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Kahaniya Banks On Big Screen Opportunities To Solve The Monetisation Puzzle In Content

Kahaniya Banks On Big Screen Opportunities To Solve The Monetisation Puzzle In Content

Kahaniya pursuits to turn out to be an interface between writing and storytelling skills and producers inside the content area

Besides the script of a Telugu language movie Kalki, which was discovered at the platform, founder Pallav Bajjuri says different offers are within the pipeline

Bootstrapped considering 2016, Kahaniya recorded INR 8 Lakh profits in FY 2020 and is looking at a top rate content material to go along with IP advent for sales

Serial entrepreneur Pallav Bajjuri has been experimenting with the content material space for some time now. After shutting down a social journalism platform Saddahaq in 2016, Bajjuri started some other test with a brand new content platform — Kahaniya. Until 2019, Kahaniya hardly had a everlasting group except Bajjuri, who saved exploring the gaps within the content area. 

“If you take a look at the marketplace, a whole lot of vintage school publishers have close shop, because it's miles a function of market and skills. There was a large hole inside the vernacular content space, in which skills and opportunity have been locating it clearly tough to find each different. And that’s what we're trying to solve with Kahaniya — connecting talent with opportunities,” the entrepreneur said.

Though quite just like the likes of Wattpad and Pratilipi in phrases of platform services, the business enterprise differentiates itself based totally at the monetising potential. Through Kahaniya, at least  writers have already bagged e book publishing offers. Moreover, the script for the 2019 Telugu movie Kalki turned into observed on Kahaniya, and every other tale is now being made into a movie. 

“We have human beings like manufacturers of Bahubali writing on Kahaniya officially, then we've the maker of Manikarnika and all of these humans are looking at Kahaniya for brand spanking new content material now. We are even operating with OTT structures like Zee5, SonyLIV to bag more opportunities for the platform writers,” stated Bajjuri.

Founded via Devendar Gona, Jeswanth Padooru, and Bajjuri in 2016, Kahaniya is now seeking to boost its seed round of investment in the following few months. Bootstrapped until now, Kahaniya pronounced INR 8 Lakh in sales in FY2020. Further, the general public of customers on Kahaniya (about 60%) are Hindi language users, 30% Telugu and approximately 10% English. 

The agency is operating on a B2B approach to function a bridge between talent and producers. Bajjuri referred to that the task within the content space isn't the lack of platforms as  writers can today connect with readers on a myriad of virtual systems including Facebook, Instagram, Twitter, Pratilipi, Medium and others. However, the monetisation of content is still a largely unsolved puzzle.

Even virtual media companies must rely on occasions and subsidized content material to generate sales. So content, itself doesn’t pay, there are allied sports round content that typically pays for content material. Bajjuri noted that Saddahaq became shut down basically due to the lack of a monetisation model and so, with Kahaniya, he had the monetisation set in area proper from the start. The Hyderabad-primarily based business enterprise is targeted on nurturing its partnerships with entities like e-book publishers, filmmakers and OTT platforms and so forth, to create opportunities for its writers. 

Monetising Content

On Kahaniya, e book publishing and movie variations are clearly the fundamental supply of earning for writers however such offers are not so common but. 

In addition to these possibilities, writers on Kahaniya also can write top rate content material and be paid by using the platform’s reader base. However, now not each author can publish paid content material on Kahaniya. The platform has set up an article board to vet the top class content material. This editorial board reviews the great of the authors’ tale to ensure that the great of top class content isn't compromised. 

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“We are in a area where human beings are just getting used to subscriptions and if we supply them low excellent content that is priced excessive — it is going to discourage the readers without a doubt speedy. So we've got this vetting manner, we've a piece of writing team which takes a call on whether or not a writer’s work is eligible to be posted as paid content or not,” brought Bajjuri.

The editorial board is said to include executed writers who have been writing for films, TV series, or are long time novelists, amongst others. These editorial board contributors work on an advisory foundation with the platform and are compensated in phrases of platform credits and incentives. 

Approved writers on Kahaniya can fee the story on a in keeping with story basis or a whole e-book charge approach. The organisation claims to have 100K monthly lively users, out of which 5K-7K turn out to be deciding to buy top class content. The platform currently has approximately 175 writers who're eligible to write paid content material. 

While the competing platform Pratilipi has also proposed monetisation of content material thru paid testimonies and publishing offers. They estimate to attain that degree within the subsequent five-10 years. Another competitor within the content space, YourQuote has additionally proposed a monetisation option for its four Mn robust user base, in which any consumer can create paid content material and earn royalty on every sale. YourQuote additionally allows the writers to self-publish their fees book but being a quick shape content platform, film deals etc are not part of their contemporary monetisation plan.

Solving The Chicken And Egg Problem In Content 

For any user-generated content platform, the initial mission is to remedy the fowl-egg hassle where to attract a extensive reader base, the platform wishes to have proper writers. Similarly, to onboard appropriate writers, the platform needs to have an sufficient reader base. Responding to this, Bajjuri said that within the case of Kahaniya it become achieved thru a remarks loop.

“Courtesy of having founded Saddahaq inside the past, loads of my friends are also newshounds. So, whilst we to begin with released Kahaniya, there had been multiple tales written approximately us inside the nearby media. This attracted the eye of many new writers, which includes the younger chap who wrote Kalki,” stated the founder.

After Kalki went viral on Kahaniya, increasingly human beings started discovering the platform and the usage of it. Kahaniya claims to have helped 3 writers to earn over INR 50K without delay on the platform thru paid stories and every other 300 writers have remodeled INR 5000 through it. This financial success of writers become many greater referrals and phrase of mouth.

When Kalki hit the silver display screen, there was an distinctive slide within the movie, mentioning that this story was found on Kahaniya platform. Bajjuri stated that when these forms of matters take place, anyone inside the film fraternity begins exploring the platform, eventually enhancing its universal nice. 


Today, Kahaniya’s Telugu page features best renowned writers of the past 4 to five generations in Telugu and Hindi. A creator who is already posted and is fairly popular, they gained’t write on a platform which does now not pay for the content. “But that’s not the case with Kahaniya, the platform lets in the writers to keep monetise their content in conjunction with extending their audience and attain to a brand new reader base — hence attracting more and more established writers and thereby a larger readership.” 

The organisation claims to have discovered its product marketplace fit, revenue approach and scaling model within the beyond few years and is now targeted on expanding its reach into different regional languages. 

“We are currently operating in Telugu and Hindi normally, and English as a herbal extension of it. But inside the subsequent six months, we are able to be concentrated on the South Indian marketplace heavily to capture Tamil, Kannada, and Malayalam writers,” stated Bajjuri.

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