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Why Mental Health Startup Trijog Is Banking On Omnichannel Even As Mental Wellness Goes Virtual

Why Mental Health Startup Trijog Is Banking On Omnichannel Even As Mental Wellness Goes Virtual

Trijog stated that it took approximately 28 days to align with the pandemic times, and go online absolutely

In the span of six years, the agency has witnessed a sales grown 10X, and has catered to over 26,700 customers and touched the lives of 7 Mn human beings

In the foreseeable destiny, Trijog plans to double its numbers by FY21, along side its plans for worldwide growth, fundraising and greater

Amid these stressful instances, the mental health landscape, which has been predominantly ruled through counselling centres and specialist clinics, has taken a flip. Just like retail brands and retailers, intellectual fitness counselling has moved on line to stretch the reach of startups working on this area. As evidenced with the aid of the growth witnessed with the aid of mental fitness startups, intellectual wellness seems to be at the radar for maximum Indians. From people to highschool going youngsters, teens, company experts, influencers, marketers and celebrities, at the moment are looking to are seeking for professional help at their ease and comfort. The stigma related round mental fitness is slowly getting removed from the equation.

While many industry specialists and psychologists consider that era may not usually replace face-to-face interaction when it comes to mental wellness and extreme problems, in recent times, it has accelerated the ease, desire and flexibility for individuals looking for respite with the Covid-19 disaster. In fact, the worldwide verbal exchange round mental fitness and loneliness in mild of the lockdowns around the sector have also erased the stigma factor to a big quantity.

While intellectual fitness startups together with Wysa, YourDOST, Mindhouse and others have visible rapid adoption, the startups that worked in the physical international needed to reconsider operations first, earlier than thinking about catering to the brand new audience.


For intellectual wellbeing startup Trijog which changed into jogging camps and clinics for individuals, corporates and institutions, it turned into time to interchange its commercial enterprise to a hundred% on line. And the Mumbai-based startup controlled to try this in a count number of 4 weeks to absolutely circulate to digital counselling. Prior to the lockdown segment, the employer earned 30% of its enterprise via online counselling and 70% through visits to its centres, schooling institutes and camps. It needed to undergo a entire restructuring, and it took 28 days for the organisation to align with the pandemic instances and go browsing.

“To make certain excessive first-class enjoy for our customers, we needed to growth our schooling aid for our in-house group, along improving the tech capabilities. While the app and the net equipment took care of the front quit, we made certain that our back stop was sturdy and had to redecorate the complete device of operations,” stated cofounder Arushi Sethi, who is additionally a board member at the World Federation For Mental Health (WFMH).

Trijog: A Multifaceted Mental Wellness Play 

Founded in 2015 by means of mother-daughter duo Anureet Sethi and Arushi Sethi, Trijog is backed by means of GHP Group led by way of Yugank Sharma. Pre-Covid, only its webinars and on-line remedy periods have been carried out honestly, but after the pandemic, the company needed to realign the entirety, and now it claimed to have reached a segment where it can accommodate each on line and offline services as per patients comfort, inclusive of in-centre counseling, corporate well being, institutional health, trainings, campaigns and others.

Today, Trijog earns sales from multiple touch factors across every of its 5 revenue verticals, and its costs for individuals variety from INR 1500 to INR 3000. In the company phase, its customers encompass Unilever, WeWork, TATA, OML, Soho House, Euro School, Oberoi International School, Emotion Matter Foundation and World Federation For Mental Health among others.

For Trijog, the primary mission is not final results related since it has skilled experts to deal with that component, but the agency has to install efforts to deliver people to the point of mental healthcare. In India, the marketplace is still in the nascent degree, and a number of consciousness and network driven initiatives is stated to fuel the growth. Trijog stated that its campaigns and outreach programmes have helped them of their conversions. For example, one such programme at some stage in the current lockdown changed into the national pro bono initiative, in which it offered free cellphone counselling periods for a period of 20 mins in keeping with man or woman.

In March and April, due to this marketing campaign Trijog turned into capable of touch the lives of over 500 customers. Besides putting in returned cease inner ERP tech and quality warranty for the wing branch or vertical, Trijog needed to digitise the whole thing, along with facts control system, which was saved offline and online (cloud migration), patients counselling consultation reporting and inner education help and follow statistics compliance, backend for customer management and patron pride thru cellular app, all advanced in house, that's headed by means of Sahej Sethi, director, head commercial enterprise exercise and marketing at Trijog.

For every level, Trijog had to clear up a separate set of challenges. For instance, its coaches and psychologists, who were acquainted with one-on-one sessions in bodily clinics, had to go through considerable education to ensure exceptional and outcomes within the online environment.

“We installation a entire web-based totally interface which gave college students the information of the schooling — schedule, situation and info of training on in keeping with-magnificence and subscription basis,” shared Arushi, pointing on the shift to online lessons. Currently, it makes use of Zoom to behavior those periods (one-on-one as well as batches), but the cofounder said that in the coming days the company plans to set up its own video platform for professionals and freshmen.

In an experimentation mode, Arushi claims that the manner things are going in the mean time and the way Covid-19 changed their enterprise in a single day, Trijog has decided to remodel its techniques every six months, in which it plans to amalgamate each traditional intervention and tech to provide holistic mental fitness offerings for the hundreds.

Going Back The Omnichannel Way 

Initially, Trijog commenced its journey with a four member group, and became catering to most effective two verticals, which include one-on-one therapy periods and corporate mental well being. It had approximately 240 customers via both these verticals. Last yr, after the addition of faculties and online therapy periods, the corporation brought 5K new customers and due to the fact then claims to have touched lives of near 7 Mn people thru its online campaigns and reach. Today, it has a team of 52 employees, Trijog has catered to over 26,700 users throughout verticals.


Going forward, in the next six months, Trijog is looking to increase its next round of funding. The cofounder advised cft that it plans to double its crew size by 2021, together with its plans to amplify its offerings internationally, and walking country wide and global focus campaigns. Also, in its newly launched Trijog Training Institute, the agency envisions certifying at the least 500 practitioners, who will assist grow its team in addition to carrier India’s burgeoning intellectual fitness landscape.

According to FutureWise Research, the worldwide intellectual fitness marketplace is predicted to the touch $4.5 Bn via 2027, developing at a compound annual growth charge of over thirteen%. The document similarly said that the combo of advanced behavioural software solutions with the traditional behavioural fitness solutions is anticipated to beautify effectiveness and productivity, thereby fueling the growth of the intellectual fitness enterprise.

From September 1, 2020 onwards, Trijog will also be resuming its offline operations to move for a complete hybrid version.

“At the give up of the day, era or online remedy has its boundaries, and will no longer be capable of replace the human interface. For crucial cases, behaviour remedy is a should. We cannot forget about that market,” Arushi delivered.

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