GVK scion Keshav Reddy alongwith his buddy Ishaan Dodhiwala final yr launched a social organization particularly The Indian Brand, an ecommerce startup. Though ecommerce is a tough marketplace due to a number of gamers and yeah loss of funds, Keshav and Ishan are trying to make a difference in their own manner.
The Idea
Keshav & Ishaan Dodhiwala desired to build a social enterprise to promote the pleasure of being Indian among young Indians. The got here up with The Indian Brand with a concept of “One for me, One for you”.
The shop which currently lists only Polos t-shirts every priced at Rs 999 can provide one beneath privileged Indian a polo every time a customer makes a purchase.
As in keeping with Keshav, they may soon be adding up other merchandise consisting of T-shirts, luggage and add-ons as well.
Inc42: How many merchandise are currently to be had? Are you preserving any inventories?
Keshav: As a startup, we run on less inventory, however we have been capable of recognize the most fulfilling amount to keep. But the good element with THE INDIAN Brand is that our sales had been sturdy, so we haven’t had issues of extra stock at any time.
Inc42: Ever since it has come into existence, how is it appearing? Can you share some numbers regarding income, traffic and so on.
Keshav: We have had massive variety of income – surpassing our every year estimate in simply 4 months. We are an ecommerce hybrid and we stock in stores and online which has been a sport-changer for THE INDIAN Brand.
Inc42: How are you advertising for the equal? How much you intend to spend at the advertising for this economic?
Keshav: We are promoting our logo in revolutionary advertising strategies. We have promoted phrase-of-mouth promotion via giving THE INDIAN Bands, held contests on Instagram and using facebook to force our clients to the website.
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Gvk reddyInc42: What are your views on “Entrepreneurship in twenties” demanding situations, benefits and so forth.
Keshav: Benefits are that it gives anybody an opportunity to start a business regardless of where one is placed and irrespective of how small the crew basically pushed by way of the efficiency of era.
Challenges are simply opportunities in conceal. There are many possibilities on this time.
Inc42: What are the challenges that you are dealing with to run the shop? Is strolling a social-business brand in India a good idea?
Keshav: We are probably India’s first social-company. The social-enterprise model desires to expand in India. Our motivation for increase is only to aid and develop the pleasure of being Indian. Although there are demanding situations with pricing, we are able to tackle the demanding situations properly. I don’t consider we would have began THE INDIAN brand in any other layout than a social-business enterprise. Great idea.
