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How This Bootstrapped Company Is Helping Over 10K Ecommerce Businesses Improve The Post-Purchase Experience

How This Bootstrapped Company Is Helping Over 10K Ecommerce Businesses Improve The Post-Purchase Experience

Founded in 2015 by way of Vikas Garg and Gaurav Gupta, Shipway facilitates ecommerce players lessen customer support expenses and boom consumer pride

Today, the startup serves ecommerce brands together with MenXP, Moglix and Peesafe, processing over three.5 Mn orders each month

The startup soon plans to enlarge operations to Southeast Asia and the Middle East markets

With an multiplied dependency on ecommerce for essential needs, Indian homegrown direct-to-purchaser (D2C) manufacturers have a huge increase possibility. What sets the D2C model other than other traditional retail-centric manufacturers, is the truth that it connects the brands at once with clients and clients. 

According to an CFT Plus evaluation, over 500 Indian companies are leveraging the D2C wave and eleven of the maximum prominent names among them witnessed an average YoY revenue surge of extra than two hundred%. 

The IBEF estimates that internet and cellphone penetration will bring about fifty one% growth within the ecommerce market, which is projected to reach $a hundred and twenty Bn this yr and $two hundred Bn by way of 2026. Drawn in through this capacity, new and conventional brands each have jumped at the D2C bandwagon.

Intense opposition in the booming market would mean customer revel in wouldn’t cease at the sale of a product as a substitute superior by using the right put up-buy revel in. Brands, consequently, have had to be aware of great and timely management of deliveries, supplying clients with actual-time and on-demand facts approximately their orders, return policies, workflow management and greater. 

Though more than one startups have forayed into this marketplace, Shipway, founded with the aid of Vikas Garg and Gaurav Gupta, is developing a gap for itself, by helping ecommerce gamers reduce customer service charges and increase purchaser pleasure.

Back in 2015, when the duo began working on the idea, they observed that brands typically come to be neglecting time-ingesting and errors-susceptible guide management duties at the same time as building their businesses. These responsibilities include coping with multiple sales channels or developing a complete workflow for the back-workplace and more. Shipway ambitions to bridge those gaps by way of providing an end-to-end answer for brands to promote on more than one channels and provide rapid and reliable transport to clients. 

“We desired to empower ecommerce traders and the vendor network with tech, allowing them to automate and manage their back-office operations conveniently. Which in turn permits them to scale their business and serve clients in a better and green way,” said Gupta.

Shipway claims its services help ecommerce groups enhance publish buying enjoy by offering evaluations from the customers and signals on transport troubles and self-carrier returns/exchanges.

Other services supplied by means of the startup consist of simpler accounting, fraud detection, NDR (non-transport document) control, monitoring updates and notifications, and extra.

To ensure satisfactory offerings and solutions to its customers, the startup has 3 kinds of companions, particularly logistics or distribution companies, shopping cart software carriers and ecommerce enablers along with Shopify, WooCommerce and others as well as ecommerce SaaS structures along with Thirdwatch, Adyogi and extra for analytics and patron experience control. 

Today, the bootstrapped startup serves over 10K ecommerce organizations which includes MensXP, Moglix and extra, and strategies over 3.Five Mn orders each month. Gupta is positive it will likely be able to double that in the subsequent six months.

Shipway Is Helping Over 10K Ecommerce Businesses Improve The Post-Purchase Experience

Covid Impact On Indian Ecommerce Industry And Shipway’s Growth Amidst It All 

There isn't any denying that the pandemic has most effective similarly increased the rate of ecommerce adoption within the u . S .. Not most effective has it caused extra customers buying on line however with the lockdown, leveraging ecommerce was the handiest alternative for lots groups.  


“Shopping on-line has now emerge as a necessity in place of a convenience. If we see the rising pattern, brands developing in D2C segments are focussing not handiest on modern products and locating the proper voice for their brand, however also on customer revel in and their remarks,” the Shipway cofounder told CFT. 

Adding to that, Gupta noted that every one these groups are running with lean groups and are developing with the assist of tech and automation. And this is in which solutions provided by means of startups consisting of Shipway are in addition reaping benefits them, he believes.

When asked about the revenue increase during the beyond few months, Gupta stated, “We had been able to acquire almost double the sales before the lockdown. And we are looking forward to the identical boom for the following six months.”

Working on a subscription-primarily based model with monthly and annual plans, the startup pricing plans start from INR 1K. Starting with a group of just  humans, these days the startup boasts of getting over 45 personnel in the team. 

The logistics sector has visible an increase in investor interest as well in the past few years, at the same time as the general investment inside the area stood at $438.Fifty two Mn in 2018, it went to over $942.73 Mn in 2019.

Noting the capability of the marketplace and the willingness of the dealers to undertake tech, Shipway is advantageous that it will be capable of increase its sales with the aid of 7x by the cease of this financial yr. 

Shipway: Challenges And Future Aspirations

Building a product like Shipway comes with its own set of challenges. Two important struggles for Shipway had been finding the right expertise and syncing operations together with product development, marketing, sales and greater. And the lockdown has no longer made it any simpler for the startup. 


Though gear which include Slack, Jira, cloud telephony and extra have made the shift to far off operations less complicated, onboarding new expertise has grow to be a greater difficulty now, because of the time it takes for new joinees to modify and collaborate. 

Additionally, Gupta said it is simple for personnel to suffer from mental fatigue in these conditions. “To triumph over those we regularly do some amusing activities and one on one conferences. We have an open surroundings in which each person can proportion their concerns without any hesitation and that has really helped,” he said. 

Currently, the startup is operating on developing an corporation tech utility that handles all returned-office operations for D2C manufacturers at the same time as also supplying a DIY experience to its customers. “What’s going on these days is the crew worried in operation nonetheless has to make loads of decisions whilst processing orders. We want to reduce those choice-making processes with the help of AI and automation,” said Gupta.

Focussing basically on India, the startup plans to extend to Southeast Asia and the Middle East soon . This could in large part depend upon the partnerships Shipway is capable of form with gamers which includes logistics businesses from these markets as the entirety is an awful lot less complicated nowadays because of the need of operating remotely.

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