YouTube Icon

Here’s how to keep your small business ahead of the competition

Here’s how to keep your small business ahead of the competition

Creating a thriving small business is an impressive achievement. Building one that stays clear of the competition is even harder. 

While it takes a lot of blood, sweat and tears to create a business like this, there are basic principles you can implement every day to ensure you have everything in place to build a brand your competitors will be breathless to catch. 

Here’s what you need to know:

Ensure you have full IT support

Don’t shortcut this. To stay ahead of the competition, you need to avoid the kind of embarrassing website crashes, irritating glitches and worrying data losses which regularly wipe businesses out overnight. 

You could go it alone by hiring staff or training yourself as an IT expert, but this is time-consuming, costly and very risky. It only takes a little digital downtime for your competitors to catch up and for your customers to leave. 

It is easier to use Integrated Computer Services to manage your IT. For peace of mind alone, working with experts may be worth it. 

Bigger isn’t always better

It is tempting to imagine that if you reach out to as many people as possible, regardless of whether they want your product, then you’ll enjoy the best results. There’s a certain logic to this, but it’s flawed.

Instead, concentrate on concentration. This is to say, build a stronger customer base than your competition, not a larger one. It’s the difference between a TV show everyone watches for five minutes and then forgets about and a smaller show with an intensely passionate horde of fans. Which show do you think sells more merchandise? 

Make your brand stand for something. Dare to be different. Don’t follow what every other business is doing just because it works for them. Build a loyal following of quality customers, and you’re almost certain to stay in front of your competition.

Who are you...and who are you not?

Building on this idea of individuality, you need to know what your brand is about, and what it’s not about. Don’t dress your business up as something it isn’t simply to attract more customers. This rarely works, and if it buys you a handful of sales, you’ll lose them all once your customers find out your brand isn’t being authentic. 

For instance, if you sell shoes, don’t copy what you have seen a hat manufacturer promote, because it was a good idea for that particular brand. Find your own identity.

Focus on the details

Customer service, competitive pricing, ease of experience and the quality of the product are what you have to nail every time if you’re to build an industry-leading business. They are hard to get right and easy to get wrong. Don’t worry about the big ideas - new products, market expansion - until you get the basics right. Once your customers are happy, leaving positive reviews and coming back for more, then you can start thinking a little bigger.

Author Biography.


CrowdforThink is the leading Indian media platform, known for its end-to-end coverage of the Indian startups through news, reports, technology and inspiring stories of startup founders, entrepreneurs, investors, influencers and analysis of the startup eco-system, mobile app developers and more dedicated to promote the startup ecosystem.

Join Our Newsletter.

Subscribe to CrowdforThink newsletter to get daily update directly deliver into your inbox.

CrowdforGeeks is where lifelong learners come to learn the skills they need, to land the jobs they want, to build the lives they deserve.


CrowdforThink is a leading Indian media and information platform, known for its end-to-end coverage of the Indian startup ecosystem.


Our mission is "Har Koi Dekhe Video, Har Ghar Dekhe Video, Ghar Ghar Dekhe Video" so we Provide videos related to Tutorials, Travel, Technology, Wedding, Cooking, Dance, Festivals, Celebration.

Apna Video Wala

News & Blogs


Unlocking Business Expansion Opportunities with...

For the longest period, conventional or traditional offices with limited facilities and fixed cub...


OpenAI : Sam Altman return as CEO of OpenAI

Sam Altman will return as CEO of OpenAI, prostrating an tried boardroom achievement that transfer...


The Benefits Of Installing Masonite Entry Doors...

When choosing the right entry doors for your store, there is a lot to consider. After all, whenev...

Top Authors

Lamia Rochdi is the Marketing Manager at Bell Flavors & Fragrances EMEA. A successful family-...

Lamia Rochdi

I’m Mertin Wilson a technician in a camera company and certified expert of different P...

Mertin Wilson

Zakariya has recently joined the PakWheels team as a Content Marketing Executive, shortly after g...

Zakariya Usman

Pankaj Singh is a Senior Digital Marketing Consultant with more than 2 years of experience in SEO...

Pankaj Singh

Our Client Says

WhatsApp Chat with Our Support Team