YouTube Icon

How U Gro Is Using Tech To Eliminate 70% Bad Loans From SME Lending Funnel

How U Gro Is Using Tech To Eliminate 70% Bad Loans From SME Lending Funnel

U Gro has evolved proprietary SME area-precise statistical scorecards for eight sectors

The platform permits 60 minutes mortgage disbursal to SMEs of as much as INR 5 Cr

By FY24, it plans to reach more than 350 channel partners, 45 BFSI partners, 20 branches and more

India is home to an expected 60 Mn micro, small and medium establishments or MSMEs, and the sector has been referred to as the backbone of the Indian financial system, way to its cumulative contribution to the GDP. Yet, when it comes to credit score get admission to, most effective 10%-12% of MSME players bank on organised resources of credit, leaving the relaxation to fend for themselves in the wild international of unorganised lending.

This is an opportunity that Indian MSME lending gamers in the digital domain are eyeing for a long term now. Players like Aye Finance, LenDenClub, NeoGrowth, InCred Finance, Capital Float amongst others are using their tech-enabled platform to solve the ever-developing credit hole for MSMEs, and small and medium companies.

Together, those structures have lent billions of bucks in loans to lakhs of MSMEs to date, but the SME lending marketplace is a ways from saturated, as startups are focused on niches in the region. Another player growing swiftly in this section is U Gro.

Mumbai-based U Gro Capital (previously called Chokhani Securities) is a BSE-listed, generation-targeted, small commercial enterprise lending platform. Founded with the aid of Shachindra Nath in July 2018, U Gro is looking to cope with the capital needs of small businesses by way of offering customised loan answers, which it claims is a $three hundred Bn marketplace that is yet to be fully tapped through lending players.

“We accept as true with that the trouble of small businesses may be solved with the aid of building deep understanding around center sectors of SMEs in India coupled with a statistics-centric, technology-enabled method,” stated Nath.

The business enterprise has evolved proprietary equipment which include of customised SME sector-unique statistical scorecards, underwriting insights based totally on deep studies at the sub-zone stage and put together in a enormously incorporated lending platform. This helps in getting an in-principle selection for the mortgage application within 60 mins, Nath claimed.

U Gro has raised INR 920 Cr of equity capital from a diverse set of institutional investors and well-known family workplaces such as NewQuest, ADV, PAG and Samena Capital among others. The Company has already allotted greater than INR 1070 Cr across 7500+ small agencies within the first three hundred and sixty five days of lending operations. It counts the likes of SBI, Bank of Baroda, ICICI as partner banks. AUM stood at over INR 750 crores as of the give up of 2019

Building Technology-Centric Positioning In Eight Sectors

At gift, the credit score hole in MSME lending is catered through 3 entities: conventional NBFCs, banks and specialized SME creditors offering customised products and services. Among the brand new-age MSME lending gamers are fintech startups the use of technology inside the center operations to enforce higher assessment and shorter turnaround time throughout unique processes of lending, underwriting and correction.

U GRO lies at the intersection of the technology-targeted and specialised NBFCs.

The corporation is focussed on eight sectors shortlisted on the premise of an 18-month procedure related to the significant observe of macro and micro-financial parameters completed together with marketplace specialists like CRISIL.

Also Read:- How To Download YouTube Videos To Your Mac with MacTubes

The eight sectors shortlisted are healthcare, education, chemical substances, food processing or FMCG, hospitality, electrical system and additives, vehicle additives, and mild engineering. These sectors are in addition divided into 38 sub-sectors and clusters.

The organisation has five era modules which parent to play key roles within the facilitation of its asset engine going ahead:

GRO Plus: Designed for classic department-led disbursement which has fully incorporated each detail of underwriting digitally (using all traditional parameters). The platform lets in for GRO Partners to reap mortgage approval within 60 minutes.

GRO Direct: U GRO’s Direct Digital channel, a platform built to allow for non-intermediated mortgage packages from eligible SMEs. Launched in Beta in December 2019 across two subsectors, the attain of GRO-Direct might be greatly expanded upon in 2020.

GRO Chain: an upcoming end-to-give up platform for deliver chain financing with a view to cater to environment Anchors, dealer borrowers and provider/distributor debtors

GRO Xstream – a tech platform for U GRO’s BFSI companions which integrates the loan origination and underwriting model with the lending mechanism of the massive banks, so one can facilitate a range of transactions together with co-lending, assignments and securitization.

GRO Score: U GRO’s proprietary region-precise statistical scorecards based on business bureau records and proprietary algorithms which are carried out across all mortgage packages

The Company is expanding the offered product base to encompass smaller price ticket loans through the nascent direct digital and digital partnership channels, with a view to provide specialised credit score to a bigger pool of small agencies.

U Gro’s Technology Stack

The organisation has followed a digital lending platform constructed via Decimal Technologies to allow SMEs PAN India to get a loan disbursal of as much as INR 5 Cr, in under 60 mins.

“The trendy time for any NBFC loan disbursement is a minimum of 7 days as of now, so that is an industry-first initiative. Decimal has constructed this tool solely for U GRO. It is the same fintech organization that had in advance also built Kotak 811,” stated Nath.

