Can CASHe’s Social Media-Based Loans Make A Dent In India’s Tight Lending Market?




Can CASHe’s Social Media-Based Loans Make A Dent In India’s Tight Lending Market?

These lyrics from Indian stand-up comic Abish Mathew’s tune known as ‘End Of The Month’ typify the plight of maximum younger salaried specialists in the united states. They can relate to this song, having, sooner or later in their lives, faced the trepidation of coming across the two dreaded words — insufficient budget — on ATM displays.

The quit-of-the-month frugality that ensues may be brutal. A principal surprising rate throughout this period can show to be really harrowing. The mere notion of the hassles worried in getting a loan approach they can not even consider it as an option. It’s particularly hard for younger professionals fresh out of university, as they don’t have any credit history, that's a key criterion for securing loans.

Tech entrepreneur, and personal fairness investor Raman Kumar was perceptive sufficient to realize this predicament and his mission CASHe is an attempt to remedy this hassle for the young specialists and running students in India.

Lending Moves To The Hashtag Era

Launched in April 2016, CASHe is an alternative lending platform brought thru an app. It affords unsecured quick-time period non-public loans to younger hired specialists based on their social profile, merit, and incomes capability. The startup assesses applicants through a proprietary AI-based credit-scoring platform called the Social Loan Quotient (SLQ) which determines creditworthiness with the aid of the use of more than one unique statistics points primarily based on social and cellular information footprints. On the premise of these parameters, each applicant gets a credit profile.

Kumar started out his entrepreneurial journey with CBay Systems (additionally known as MModal) in 1998. The voice-recognition and healthtech enterprise become sold to One Equity Partners for $1.1 Bn in 2012. Kumar then based Aeries Technology Group, which gives artificial intelligence (AI), blockchain, and ERP answers to business enterprise customers.

While now not a non-banking finance enterprise (NBFC) itself, the CASHe app is powered by RBI-registered NBFC Bhanix Finance and Investment Limited, Kumar informed CFT.

Traditionally, for mortgage approvals, banks display applicants the use of a credit records report (CIR) and use CIBIL scores to decide creditworthiness. Ranging among three hundred-900, the CIBIL score is a 3-digit numeric precis of one’s credit records determined within the CIBIL Report. The CIR, generated through a credit score bureau, is a month-on-month file of all EMI and/or credit score card bills from diverse bills.

However, it does no longer incorporate info relating financial savings, investments, or constant deposits. TransUnion CIBIL Limited, Equifax, Experian, and Highmark are the 4 credit bureaus running in India, with TransUnion CIBIL being the maximum popular one.

Scores above seven hundred are normally taken into consideration properly, thereby indicating that the applicant has a healthy credit score history. However, many lending startups don’t depend on CIBIL ratings as they're targetting a marketplace which may not have a terrific credit records if any in any respect. CASHe too follows the equal version and relies at the SLQ score to approve loans. The main differentiation for CASHe is that it makes use of social media information, which other lending startups might not always look at.

The Mad Dash For Digital Cash

It’s no marvel that NBFCs and credit corporations are lining as much as convey lending products to India. According to a latest Boston Consulting Group file, the 4 key elements that are driving the exponential boom in digital lending in India include — increasingly more digital-savvy purchasers, huge data, a extra allowing regulatory environment, and innovation in terms of fashions adopted by means of fintech players.

Over the subsequent five years, virtual lending in India is ready to turn out to be a $1 Tn marketplace. The overall funding in digital lending startups between 2014-2018 has been $1.Fifty eight Bn throughout 138 deals, according to CFT DataLabs. This increase is spurred on via the growing penetration of lending offerings to rural customers in India.

CASHe is not the simplest unconventional lending startup in the market. Many others have achieved comparable or more spectacular growth in particular as India’s lending landscape has been absolutely converted by using virtual lending. Startups which have an early lead within the race include Pune-based totally EarlySalary, LendingKart, Mumbai startup PaySense, and Bengaluru-based LoanTap and MoneyTap. MobiKwik has additionally entered the arena and is accumulating momentum.

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Today, lending startups need to distinguish themselves from the group. According to Kumar, the key distinction for CASHe is its automated credit score score mechanism, SLQ which enables the startup convey down the turnaround time for loan disbursal even as retaining delinquencies low.

