In Indian ecommerce today, style perhaps is the most important piece of the pie. What with such a lot of distinct on line outlets of garb, add-ons and footwear, online brands or even marketplaces for the identical, the traditional Indian on-line client is nowadays spoilt for choices. However, one may even say that each one this litter has made matters difficult for extra players to go into this marketplace because it isn't always best very crowded however perhaps there's nothing new, one might also argue, left to be done.
But that is genuinely no longer the case if you may virtually stick out from the crowd. For then, not simplest the not unusual people but even celebrities will note you! This is what Prateek Kayan has made possible with Brown Boy.
What is Brown Boy?
Brown Boy is a top class garb and fashion add-ons brand which has worldwide appeal from the look and sense of it. While we've got visible a variety of different websites selling Tees and fashion add-ons on line however there may be something approximately Brown Boy that genuinely makes customers live on it for quite someday and no longer preserve shuffling tabs. – the pix used, the models and rancid course the garments and accessories themselves. They presently cope with T-Shirts and Bow Ties but might be adding a lot greater merchandise to their range inside the near destiny.
Brown Boy: A Brand & a Personality
Brown Boy as a logo has a lot to provide for the fashion aware guy, be it a metropolitan man or a person from Tier II towns of India. Firstly, all of the designs are done via Prateek Kayan and his short live within the Big Apple (New York City) is what helped him define the entire range. Moreover, they are possibly the most effective organization in India that no longer simplest practices a hundred% honest alternate while it comes to buying raw fabric however additionally use only 100% organically produced material. “We are a entire Make in India firm with all of our products being designed by means of me and manufactured here in Kolkata itself. In truth the bow ties which you see are clearly hand crafted,” tells Prateek.
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Today, products through Brown Boy are worn no longer most effective by means of most people but even celebrities. Many famous personalities like Arjun Kapoor, Hrithik Roshan and even Suhel Seth sport Brown Boy Tee’s and bow ties!
The Marketing Secret
Interestingly, Prateek says he hardly ever spent something on advertising. Most of the assets have been spent on designing merchandise and getting them made. Perfection turned into the principle using aspect and that brought about pretty quite a few expenditure both in terms of time and money. “When you are new, humans do now not take you critically. I used to take a seat out of doors the workplace of the fine fabric makers of our united states for hours, even days at a stretch disturbing to satisfy them. In the quit, they just were given bored with me and in the end relented. Also, there was in truth a time once I did no longer even have cash for the photoshoot. One of the models which you see on the internet site is in reality a friend who did no longer rate me for the shoot and the camera used for the same is a simple point-and-shoot one and no longer some fancy DSLR as I really could not afford one.”
Once it began getting a few attention, Prateek started thinking of writing a pleasant lengthy mail to GQ one night, the popular men’s magazine and see if they may do a feature on them. And earlier than he may want to even get to that, the oldsters from GQ without a doubt referred to as him up inquiring for a probable function!! What’s greater, when he came right down to Mumbai to fulfill the editor, he became honestly carrying a Brown Boy Tee!
The Biggest Challenges
Prateek says, “I constantly choose things from my own attitude. If I might not like to put on something, it's going to now not be made. Period. Also, I had no clue as to what is going into creating a T-blouse or even a simple bow tie. Having in no way ever been to any design schools, I learnt the whole thing whilst in reality doing it. Also, even my website has been via quite a few modifications. While I did all my designing myself, I had the assist of two certainly true friends who did the coding for me.”
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The Money: Crowdfunding
Prateek Kayan did do a crowdfunding marketing campaign on Wishberry that were given an excellent response! The leverage from there helped a lot or even Ronnie Screwvala, a prominent film director even shared the campaign with his followers on Twitter. In the give up, with an terrific 113% investment, Brown Boy have become West Bengal’s first crowdfunded startup and India’s first style logo.
The Key Ingredient: Determination!
According to Prateek, the principle purpose that saved him going became his dedication. “There was a factor in time while he did now not actually have budget. But this didn’t prevent me from transferring ahead. I experience there's nevertheless a protracted way to go but I am actually humbled via all the aid am getting from all of the humans accessible. Their feedback has been the largest motivation for me. They regularly name me, WhatsApp me with tremendous feedback, appreciation and even question me time and again as to while my subsequent season is popping out. Some have even gone as some distance as to mention that we're should honestly increase our expenses since the best is truly amazing.”
Till date the organisation has never presented any reductions or any form of gives by any means. We do not trust inside the discount version as our products are wonderful and as Schindler said “Good Things Cost Money”.
“Someday I do wish to be at par with the Tommy Hilfiger’s and Jack & Jones of the arena!”