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Social Gaming App SuperGaming Banks On Analytics Engine To Challenge MPL & Co In India

Social Gaming App SuperGaming Banks On Analytics Engine To Challenge MPL & Co In India

“We are constructing a party hub around informal video games,” said Supergaming CEO Roby John

SuperGaming is constructed round a sport analytics engine which tracks participant hobby and boosts in-app purchases

With a slew of freemium video games, the Pune-based totally startup has $1.3 Mn investment from Dream Incubator, AET Fund & others

At the outset of the national lockdown in India, Paytm CEO Vijay Shekhar Sharma stated in an AMA session with Inc42 that this pandemic will earn gaming a permanent location amongst Indian clients. Almost five months on account that that day, with maximum Indians nonetheless proscribing physical interactions to the minimal and the statement holds real now extra than ever. 

As consistent with Sensor Tower statistics, India saw close to 2.7 Bn game downloads in Q2 2020 over 50% higher than the 1.8 Bn downloads in Q1 2020. This changed into the highest wide variety of game downloads round the world, followed via the US and Brazil. This shows that the pandemic has certainly pushed Indians to look for newer types of leisure.

According to SuperGaming CEO Roby John, this patron shift has come now due to the fact not like YouTube and other passive intake options, video games are an interactive enjoy that also affords context to conversations. “You are speakme to buddies about what takes place in the sport and on the identical time you also are talking approximately different things in existence,” he delivered. 

SuperGaming is a social gaming platform for informal video games. Launched just in June 2020, the app is expected to have capabilities like institution chat, voice calling, and game highlights amongst others. Currently, its listing of games encompass Ludo Hero, Banate Raho (a model of the popular Pysch! For Indian audiences), Bull Fight, and Road Fight (driving and movement) among others. The app also aggregates video games that can be downloaded one at a time from the app keep like Ninja Race and Gun Game. 

“Games like Fortnite are the new social network. They are a much greater fun and true manner of hanging out with pals than commenting on pictures. However, those video games are restricted to a more hardcore gaming target audience. What we are constructing is a celebration hub round casual video games, which is offered to a miles large target audience,” John told Inc42. 

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He claimed that the games on SuperGaming are curated throughout categories to preserve all interest agencies in thoughts. It includes hardcore shooter video games like warfare royale but also our huge class of informal minutiae video games. “We will handiest offer distinctly polished games right here that we’ve been working on for 3 to 5 years, that have a day a thousand retention of 3%,”he introduced. 

Headquartered in Singapore with a development workplace in Pune, SuperGaming became based by using John, Navneet Waraich and Sanket Nadhani in 2019. John become previously the cofounder CEO of some other gaming startup June Gaming, which is known for video games like MaskGun and Ninjump Dash. Prior to that, he turned into additionally a cofounder at Y Combinator-sponsored educational video games startup TapToLearn, so the SuperGaming founder has deep enjoy inside the class.

Competing With A Bustling Gaming Field

SuperGaming has so far raised $1.3 Mn in seed investment from Dream Incubator, AET Fund (the mission arm of Akatsuki) and India’s Better Capital in late 2019. Global systems competing with SuperGaming include Plato, Hago and more, while in India, the likes of MPL, WinZO, Zupee and others have also garnered a primary share of the audience with their multi-game systems as nicely. 

Speaking to Inc42 remaining year, MPL’s VP of engineering, Kaustubh Bhoyar said that following a multi-game technique allows startups to cater to a huge target market. “If you start constructing your personal video games, it takes masses of time and effort and you may nevertheless be constrained to three video games. However, we have been able to cater to a numerous phase of game enthusiasts. For example, humans are actually searching out multiplayer video games and we're supplying that.”

However, this technique requires startups to be on the hunt for new IP and games as they scale up, and actually requires lots of capital. MPL, as an instance, has raised over $forty.Five Mn, at the same time as WinZO raised $five Mn in Series A funding in July last 12 months. The spherical was led through Kalaari Capital and messaging and bills platform Hike. Further, Zupee raised $eight Mn in its Series A funding round led through Matrix Partners India with the participation of Falcon Edge Capital, WestCap Group, Orios Venture Partners. 

But the important thing difference in SuperGaming is the social media-focussed features. According to John, SuperGaming has been able to get a deep understanding of its users, over the years. “We are certainly desirable at understanding our goal demographic approximately what they clearly like. We spent a lot of time talking to humans everywhere to acquire very particular facts approximately customers like their month-to-month price range, preferred video games and so forth,” he delivered.

Banking On Analytics For Freemium Success

Another competitive benefit of SuperGaming is that the founding team has over  many years of experience in game improvement. At June, John and Navneet Waraich labored on a gaming engine that helped developers tune user behaviour. The June engine turned into capable of amassing data like how many fits a consumer has performed, their winning price, device type or even in-app spending records. Access to such statistics, enabled the employer to apprehend user patterns and leverage them to obtain in-app purchases, mentioned John. 

Even even though the June engine isn't always being used in SuperGaming, Waraich, who created June, is running on a similar function set for SuperGaming. 

SuperGaming’s monetisation model follows a ‘loose to play’ or freemium technique with in-app purchases and subscriptions. John claims that the brand new game engine helps the corporation to tune each buy that a person makes in the sport which include currency, gemstones, diamonds — the whole lot is tracked within the system. Such tracking ultimately allows the corporation to note positive patterns emerge. 

A good freemium version looks as if a habitual subscription, stated the Supergaming cofounder. He claimed that once a player makes a large buy at the app and it improves their recreation, it incentivises them to retain making comparable purchases. “If you spend extra cash and get a higher gun which enables you win greater matches — it inspires you to preserve upgrading. It is much like why users pay for Netflix subscriptions, to get the assurity of new and better content material each month. 

Focus On Tier-1 Gamers

The initial release of SuperGaming will be restrained to 14 Tier 1 cities in India. Some of the customer acquisition techniques for the app encompass social media commercials and Google commonplace app campaigns. The purpose is to faucet the center gaming target audience in those cities and not the casual gamers who may want to sign up for in basic terms for rewards.

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“Eventually this finally ends up attracting all lessons of humans,” claimed John, adding that the social community for gamers will most effective succeed while the engaged target market is into gaming and not simply there due to developments. 

But such filtering out of users might prove to be a hard project, if certainly SuperGaming achieves the community impact. Given the truth that Tier 1 cities have a higher density of casual game enthusiasts than Tier 2 cities, the concentrated on won't be foolproof. 

Focus on Tier 1 audiences also limits SuperGaming’s addressable base in India, wherein about 60% of the population lives in non-city areas and prefers to converse in local languages. Most of the video games on the SuperGaming are tailor-made for Hindi speakme audiences with the use of Hinglish phrases and references to Bollywood popular culture, that is again a bizarre manner to try to appeal to Tier 1 game enthusiasts, who largely opt for English in regular on line verbal exchange and are greater habituated to Netflix than Bollywood in recent times. 

SuperGaming plans to do a release before Diwali, around October 2020. “As a creator, I am trying to make that last recreation and then I don’t want to make whatever. Unlike every other career, in sport improvement, you simply have to make one without a doubt correct factor that human beings will preserve gambling for years,” stated John.

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