I guess you’ve observed the absolutely hectic commercials that preserve doping up in your screen whilst playing on your cellular? These commercials, even though might be without a doubt irritating for you, however it’s the source of revenue for app builders and supports the improvement of those many video games. This is exactly wherein Bangalore primarily based MoJOY comes into the photo.
MoJoy is a reward network that offers actual rewards for virtual in-app achievements. MoJoy has created a platform in which builders, brands and customers come together and might extract benefits from each different with out pissing off each person.
Developers need revenue, manufacturers want customer interest and the customers want to enjoy the apps for free. So it’s a win-win deal for anybody!
As the name shows, MoJOY is here to spread moments of pleasure to all those users who like to conflict it out in the virtual global. That’s right! Playing games and triumphing actual international rewards, that’s what MoJOY brings to you. For instance, if a user achieves the desired target in a game, he would possibly end up winning a unfastened cup of coffee or a reduction coupon.
The founders are a group of active kids who've poured in all their financial savings and one could be surprised to understand that ‘Breaking-Even’ isn't even on their precedence list; what they in reality aspire to do is capture and reward a million moments of joy normal through MoJoy.
“Every time a user degree up, attain a goal rating, is the time when they are glad. We name those moments as Moments of Joy- MoJOY” said Anand Kummur, CEO and one of the founders.
He and his 3 different co-founders – Shashank Singh, Vamsi Kanneganti and Maaiz Elahi worked at Disney Interactive before developing with MoJoy.
They labored within the submit production team that introduced brilliant video games like the Temple Run Brave, Frozen Free Fall, Toy Story Smash, and so on. They additionally introduced in Niyaz Shaikh just whilst the product became approximately to take off. Niyaz had formerly labored with Yahoo as a marketing govt.
Their business model is easy – they charge brands according to reward engagement and split a major chunk of sales with app publishers. The manufacturers have the power to outline how much they would really like to spend in keeping with engagement.
“App enjoy have to never be compromised” stated Anand while talking approximately the USP of MoJoy. Unlike its competitors like Pingoo and Kiip, MoJOY supports offline rewards which are least intrusive in comparison to different reward systems.
Currently, MoJoy has one thousand every day active users combating it out in the digital phrases and earning rewards. By August 2014, the organisation plans to attract 1 million customers and tie up with 20 manufacturers. The founders are in talks with various manufacturers like Coffee Day and Snapfitness.
Despite the challenges they face every day, they make certain to no longer prevent for a single second. “Technology has never been a hassle but Marketing is a project for us” said Anand.
The enterprise is searching for funding to gasoline its advertising and is also in talks with many Venture Capital firms. The founders also plan to build a few video games in destiny however most effective if they take place to have a few more time of their wallet.
It is extraordinarily vital to believe in the crew and the product that one builds, believes Anand and hence he has his arms crossed for MoJOY.