When Damandeep Soni’s driving force advised him that there has been no applicable content for him to read in information and enjoyment, and that he could not continually become spending treasured information, it became the tipping point for Daman’s quest to build a content material discovery app which solved each the troubles. First, of curating relevant content material and 2nd of allowing readers to devour it without spending plenty information.
Thus PlanetGoGo turned into born – a content material discovery and reward factors platform which brings relevant content material right to the consumer’s lockscreen. Leveraging his beyond revel in at Japan-primarily based web chat app LINE, where he developed particular services for the Indian marketplace, Daman teamed up with fellow worker Rajat Gupta, who headed the person acquisition and gaming division at LINE India, to broaden Planet GoGo in September remaining year. The Gurgaon based startup is now a 7 member group.
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Rajat Gupta, co-founding father of Planet GoGo, says, “With the ever increasing quantity of telephone customers, GoGo focuses to revolutionise content consumption for mobile customers while not having them to spend for it. A huge part of the populace these days depend on apps for regular content material desires and GoGo affords users with curated exceptional content on-the-cross.”
Swipe And Earn!
Once a person downloads and opens the app, it aggregates information and amusement content material, (from partnered publishing websites which includes HT Media) which the consumer can choose to display on his cell’s lock display screen. The 7-member group curates, summarises, and publishes about 800 articles day by day. The users are rewarded thru ‘GoGo factors’, with unfastened speak time for studying their content or even unlocking their phone. ‘GoGo points’ allows customers to redeem talk time from their cellular operator with the aid of the use of the collected points. The organization has partnered with telecom operators which includes Airtel and Vodafone.
The startup aggregates news and leisure content material from over 60 partner sites including HT Media, and makes a speciality of fashion, tech, and life-style with the intention to hold the content material mild, informal, and millennial-friendly. Keeping in mind the problems of bad connectivity, excessive statistics prices, low RAM and battery consumption, the app has been designed to eat minimal information and is quite efficient at the battery consumption the front.
Target Market
The app is concentrated on millennials, specially inside the age bracket of 15-24 years, who commonly have a prepaid connection and locate data plans highly-priced. For them, swiping on content material to earn recharge factors serves as an appealing draw, the organization hopes. Additionally, Planet GoGo is making an attempt to get extra of tier 2 towns’ target market on the app. Hence, the impetus to keep the content mild and casual with the aid of focusing on tech, Bollywood, fashion, sports, startups, car, travel, and life-style, and not dreary information.
Pervading The Startup Planet!
Ever considering the fact that its release in November 2015, Planet GoGo has recorded 70,000 downloads, with rapid early adoption in English. The app has registered this increase organically, and it aims to develop to ten Mn customers through the end of the 12 months. Currently, the content is obtainable in Hindi, English, Telugu. Soon it will be available in Tamil and Gujarati, given the truth that vernacular content material consumption at the smartphone is increasing at a fast tempo. In the next 3 years, Planet GoGo ambitions to reach 100 Mn users.
Last December, the startup had raised an undisclosed quantity of seed funding from HT Media (through their subsidiary HT Digital Media Holdings Limited) and North Base Media (NBM).
The startup is monetising thru full page local ads on the app. It has 18 customers, inclusive of Flipkart, Amazon and the likes, that advertise at the platform. Going ahead, the startup desires to increase an surroundings of reward and content consumption, and monetise thru allowing different content apps to apply the equal platform.
Daman says, “The center architecture of the app is SDK (Software Development Kit) which allows it to sync with another content material app. Hence apps can use Planet GoGo to reward their users in greater ways, along with immediately coins discounts on ingesting out, booking movies, and many others. Hence, we want to clear up the trouble of content discovery at the cross and broaden a complete ecosystem for rewarding customers for content material intake.”
The Other Reward Givers
Given the speedy increase in intake of content material over mobile, with cellphone becoming the primary point of content consumption, the world is witnessing the emergence of many startups which can be advertising and marketing content material in interesting ways and rewarding customers to eat it.
Unlockar is a similar content material discovery app which shall we customers earn praise points for unlocking their cellphone displays. The startup, which became was decided on inside the 2nd batch of BW Accelerate, aims to simplify desired content material transport for users through permitting them to define content desire from a couple of content vendors.
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Another similar startup is Gurgaon-based totally media-tech startup Zapr, which rewards users for viewing commercials on TV. Zapr has raised an undisclosed amount of funding round led by way of Flipkart, with participation from Saavn, Micromax and Mu Sigma co-founders, Dhiraj Rajaram and Ambiga Dhiraj, this January. Then there is Gurgaon-based tech startup Adstuck, whose product Reverse Data rewards users free internet for trying apps or surfing internet.
Editor’s Note
While many startups are now profitable customers for ingesting content, Planet Gogo’s differentiating factor lies in its assignment to expand an in depth content monetisation device which can be leveraged by means of different content apps as properly. Content is king in today’s global and infinite apps are seeking to remedy the trouble of content discovery for customers in their own approaches. Thus differentiation becomes a prime trouble given the surge of such apps. Rewarding users to eat relevant content material appears to be the new differentiating fashion on this area. How fast and considerably is Planet GoGo capable of broaden the reward surroundings to push itself in a exclusive league from its competitors might be its real defining test.
