He wasn't the principal client to state we messed up, and absolutely won't be the last.
In the outcome of our blackout fourteen days back, I got a stinging email from one of our clients…
As hard as it was for me to peruse, he was totally correct.
As open and reliable as we've been sharing about our development endeavors on this blog, we've been awful at conveying what's happening in the background on the advancement side.
While I'm extremely content with the work we've been doing giving valuable data to the perusers of this blog, we haven't been doing likewise for the individuals who keep our lights on: Groove's clients.
That changes now.
Takeaway: We all market to our objective clients, yet it's basic to speak with existing clients, as well. They're – straightforwardly – your most significant crowd.
We Spend 90% of Our Time on Product
It isn't so much that we don't have war stories from the advancement channels.
Off by a long shot.
For each silver hair I have from handling business development challenges, I have two silver hairs and a brow wrinkle from impediments we've faced attempting to make Groove the best item it tends to be.
This blog makes it seem as though we go through our entire day doing showcasing, however actually the mind greater part of my time is spent on item: testing, roadmapping, chasing for bugs, supporting our improvement group in any capacity I can.
It must be that way. As much as we blog, Groove is an item organization. On the off chance that the item sucks, we come up short.
But since of this blog, it's simple for anybody to feel that development is the place where our sole center untruths.
Up to this point, our correspondence about item improvement has been bound to a terrible reason for an item blog which has had precisely two posts over the most recent a half year. Past that, we unquestionably let clients think about updates when we converse with them or when they email us for help, however that is about it.
In all honesty, looking back, that is crazy.
We know the worth that reliable, open correspondence has from this blog. It assists with building trust and grow profound associations with individuals. Is there any good reason why we wouldn't do likewise with our clients?
Also Read:- What is the price for creating an app?
Takeaway: It's not the client's responsibility to understand what's new with your item. You must advise them.
How We're Going To Do Better
This week, we're formally dispatching The Groove Report.
imparting item changes to clients
Each Monday morning, we'll post an update from the designers here at Groove. We'll share:
- What we dealt with the prior week
- What we'll be really going after in the impending week
- Takeaways and exercises that we would all be able to gain from
We're not going to single out what we distribute dependent on how provocative it is. The Groove Report is a full access behind the stage pass to what our engineers are doing, from the exhausting (bugs and little code upgrades) to the wonderful (new highlights, combinations and major UI enhancements).
Above all else, The Groove Report is for Groove clients. We need to be as transparent with you about our item improvement as we are about our startup's development. Buy in to the blog to realize precisely what's new with your client assistance programming.
Notwithstanding our clients, I trust different new companies will think that its fascinating, as well. At the point when you're doing whatever you might feeling like doing, it's hard not to consider what others are doing. The Groove Report will give you a sneak look at how another developing SaaS startup is dealing with item improvement on an extremely granular level, and what our designers are realizing.
Obviously, this progressions nothing for the Journey to 100K blog or our Customer Support Academy, the two of which will in any case get week after week refreshes. The solitary distinction is that we'll (joyfully) be working more earnestly to convey considerably more substance that is straightforward, intriguing and valuable.
You can locate the main post from The Groove Report (from this Monday) here. In case you're keen on tracking and learning with our advancement group, I trust you'll buy in.