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How PayTunes Is Taking Mobile Advertising To Another Level By Incentivizing Every Incoming Call For Users

How PayTunes Is Taking Mobile Advertising To Another Level By Incentivizing Every Incoming Call For Users

“If speaking is silver, then listening is gold.”-is going an antique Turkish Proverb. The announcing may be vintage however it couldn't be less real for these days’s times. Especially if every call that one’s listens to receives incentivized! Sounds unreal given the truth that with rising smartphone penetration and usage, customers grow to be paying a bomb for information utilization. But what if one ought to surely earn recharges by means of listening?


That’s precisely what PayTunes does for you. The android best app incentivizes you on each obtained call through sincerely changing the uninteresting old ringtones of your smartphone with cool advert-jingles. So while clients get greeted with an audio jingle on every incoming call and start earning factors to recharge their phones, advertisers of these jingles get to advantage via relaying their commercials without delay to a selectively centered target audience. A win-win situation for each the user and the manufacturer.

This precise cellular marketing platform became founded by using IIT graduates Divya Pratap Singh and Rakesh Sehgal along side their 0.33 co-founder Gaurav Tiwari. Divya turned into earlier concerned together with his startup 365hops.Com-a marketplace for offbeat guests and activity seekers even as Rakesh and Gaurav had co-based Publify.In-an aggregator of digital out of home advertising areas.  Somehow both the startups wound up at the same time, and the trio got here together to launch PayTunes in July this year.

PayTunes allows advertisers to selectively goal mobile customers the use of cell ringtones, consequently bringing audio-advertisements to the mobile on a bigger scale. Currently, more often than not cell advertising and marketing is focussed on banner advertisements on mobile apps. YouTube and some different platforms offer video commercials, but those are barely utilized by mobile consumer due to excessive records consumption. Through its innovative advert transport technique, PayTunes goals to target the user thru a completely herbal phenomenon of incoming name.

How It Works

When a consumer downloads the PayTunes Android app, the app truely replaces his ringtone with ad jingles and rewards the consumer with factors on every incoming call. Users can later redeem those factors via cellular recharges and bill payments. Every point earned through him is equivalent to 33 points. So really positioned, customers are awarded factors for just receiving the calls!

The complete device is automated wherein the ad is delivered via the PayTunes platform and customers don’t need to download any ringtones or do something ever to get these rewards. The app looks after everything itself. In the future, the person may also have alternatives to dislike/stop sure commercials as properly. Additionally, on every occasion the consumer wants to transfer to his regular ringtone, he can disable the app with simply one tap.

For the advertisers, the platform provides an opportunity to selectively pick out the users they need to goal and push their advert from the platform’s lower back-end. The advertiser can choose the song or jingle he wants to promote, can pick out users primarily based on gender, age, vicinity, profession, frequency and period of exact ad exposure according to consumer, and for that reason create a whole custom designed cell advertising campaign.

Monetization, Traction And Funding

PayTunes earns its revenues from advertisers. The revenue model is just like that of any virtual advertising platform together with Facebook, where there’s a fee for every impression. The startup is presently jogging a pilot for four-5 manufacturers and has visible downloads of its app through about forty,000 users.  It is registering a increase charge of 10-15% per week in its person base and pursuits to hit approximately a hundred,000 customers via the 1st week of January.

Currently, most of its users are from metros like Delhi, Mumbai, Kolkata, Bangalore, and towns which include Chandigarh, Ahmedabad, Lucknow and Indore. By subsequent 12 months, it plans to be in 16 tier 1 towns.

The startup has raised around $100k in angel funding from the CIO Angel Network (CAN). The round become led by way of Sanjay Mehta and Anoop Mathur along with other contributors from CAN. Divya says that they're actively trying to raise their next spherical along with focussing on gaining more traction amongst customers and advertisers.

Future Plans

Besides actively seeking to boost boom capital, PayTunes is likewise aiming to hit the 1 Mn consumer mark within a year. Similarly, it also targets to get at the least a hundred advertisers on its platform in the subsequent region. Currently, the ten-member team is running in Delhi, however additionally at the playing cards is some of its Business Development work from a brand new workplace in Mumbai.

Says Divya, “Right now we aren't focussing on sales, we are best focusing on getting extra users and advertisers. Firstly, we will be focussing on the FMCG and telecom groups and later make bigger to ecommerce and food organizations. Secondly, we additionally want to make the platform open in order that any advertiser can just come and create a marketing campaign depending on the user profile and town profile as per his needs. We are making plans to open the platform by means of the cease of this 12 months.”

Competitive Landscape

A quick take a look at the some information highlights the enterprise trends in virtual marketing and the shift towards cellular advertising.  The Indian Ad Industry is set $eight.25 Bn industry with the Digital Advertising (Video, Mobile and Social) spend growing at an average rate of 32%, outnumbering TV (12%) and Print (5%) heavily.

As in keeping with a current e-marketer file, digital advertising and marketing spend in India is $zero.Ninety four Bn, out of which Mobile Advertising spend is $0.17 Bn (18% of digital advertising expenditure). By 2019 the digital advert spend is expected to develop to $2.17 Bn, out of which mobile is anticipated to make a contribution $1.23 Bn. Needless to mention, traits virtually factor out that as with upward thrust of smartphone penetration and its consequent effect on ecommerce and mcommerce, majority of virtual spend is going to appear on the cellular.

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Consequently, opportunities galore for cellular advertising systems like PayTunes and others consisting of InMobi. While PayTunes is a noticeably differentiated product, it's going to face difficult competition from contenders including InMobi. InMobi has reportedly raised $100 Mn from a consortium of lenders led through the US-based Tennenbaum Capital Partners in September. The agency has been accomplishing a number of strategic partnerships to beautify its target market base globally and compete with Google and Facebook in the $a hundred Bn worldwide cellular advertising marketplace.

New Delhi-based totally cellular ad tech platform Tyroo Technologies and Gurgaon-based pass-tool retargeting organization SilverPush are different startups running within the cellular marketing area.

Editor’s Note

PayTunes offers an exciting proposition to each users and advertisers. While customers benefit through doing not anything and really watching factors convert to recharges thru incoming calls, for advertisers it provides a unique way to promote emblem do not forget. However, the concept won't attraction to all kinds of users who is probably inconvenienced via taking note of ad jingles in place of ring tones to which a extensive majority are routine of. How convincingly can PayTunes inspire customers to provide the radical idea a destroy will rely upon also how effectively is it able to service recharge requests and additionally the ones of discounting the provider whilst a user desires to transfer to their everyday tones once in awhile. PayTunes will should walk this tight line among remaining thrilling and turning stressful by focused on the right kind of customers and bringing the proper form of advertisers on the platform. It can be thrilling to look how its idea competes with the more regularly occurring approaches of cellular advertising and marketing which include banner and video advertisements.

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