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The Story of Exotel – Into the Cloud

The Story of Exotel – Into the Cloud

Introducing himself as Shivku, he is the founder and CEO of a enterprise known as Exotel, based in Bangalore, that provides telephony at the cloud for its customers.

Exotel, in which the center group is made from his classmates and buddies from his alma mater BITS-Pilani, crossed Rs 1 crore in sales final economic yr. It has totally raised Rs 2.5 crore within the first spherical of investment from Mumbai Angels, a community of rich folks who spend money on and mentor start-ups, and Blume Ventures, a challenge capital company that gives seed-degree funding. And, with enterprise set to expand, Exotel is on the brink of improve every other spherical of budget.

Shivku has labored in Yahoo!, in which he worked in various roles for five years before quitting to begin a challenge on his own with a pal. That didn’t work out as planned and Shivku found himself at Flipkart, the online keep that sells lots of stuff, proper from books to infant-care. A six-month stint at Flipkart and Shivku determined that the preference in him to begin some thing on his very own had not long gone away.

Shivakumar Ganesan

Shivakumar Ganesan, CEO, Exotel

“I quit and got married, without a activity,” says Shivku. Then one thing led to some other. Shivku turned into looking for a 2d-hand fridge to replace the one that had broken down. This resulted in him beginning Roopit, an internet C2C marketplace. “The stoop with which I began Roopit became that the customers and sellers in a C2C market are in one of a kind mediums,” says Shivku. While developing Roopit, Shivku realised that he wanted one cellphone range that would receive voice calls, SMS and ensure that he did no longer pass over a call that would have resulted in a business deal.


That is how, he says, the idea to begin Exotel got here up. The initial idea changed into to construct a dispensed name centre, where numerous humans can call in or ship SMS. If a small undertaking like his wished a unmarried smartphone variety that could receive calls and messages and cope with various different features consisting of interactive voice reaction, Shivku realised that other start-united statestoo could require the identical features.

Thus, Exotel, which changed into included in 2011, has transformed into some thing extraordinary than the original disbursed name centre. It presents telephony at the cloud for its customers, in particular small and medium establishments. Exotel gives a short and easy manner for an SME to buy a telephone variety, by-passing the bulky course to get a phone connection.

Explains Karthikeyan Krishnamurthy, Head of Products, “What we are presenting is a cloud-primarily based telephony gadget in which you could buy a virtual range inside 20 mins.”

How It Works:

Exotel ties up with diverse telecom operators and procures numbers from them and connects them with its software program, to receive to clients on demand. Exotel receives its sales from actual utilization of the cellphone and a monthly apartment that is charged. Exotel, says Karthik, brings down the price of having a phone connection and also reduces the time it takes to get one. Exotel has about 350 customers now with operations in Chennai, Bangalore, Mumbai, Delhi, Hyderabad and Ahmedabad.

Author Biography.

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