Calling the beautician at your home is not a new idea for Indians. Many a instances, salon employees offer freelance offerings to their antique and relied on customers.
“But this version had many insects, starting with the unavailability of the beautician at patron’s preferred time, once in a while personnel isn't always aware of the brand new style trends and also there are few costly products that beauticians can’t manage to pay for to carry for the house visits”, said Renu Bisht, Co-Founder VanityCube.
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Delhi-NCR primarily based, VanityCube was based by using Renu Bisht and Pragya Upadhyay in 2014 with a motto to grow to be – ‘Uber for Beauty’. The startup has these days raised its seed round of investment from a collection of angel investors. These newly raised funds might be utilised in increasing agency’s technical competencies, advertising and enlargement into different towns. According to Renu, VanityCube will expand its reach into Mumbai via the following month.
How It Works?
A VanityCube appointment can be booked ninety minutes before the favored time, over a phone name or by means of the usage of the website. After booking confirmation, beautician and purchaser each get hold of the appointments’ whereabouts.
To ensure authenticity and consider within the machine, each beautician includes an ID card, VanityCube package, uniform and is duly tested by the company. Services may be accessed every time between nine AM to 9 PM on all seven days of the week.
The startup operates as a B2B & B2C platform. While the B2C version caters handiest to the ladies and gives fundamental offerings like Facial, Waxing, Mani/Pedi, Makeup, Hair while the B2B version consists of tying up with the corporates, stands unisex.
Company’s sales is generated partially from services, and commissions.
Company’s B2C model deploys freelance beauticians and prices a commision of 30% at the freelancer’s earning. Whereas, B2B version involves permanent employees of the company and for this reason, sales is generated at once from offerings. Currently, the business enterprise has served round six company clients in B2B.
VanityCube provides price to its group of beauticians by using retaining them updated with the cutting-edge developments of favor global, availing standardised and professionally managed services.
Ratio of Old v/s New customers: sixty five-70% are habitual
Operational towns: Delhi & NCR
No. Of Trained Staff: Around 60 (40 strange Beauticians and 20 makeup artists)
Average Turnaround Time: ninety Min
Average Ticket Size: INR 1500- 1800
Product Categories: Facial, Waxing, Mani/Pedi, Makeup, Hair
The main project for VanityCube was to make beauticians adapt to the idea of on-demand services. Most of the employees, got here from expert Salons and have been resilient toward traveling the customer’s home while not having met them ever earlier than. But with the constant efforts by the team, 90% of the goal personnel evolved a wonderful for the concept.
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According to Renu, VanityCube is targeting a marketplace length of $four.8 Bn. This area has recently witnessed release of severa startups, running on unique fashions and aspects. These consist of Vyomo, Purplle, Bulbul, Belita, StayGlad and lots of extra. Among which, Mumbai-primarily based Belita and Chandigarh-based totally Bulbul are the nearest competitor of VanityCube, as they works on the identical model of on-demand beauty offerings.
Further, Delhi-based Vyomo is a mobile market for Beauty and Wellness section on which, customers can seek, discover, e book, pay and rate the offerings. It had lately raised seed investment from Yuvraj Singh’s YouWeCan. Stayglad is an every other mobile marketplace for beauty offerings, it had additionally raised an undisclosed quantity in angel spherical of investment from Tracxn Labs, Sahil Barua of Delhivery and a few others. Also, Purplle, an internet beauty and personal care website online had raised Series A spherical of investment from IvyCap Ventures.
Commenting on the opposition, Renu said, “We differentiate ourselves from the alternative gamers within the quality of our services, sticking to timelines and by means of supplying an easy booking mechanism.”
With more and more organizations taking the on-call for manner, the distance has become crowded, but it’s only the best executionists who’ll thrive ultimately.