Technology and charge requirements had been the key factors in bringing startups consisting of CASHe into the lending market, Kumar added. “Digital lending agencies have now installation open structure layers including Aadhaar, UPI and Bharat Bill Payment Systems; which will go a protracted way in boosting digital and facts-enabled lending.”

Talking about the investment records for CASHe, Kumar said, “I in my view invested $five Mn thru my group corporations after which raised $3.8 Mn in Series A from an investor organization led by means of Mathew Cyriac, senior MD at Blackstone India. Besides this, we've raised debt from Kotak Bank and are actively engaged with other lender businesses.”

In October 2017, CASHe raised about $three.07 Mn (INR 20 Cr) in debt investment from IFMR Capital in its NBFC agency, Bhanix Finance and Investment.

The CASHe Process

CASHe’s core target audience is the younger experts set in the age organization of twenty-two-35 years, and it offers loans ranging from INR 10K to INR 300K with 15, 30, 90, one hundred eighty and 365-day reimbursement terms.

Quite not like a financial institution loan, the CASHe process starts whilst the consumer gives the agency access to their social media accounts. They also must fill in fundamental information about themselves, and add documentation together with ID proofs, their salary slips, financial institution announcement, and a selfie, the use of the app.

Once registered, the user’s most eligible mortgage quantity and an SLQ score are generated. According to the company, once a loan is authorised, the amount is credited within mins. However, CASHe has set a restrict of INR 19,500 for the mortgage transfers to Paytm account.

In order to be eligible for a loan from CASHe, the applicant has to earn at the least INR 15K according to month. The most mortgage sanctionable for a tenure of 15 days is about at 30% of the applicant’s net month-to-month salary; not exceeding INR 50K.

The minimum earnings criterion leaves out a bit of the younger experts market, who can also be the usage of social media but do now not earn up to Rs 15K consistent with month or have a fluctuating earnings stream inclusive of for those running inside the gig economy, or for freelance employees.

A flat hobby rate of one.Seventy five and three.25% is charged for 15 and 30-day loans, respectively. CASHe allows prepayment of the loan, however, the corporation deducts the hobby payments at the time of disbursement, and the same does not get reduced/reimbursed all through prepayments.

Customers who default on their bills are sent reminders following which, the company involves its loan restoration team to provoke calls and follow up emails.

CASHe’s Approach Shows Traction

CASHe currently has a 138-member crew spread throughout two operating centres in Mumbai and Hyderabad, ensure the corporation operates smoothly and efficiently.

“As this is a era-led corporation with most of the underwriting accomplished by our AI platform, we are not looking to spike our headcount considerably. However, we're seeking to rent more sources to bolster our era crew by recruiting assets for AI, data analytics and blockchain,” stated Kumar. He brought the agency is trying to combine allotted ledger and blockchain infrastructure into the lending platform to make it greater transparent.

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Since its inception, CASHe has allotted a complete of about 3 Lakh loans cumulatively to over 180K clients, amounting to about INR 875 Cr with a median each day disbursal of INR 2 Cr. For this financial yr, it's miles aiming to move the INR 1,000 Cr mark and five Mn app downloads from the current 2.2 Mn.

In the closing financial yr, CASHe disbursed about 85K loans well worth INR 510 Cr, which is nearly 10X the INR 55 Cr it distributed in 2016-17. On average, it gets over 1,000 mortgage requests in a given day, Kumar, adding that the ticket length starting from INR 35K to INR 40K. While Kumar declined to percentage its sales projections for FY 2019-20, he did say that CASHe is heading in the right direction to show “incredibly worthwhile” on this monetary yr.

It earns sales thru the hobby price on loans. To enlarge its portfolio, the company tied up with bills platform mSwipe to launch EMI playing cards that allow clients pay off for purchases through three month-to-month instalments. Besides, it additionally offers wellknown coverage, life coverage, and credit development merchandise.

Moreover, the section is expected to witness massive boom in the coming years, specially with the more virtual and economic inclusion throughout India’s rural and urban audiences, which must make new startups experience confident about attracting new customers. There’s no telling which of those lending fashions will live on to climate the storm of tough competition within the future years.



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