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Fashion, AI, And Indian Ecommerce – Trifecta Of Next Level Consumer Engagement

Fashion, AI, And Indian Ecommerce – Trifecta Of Next Level Consumer Engagement

Fashion, on the complete, has usually been approximately glamour – best, impossible, caught in the smooth pages of a magazine. It has additionally been the canvas for exchange – (the word style and fashion do pass so properly collectively!), some trends which have been absurd have become mainstream.

With the advent of tech in nearly all factors of a purchaser’s existence, it's far bewildering that the style community and haute couture designers have nonetheless been largely immune to innovating with tech.

At a fashion tech panel held for the duration of Wills India Fashion Week in Mumbai, a group of ecommerce honchos interspersed with tech experts discussed, amongst different things, the future of tech in style and wherein they see it headed in the following few years.

The less far-fetched ideas were using three-D printing machines in factories, workshops and ateliers to create new and unheard of designs to give to the lovers of haute couture, using robots to automate manufacturing tactics (although the fashionista at the panel disagreed passionately on this point).


The maximum outrageous of them all become the system by way of which a designer and their client could FaceTime with every other, the fashion designer could draw up a sketch and a Replicator could then make the whole dress – material, layout, completing and all – in moments proper in front of the patron.

Consumers have usually predicted and embraced the massive capacity of innovation in all spheres of their existence, especially fashion – suppose Nike’s self tying shoes from 1985’s “Back To The Future.” However, as truth takes time to seize up with fiction, so has fashion taken its time to live as much as the titanic ability that tech, particularly AI-based totally tech, has to provide it. In this article, we explore some style developments that have bucked the norm both globally and right right here in India.

How AI-based totally Hardware/Software Enables Next Level Fashion Engagement

Personal advice style platform Roposo’s co-founder Kaushal Shubhank has a exceptional vicinity wherein he sees fashiontech commencing. Speaking with Inc42, he says,

“VR can be utilized in improving the purchasing experience. One very interesting use, that I am positive could occur, is using OLEDs (Organic LEDs) – these make flexible shows possible. Consider the possibilities – you could probably have one pair of shoes that change color with a press of a button to healthy all of your outfits, and additionally be programmed to create your personal unique pattern. Expression of style could be so personalised.”

In 2016 by myself, on the worldwide scale, Snapchat’s Spectacles referred to as ‘Snap’ had been brought to exquisite acclaim – the sunglasses a user can Snap-on, create a ten-second snap and wirelessly sync with the Snapchat app to create a completely exclusive and aesthetically appealing experience via a tech wearable. A fashion that have been correctly spawned with the aid of the Apple Watch in 2012 and carried forward by using the Pebble Watch and Nike’s Connect.

Sounds, like some thing out of a sci-fi novel right?

But the truth is, tech runs maximum of the sector for the time being and automation and machine gaining knowledge of is poised to sublimate about four Mn jobs right here in India itself by using 2020. So it isn't always that much of a stretch to consider a lovable Android butterball like Star Wars’ BB8 walking round, measuring a user for his or her wedding ceremony robe at the instructions of Manish Malhotra.

How Ecommerce Has Benefitted From AI-Based Products

While destiny tech in style may nevertheless be off by some decades (years?), there may be no denying that tech has indeed determined its way into fashion via, sure, you guessed it, ecommerce.

In reality, in keeping with Shubhank, device gaining knowledge of and personalised tips are the 2 critical components of the following era fashion enterprise, which includes ecommerce.

Ecommerce has been round on the grounds that 1982, however it's far only inside the closing six years that rising economies have had get admission to to the type of infrastructure had to scale their network, connectivity, and OEMs – particularly smartphones, resulting in a virtual, cell-first machine. As a result, maximum of these startup economies boast of large ecommerce startups who're looking for more recent and newer methods to hook users and hold them.

They are determined for actionable insights culled from an expansion of resources that make up a person’s digital footprint that allows you to present them with the maximum correct, appealing and actual-time deals for products so as to ensure a click on at the ‘buy’ button.

“At the stop of the day, ecommerce businesses are searching out new approaches to have interaction with their clients and appeal to their wallets via giving product hints. This system is time-eating whilst deployed by way of humans, but automate it the use of social media profiles of the users and you've got an entire new sales flow equipped to be tapped into,” says Atul Rai, founding father of AI-primarily based fashion recommendation platform Staqu.

In India, ecommerce is one of the pillars of the emerging and strong startup financial system. And to this stop, this data-pushed tech with consumer as the the front face, has been deployed with the aid of startups which include Staqu, Styledotme, and Blink amongst many others in India. From fashion analysis, to meta keyword tagging for SKUs to full visible and crowd-sourced tips, they have got come up with a number of exciting merchandise and software program solutions for existing pain factors related to ecommerce in India.

Let’s test some of them now.

textronicTextronic’s Tailor I is an ecommerce answer that enables have interaction clients by incorporating every element of a garment that permits you to co-create custom fits and garments from a big selection of designs, fabric, textile styles, tailoring patterns, and other tricky details. It provides the completed product in a 3-D photograph gallery for person satisfaction, as well as engagement with a purpose to help increase revenues and sales for its retail clients. It also has StyleME, TryON, and Web Showroom products that make huge of VR and 3D to offer an immersive client purchasing enjoy.

Imagine if you could add ‘The Breakup Song’ from Ae Dil Hai Mushkil onto a site and feature it inform you exactly in which to discover the crimson, fringe, georgette kurti and torn jeans worn by Anushka Sharma from the ecommerce website you frequent! This is exactly what Fashin.Ai, an iOS app, claims to do. It is an AI-powered video curation engine wherein “you feed the video of the music/scene of your preference and it's going to extract the fashion inside the video along side guidelines on where to shop for the same.


Styledotme is an immediately style advice platform wherein customers who are styledotmeunsure of what to store, what appears precise on them, can surely add his/her photo at the app. Their friends, who observe them along with 200 lively fashion bloggers on the platform, can either dot them, therefore approving the appearance or no longer it, because of this they disapprove of the appearance, shelling out immediate fashion advice whilst buying. To make the experience as well timed and relevant as viable, there is additionally an SOS countdown timer connected to the publish which adds a certain experience of urgency to the intending.


One of the primary style wearables in India is the BLINK Watch from Witworks. Much just like the Apple Watch and Asia’s very own Pebble, BLINK is a Smart Wearable that is also aesthetically attractive operating thru a brand new layout language known as Marvin. It can double up as an mp3 participant, hail cabs, used to ship messages, act as calendar-alarm, and even make payments for transactions, among different things. In different phrases, One Watch That Claims To Do It All.

Karbonn’s Fashion Eye

Indian OEM brands along with Karbonn, Intex, Lava have an in-built digicam Karbonn Fashion Eyeapp that works very definitely – a user can factor and click on an outfit with the app and be taken to an aggregator platform with a purpose to list comparable-looking products from websites. It is a native app that appears to integrate ecommerce into cellular application to unfastened area in the smartphone, in addition to facilitate convenience for the person.

With demonetisation gaining constant floor as the days pass with the aid of, and cashless bills turning into the order of the day, ecommerce is poised to come to be a day by day utility for the average user – and products which can create conversations with consumers, intuit with them on an emotional stage and appearance aesthetically captivating are handiest going to make this direction smoother in terms of innovation, adoption, and execution.

So, there you have it, parents. The destiny of AI and tech is right here, nowadays, and it's miles fashionable too!

Author Biography.

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Editorial Team

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