The web design professional has a critical role in building digital platforms. It is his responsibility for the reader's interaction with the content and for the success of the communication established there.
With the rise of free platforms, it is up to the entrepreneur to understand the extent to which hiring a specialist is necessary. Know the main duties of this professional and find out what he can add to the company.
A web design professional is responsible for the quality of the website
The web design professional must handle all digital resources available, ensuring that the user experience is the best possible. For André Buzzo, an expert on the subject, the web designer is responsible for creating a channel that facilitates communication between the client and his audience.
Thus, this professional is responsible for the presentation and layout of online content. In addition, he is responsible for creating and maintaining the company's virtual appearance, as summarized by Amit Sharma, CEO of Webchefz Infotech. "It is he who defines the best way to present the brand to his current and potential customers on the network", he says.
Platforms with own templates are an alternative
Today it is no longer necessary to know programming languages to build a basic website for a small business owner. With the popularization of free platforms like WordPress and Wix, it is possible to achieve the goal with minimal notions of web design.
However, this facility does not guarantee the success of the website. There are still many resources to be explored. And, in addition, cognitive techniques that surpass the knowledge of the common user. Not having to program is an excellent advantage offered by these tools. However, the site also has a cognitive part (colors, fonts, user experience, reading the site) that the regular user is unaware of.
Thus, for us, the great benefit of hiring a web designer is in the quality of the results. In other words, the differential is basically in the quality, precision, and functionality offered by experienced professionals. And that has a cost and a proportional return for the company.
Differential search motivates hiring a web designer
In addition, a criterion for choosing a web designer may be the desire to seek a competitive advantage over the competition. “Your company's image is at stake. And I don't think that a free tool can offer you the care that it should have ”, analyzes Buzzo.
In turn, We note that hiring a specialized service can make a difference. Especially among beginners. “Small business owners are a niche that we tend to encourage a lot. This is because the online appearance of the brand can impact more at the beginning of the company ”, he argues.
In other words, the decision will depend on your company's communication strategy.
Currently, there are several tools for Website Creation that allow even people without much knowledge to create a Website but to have a Professional Website, that is not only pleasant and with good content, but that is also developed in order to assist the tools of search like Google to find you, the participation of a specialized professional is required.
How many times do we no longer enter sites that, because they are poorly organized, difficult to navigate, or even "ugly", leave the site in a few seconds without even reading its content? Sites like this even harm the credibility of the company, as we feel that a company with a bad website, will probably provide a similar service.
Taking into account issues like this, it is worth thinking about the importance of investing in a website that gives the desired credibility, that has relevant and easy to navigate content where the user can navigate in a pleasant and intuitive way, after all, your website is also yours Business Card.
Another issue mentioned is the creation of a website using techniques that help it to be found by Google and other search engines, as it does not help much to have a beautiful website but one that is hardly found.
A professional specialized in Website Creation knows not only how to develop a website, but also has knowledge that can help in these points.