The Digital Loan Orientation System (DLOS) is based totally on Decimal’s in-residence platform Vahana, a ‘No Code’ virtual asset management platform. It facilitates organizations layout an utility, integrates it with core structures in addition to APIs and creates cease-to-give up commercial enterprise answers on a real-time basis. DLOS makes use of a aggregate of intelligence and generation by means of applying quarter-unique statistical predictive modelling combined with statistics from over 25 monetary and non-financial sources to understand the creditworthiness and eligibility of a client.

Selecting Channel Partners, Locations For Growth

In any lending version, place and channel companions play a important position in building a sustainable and scalable project. At U Gro, the locations are diagnosed through SME cluster evaluation and portfolio benchmarking. Rigorous vetting of 1,two hundred+ companions become accomplished to attain an preliminary list of 100 channel companions. Channel partners also pay an onboarding fee to be part of U Gro’s platform – a primary in the enterprise.

The enterprise has a committed increase team to build enterprise partnerships. “The awareness is on building the capability to faucet into the companions’ community of distributors, dealers, suppliers after which subsequently the stop consumer through an environment-based totally lending approach,” said Nath.

Further, the organization makes use of a danger-based totally pricing version which includes evaluation on the basis of eight Mn+ loan facts, and 850 parameters in step with loan, hence casting off 70% terrible loans at the lowest 20% by statistical scorecards.  Also, it has correctly launched the beta version of GRO-Direct, its proprietary direct-to-customer platform, which performed its first disbursals thru in Q3 FY 2020.

Growth Of Credit In India: An Opportunity Beyond Saturation

The common lending market in India is predicted to grow at 10-eleven% with NBFCs developing at 15-17% over the following five years, in keeping with Nath. The government impetus on selling digitalisation inside the banking quarter, thru the supply of regular banking, charge banking and small finance banking licenses bodes nicely for the industry.

Further, financial inclusion measures like Jan Dhan Yojana, Pradhan Mantri Awas Yojana, India Stack, credit score assure schemes for MSMEs among others have stepped forward get entry to to loans.

As highlighted through Nath, still the ability addressable credit hole at MSME degree is INR 21.3 Lakh Cr, growing on the price of seven% per annum. The primary venture for players within the on line lending segment is loss of credit score history, fragmented audience, and excessive value of client acquisition.


“Technology has created a new breed of fintech lenders in India. Digital lending is predicted to increase 10-15 instances by using 2023, scaling up to INR 6-7 lakh crores in annual disbursements,” Nath brought.

Having stated this, Nath is busy increasing U Gro. By FY24, Nath plans to go on a spread spree reaching to extra than 350 channel partners, forty five BFSI companions, 20 branches and greater. FY21 will even see geographical enlargement via the hole of new branches.

The enterprise accomplished profitability in Q3 FY20, which is a wonderful portent of future financial performance. Revenue is expected to grow simultaneously with loan e book length, with the employer confident in being able to gain considerable AUM enlargement with the activation and improvement of its diversified disbursal channels. As Nath stated,

“This is handiest the start of our tale, and we expect to see a whole lot greater profitability as our asset engine starts offevolved reaping the blessings of the fantastic partnerships we've shaped. We retain to try to construct it into a platform which could offer a progressive non-intermediated financing choice for small organizations.”

Author Biography.

Editorial Team
Editorial Team

Content Writer

Join Our Newsletter.

Subscribe to CrowdforThink newsletter to get daily update directly deliver into your inbox.

CrowdforGeeks is where lifelong learners come to learn the skills they need, to land the jobs they want, to build the lives they deserve.


CrowdforThink is a leading Indian media and information platform, known for its end-to-end coverage of the Indian startup ecosystem.


Our mission is "Har Koi Dekhe Video, Har Ghar Dekhe Video, Ghar Ghar Dekhe Video" so we Provide videos related to Tutorials, Travel, Technology, Wedding, Cooking, Dance, Festivals, Celebration.

Apna Video Wala

News & Blogs


How Baby Amore Is Bringing Organic, Eco-Friendl...

Founded in 2019, Baby Amore was born out of the need to deliver top class baby care products with...


How Simpl’s BNPL Strategy Is Enabling Higher Co...

The buy-now-pay-later segment has been witnessing an extended increase as new gamers like Amazon,...


How Meghalaya-Based D2C Startup Zizira Is Spici...

D2C emblem Zizira is bringing Meghalayan spices and herbs like Lakadong turmeric and valerian tea...

Top Authors

Lamia Rochdi is the Marketing Manager at Bell Flavors & Fragrances EMEA. A successful family-...

Lamia Rochdi

I’m Mertin Wilson a technician in a camera company and certified expert of different P...

Mertin Wilson

Zakariya has recently joined the PakWheels team as a Content Marketing Executive, shortly after g...

Zakariya Usman

Pankaj Singh is a Senior Digital Marketing Consultant with more than 2 years of experience in SEO...

Pankaj Singh

Our Client Says

WhatsApp Chat with Our Support Team