Can Tattvan’s Blended Telemedicine-Plus-Clinic Model Fix Rural Healthcare Access?




Can Tattvan’s Blended Telemedicine-Plus-Clinic Model Fix Rural Healthcare Access?

Tattvan witnessed an usual boom of 35-70% across its business verticals, and saw a 65% surge in telemedicine service

Focussing on smaller cities, rural regions and Tier 2 and Tier three towns, Tattvan E-Clinics operates brick and mortar telemedicine centres

Tattvan has also began presenting a holistic healthcare plan to the company customers with offerings like tele-consultations, diagnostics, second clinical opinion and greater

“The closing 4 months have been the maximum essential for no longer handiest us, however also for the whole digital healthcare and telemedicine,” stated Ayush Mishra, cofounder and CEO, Tattvan E-Clinics. 

India’s telemedicine panorama has witnessed a huge surge in latest months and the government’s declaration of the National Digital Health Mission is further expected to gas the growth of the healthtech industry. But the problem of healthcare get admission to cannot simply be solved by means of generation and digitisation and it’s critical to gain deep penetration into rural markets and Tier three/4/five cities to reach the loads. 

While the telemedicine is gaining popularity and essentially bridging the distance between docs and patients, many enterprise experts agree with that telemedicine as a sole business isn't financially possible on the grounds that superior healthcare or precise remedies can simplest be supplied in bodily clinics or hospitals. However, searching at the demand in telemedicine throughout the us of a, many startups are burgeoning in the space, along with Tattvan E Clinics, Portea, mFine, myUpchar, Practo and Lybrate among others, which can be following a completely unique business fashions and strategies to live in advance of the game. 

Riding the telemedicine wave, Gurugram-primarily based Tattvan E-Clinic informed Inc42 that it has witnessed a huge soar in phrases of associated hospitals and doctors, patient request and geographical presence and sales, wherein the general increase across the verticals has been anywhere between 35-70%. Tattvan has targetted not just Indians, however has been an active telemedicine provider in Afghanistan and other Middle East international locations too, which have a enormous audience for clinical tourism to India.

With greater than 500 medical doctors and 15 clinics across diverse cities in India, which include UP, Jharkhand, Uttarakhand, Lavasa, Pune and Hyderabad among others, Mishra advised Inc42 that the corporation has been developing at sixty five% MoM in terms of users/sufferers, particularly within the teleconsultation space. 

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Tattvan attributes its recent growth to rising consciousness in Tier 2 and Tier 3 towns, and says this segment persevered to develop after the release of ‘Swastha Samarth’, which makes a speciality of helping small-city doctors via their telemedicine application. This solves the actual gap of access with over three hundred doctors offering clinical consultations to patients in small cities. 

Similar to Tattvan, the likes of Practo claims to have witnessed a 500% boom in on-line consultations among March and May, of which forty four% teleconsultations have been from non-metro towns. In a manner, these facts fortify the current acceptance of telemedicine in both metro and Tier 2 and 3 towns, and with the NDHM coming soon, the trouble of get right of entry to will want to be solved fast for more healthcare penetration. 

Hybrid Model To Solve Access Gap

Focussing on smaller towns, rural regions and Tier 2 and Tier 3 cities, Tattvan E-Clinics operates brick and mortar telemedicine centres. The company claimed that its sanatorium setup is unique in itself because it lets in the people from smaller towns who don’t have the get entry to to a great healthcare facility with a view to seek advice from the high-quality experts across the u . S . A .. At the identical time, it’s ready for far flung healthcare too. 

In an attempt to bridge the healthcare hole between urban and rural India, Tattvan’s telemedicine centre now not simplest presents get admission to to the experts for session, but additionally claims to offer tele-diagnostics at an low priced price. Further, Mishra stated that the telemedicine sanatorium itself acts as a one-stop solution for the patients looking for superior healthcare from domestic. 

Coming to Tattvan’s business version, it predominantly comprises putting in place of clinics throughout the places that count the most, including franchise clinics in smaller towns, clinics in actual estate townships and e-clinics in corporate setup. Apart from those services, Tattvan has also developed a product/app known as ‘Workplace Wellbeing,’ that is a customisable app for the corporates and firms that gives a holistic healthcare plan to the employees with services like tele-consultations, diagnostics, 2d clinical opinion and greater, integrated onto the platform. 

Currently, Tattvan’s sales is mainly derived from the franchise clinics and healthcare plans supplied to the corporate installation which includes numerous telemedicine offerings. “Depending on the speciality and the geographical area the consultation expenses variety from as low as INR 100 for a number one consultation and might go upto INR 2K for sure specialties,” Mishra introduced, sharing the pricing model of Tattvan, in which it prices the patients and now not the doctors. 

Tattvan’s Attraction To Rural India

In India the irony is that regardless of most of the people living in villages and small towns, the healthcare centers are restricted in those areas. Naturally, Tattvan’s model is concentrated on this thing. ”The motive become mostly to cater to the population this is truely in want of those offerings where even the facilities of primary care are both not available or missing,” stated Mishra, worryingly. 

Overall, there has been an growth of 3x to 4x in the telemedicine offerings demand across the industry. Many experts accept as true with that even after the pandemic state of affairs ends, humans are maximum likely to stick around with the web offerings given the best and simplicity at lower priced charges. 

Rajat Garg, cofounder and CEO at telemedicine startup myUpchar, advised Inc42 that docs adopting teleconsultation structures in a big manner will also help improve traction and sales generation. When customers recognize that 85percentto 90% of the instances don’t require a physical consultation, they'll probable choose the remote alternative. 

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Tattvan’s Mishra stated that there may be big investments and a entire transformation within the telemedicine segment in rural India. It will now not simplest upload to the competition, but also raise the bar in services. Tattvan claims it's miles focused on 50 telemedicine centres through 2020 and 2000 more e-clinics in India.  “I believe the section could have large boom over the subsequent couple of years to be within the over $500 Mn enterprise in India. We are planning to attain this via various outreach programmes in those areas because it would assist us be a call inside the household,” he introduced.

In addition to this, Tattvan’s B2B vertical ‘Workplace Wellbeing’ programme is specifically designed preserving in thoughts the ‘make money working from home’ aspect. It has recently attracted diverse agencies no longer handiest from India however even from Brazil and Africa. “We are focusing extra on those programs to offer company enterprises in terms of boom and attain both.”



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