life Iron Man

Fix Fit is filling extremely quick in India with the entirety of its augmentations. 

At last, in July of 2018, the organization raised a further 120 million $ in an arrangement C round of subsidizing which was held by IDG Ventures, Accel Partners and Kalaari Capital with noticeable cooperation from different organizations, for example, Chiratae Ventures and Oaktree Capital. This carries the organization to an eye-watering 170 million $ brought up in financing. With gaining an ever increasing number of organizations like Cult, Kristy Kitchen, The clan and other such unmistakable wellness adventures, there is just a single route for it to head towards and that is upwards.


04 Feb, 2021




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