Someone has rightly said that, “Safety never takes a holiday.” And it may likely be the equal individual who also concurred that, “Danger in no way takes a holiday.” Especially in a country like India, in which the incidents of crime against ladies were on a upward thrust. This turned into the very equal concept within the mind of Paras Batra in March 2014 whilst he happened to be a resident of Munirka in Delhi on the time, as a scholar at IIT-Delhi.
Munirka had additionally been the scene of the terrible Delhi gang rape case and Paras found out that how shady and hazardous the region seemed. He along with his colleagues Avinash Bansal, Chiraag Kapil, Ayush Banka and Manik Mehta determined to do something positive about the issue, given the reality that their first project of building sun Wi-fi routers had did not get hold of regulatory approval from the NDMC. The team started out ideating, and recognized the gaps within the current protection gadgets.
There had been devices like the pepper spray, however they could well be used towards the sufferer. Also, in windy or wet climate, a pepper spray would prove useless. Similarly, there had been a number of safety apps launched to fight safety issues, but they had been rather impractical as where could one get the time to spark off an app at the cellphone in the occasion of an assault. They searched for other excessive stop devices to be had inside the marketplace however either they had been too steeply-priced or bulky.
It become then the crew stumble on the concept of growing a protection device which one ought to put on on his body. Not only could that be extra realistic, however also greater beneficial in occasion of an attack. The group determined to include the tool into something that humans could wear. And for women, jewelry became an apparent preference. Thus turned into born Safer, a pendant integrated with a panic button, paired to one’s telephones and people of his guardians’, which might make commuting and going out in widespread a safer affair for ladies. The group advanced the R&D era from scratch, incorporating their organization as Leaf Wearables.
How It Works
‘Safer’ is long-established within the form of a pendant made from rust-evidence and non-corrosive steel casing, with a fashionable colored stone that has the safety mechanism below it. When a user buys the pendant, he wishes to down load the app, sync it with the jewelry, after which upload guardians or human beings one would like to reach out in misery conditions.
In order to send a misery sign in case of emergencies or while the user is feeling dangerous, the consumer desires to double click at the pendant. The tool works on the frenzy button era therefore, the chip embedded inside the pendant gets activated. This will send out an automatic alert to the registered numbers of the consumer’s guardians or friends, to the closest PCR and the human beings inside the area who are using the identical utility, after a short 30 seconds gap. The recipients will capable of tune the person’s area the use of GPS.
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This ‘gap’ has been programmed in to prevent a false name, simply in case the jewellery has been by accident set off. In such cases, the wearer can disable the request and the guardians will receive the message that the wearer is safe. The app taps close by cellular towers and Wi-Fi routers further to the Global Positioning System (GPS) to tune and discover users. In case there may be no app or no net connection, the alert is sent via SMSes. The top factor within the app is- it constantly live tracks the wearer and even in areas with restricted net connection, the alerts don’t stop. Basically, the tool can use any type of communication gadget consisting of internet or SMS to alert one’s cherished ones when in a distress scenario.
Another smart feature of the clever jewellery is the Saferwalk which lets in one’s guardians to reveal one’s journey. In this case, a vacation spot has to be entered and then the consumer’s decided on mother or father can tune him reaching his destination in actual-time. Once the person receives there correctly, stay monitoring is disabled. Additionally, the tool additionally has sound notifications, which ensures no important name or message is missed. It also sends a reminder through the cellphone, if the person forgets to wear the tool or forgets to carry the smartphone. The tool additionally has a feature which enables customers to click on selfies- a feature which Paras says was installed purely for engagement.
Safer is to be had in black, blue and green hues and is splash resistant and rust-proof. It may be charged with any micro USB and it takes most effective 15 minutes to rate at the same time as the battery lasts for greater than 7 days. Also, Leaf Wearables offers a 1 yr alternative guarantee with Safer.
While the R&D for the device has been accomplished absolutely in Delhi, the components to provide it have been sourced from a lot global locations, with the very last meeting occurring in India.
Target Audience
Currently, as the technology is original in the shape of jewelry, it's miles concentrated on women in urban India who could want to experience safe while stepping out of the house and preserve their family updated about their whereabouts. Going similarly, Leaf Wearables will even mission into making safe wearable generation for kids and aged human beings. The concept is to allow the wearer help in distress conditions, be it girls or children or elders.
Monetization, Funding And Traction
Given the smart nature of its era, Leaf Wearables has been able to attract interest of quite a few investors. The device has added the institution awards at numerous country wide and global commercial enterprise and generation competitions including the Gitex Technology Week in Dubai, where the money won through them enabled them to improvise the generation in addition. Besides that, additionally they gained the Ericsson Innovation Awards 2015 and snapped up a prize of $15k (INR10 lac).
The group also raised another $15k (INR 10 lac) from Mumbai Angels on the ’10-Minute Million’ prepared via the entrepreneurship cellular (E-cellular) of IIT-Bombay. They additionally raised crowd investment to the track of $7,682 (INR5 lac) by means of raising funds through the Ketto platform. The company presented the pendants at cut price furnished the consumer made the price prematurely, with delivery of the product to start in November. As a end result of the campaign, the startup has received pre-orders numbering to 150.
As the business enterprise goes into production and starts offevolved pleasing the pre-orders obtained, it is trying to enhance another funding round of $500,000. As of now, Safer pendants are priced at $fifty four (INR 3,500) at the same time as those on pre-ordered necklaces had been priced at $forty one (INR 2,seven-hundred). Paras says the firm is focused on to make 1 Mn households safe by using December 2017, by whilst it'd have also rolled out the safe wearable merchandise aimed at teens and elderly humans.
Competition And Differentiation
In beyond few months, plenty of cell apps and different gadgets have been released to make girls feel safe in India, but none of them have caught as a great deal due to the fact either they're impractical or too cumbersome. Come to consider it, panic button devices are not completely a new idea, even though in India even though Safer does have a first mover gain given no longer many such devices are inexpensive to most people at huge.
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Panic-button devices have been used the world wide over for monitoring the elderly and youngsters even as the idea of a panic button in a pendant or other jewellery has been explored with the aid of many organizations overseas. For instance, Artemis clever jewellery and Cuff smart jewellery primarily based out of US, the Guardian Angel based out of Singapore, and WaryBee jewellery based totally out of Malaysia.
Editor’s Note
Given the impractical and bulky nature of different safety devices within the market, Safer appears to have scored with the convenience with which you will send sign for help the usage of the tool. The plus point is that it can override the trouble of patchy internet network in India. While it remains to be visible how responsive will the police be so as for it's a completely effective response environment, one could’t deny the importance of that one alert to the family and friends and the Safer community which could be a life saver in dire conditions. The necklace might be a piece obtrusive, however then, it's miles virtually higher than no longer having any protection mechanism in location. Someone has rightly said, “Safety manner first resource to the unhurt” and that is wherein Safer ratings.
