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Basic Approach to Angel/Seed Stage Investment for First-Time Entrepreneurs

Basic Approach to Angel/Seed Stage Investment for First-Time Entrepreneurs

Last week we published the Part 1 of the interview with Sharad Sharma, co-founder and Governing Council member of iSPIRT, ex Chair of NASSCOM Product Forum and a member of the Executive Council from 2009-thirteen.

The Part 2 of the item talks about initiatives by using NASSCOM, Sharad’s function inside the organisation, on entrepreneurship, investment recommendation for startups and key regions which pursuits Sharad as an investor.

[Edited Excerpts : In conversation with Sharad Sharma]


Inc42: Tell us your function in NASSCOM as a member of Executive Council and as the pinnacle of Product Forum ?

Sharad: I turned into the NASSCOM Product Forum Chair and EC member for four years till April 2013. During this time we re-invigorated the product associated efforts inner NASSCOM. This covered repositioning of NASSCOM Product Conclave into a community led event which made it noticeably a hit.

Inc42: How is NASSCOM 10k initiative and different events like product conclaves supporting startups?

Sharad: NASSCOM 10K initiative provides to the pool of alternatives that an entrepreneur has. Once this application scales to its original imaginative and prescient, it’ll have a wonderful impact on the ecosystem. NPC will stay the mecca for product enterprise stakeholders to get together every 12 months.

Inc42: There are too many events, summits, meetings, meetups and too many our bodies like TIE, CII, NEN within the startup environment. Do you feel that every one tasks by using  NASSCOM mainly is including cost to startups or is like simply others?


Sharad: Event calendar is now very crowded. Some time lower back I wrote about the Events Landscape 2.Zero where talked about that specialization and community powered learning may be the driving developments inside the destiny. Everybody will must reinvent around these new forces.

Inc42: How is NASSCOM concentrated on Entrepreneurs in Tier2 and Tier3 cities, We don’t see a good deal action there, except for few?

Sharad: Once NASSCOM 10K software scales to its unique cause it’ll be capable of attain out to the smaller cities. Right now it’s in a pilot stage.

Inc42: Startup atmosphere in Delhi is some distance at the back of then of Bangalore. Also the attitude of Entrepreneurs right here in  Delhi is a long way extraordinary from those in Bangalore or Pune. How in keeping with you this hole may be balanced, is it a element of time or community attempt?

Sharad: I don’t suppose any city, along with Bangalore, will grow to be a self-contained startup atmosphere in the subsequent 5-10 years. Each town may have strengths and weaknesses. We ought to encourage them to import expertise from other towns. For example Delhi wishes to peer extra of Bangalore tech skills transferring there. And Bangalore wishes to import the sales hustle from Delhi. If we create this subculture if human beings transferring to the new metropolis then startups will effectively mushroom in a couple of places.

Sharad Sharma

Inc42: What is one aspect a startup or an Entrepreneur have to consciousness on for raising funds?

Sharad: Fund raising is very exceptional at every level of the startup. If you have got a product-marketplace healthy, then a widespread VC template becomes applicable. This is in which a preferred method may work.

Before product-market match, your fund elevating needs to be excessive customized to the angel/seed degree investor you’re concentrated on. You must attraction to a set of beliefs that they already preserve. For instance they might already consider within the trouble which you’re out to resolve. Or they might have the same view on the era/market inflexion which you champion. Unless you studies the goal investor and discover in which this resonance will take area its very hard to get an angel/seed investor over the hump and say sure to the funding. This fundamental technique to angel/seed level making an investment is frequently left out by first-time marketers.

Inc42: You had been a splendid lively angel investor, with funding in numerous companies. Any precise fashion you look for or  any precise industry domain?

Sharad: I have 20+ lively investments. I’m a thesis based angel investor. The issues that hobby me are:

SaaS filling up white areas. This is taking place at 3 degrees of scale. IFlex, Eka, and so on. Are displaying that this works for key account promoting conditions wherein attending to ‘500 customers is nirvana’. My investment in Peel-Works suits right here. Then there's the ‘50K customers are nirvana’ phase wherein Fusion Charts and Zoho are posterboys. My investments in OrangeScape, Unbxd, AurusNet, Eventifier fit here. Finally there is nano-pricing ‘million purchaser are nivana’ performs. My funding in Apartment Adda fits right here.  TECIs (Technology Enabled Commercial Intermediaries) are an untapped location right now. Overall, for some of these players, India as a check marketplace in place of the target marketplace.

Software infrastructure story. Indian organizations can build world-magnificence software program infrastructure. It’s like making an investment in cockpit avionics rather than in Boeing or in Singapore Airlines. My investments in Vayavya, Druva, i7, Ezetap and AdSparx healthy right here.

Data chanakya solutions. Instead of horizontal analytics, my attention is on 3 trends. First is digitization of workflow (BPM) which lets in managers to higher control organizational optimizations (e.G. Insorce though I’m not an investor there). Second, selection tools that improve heuristic selections throughout the board (Frrole, Iken, Firstrain, Heckyl, Tracxn, Talent Neuron, Contify, Indix, and so forth. Illustrate this). Third, troubles are being solved anew the use of statistics science (e.G. Mitra Biotech, SEDEMAC).


Mythical Indian patron net story so B2B2C is wanted. My investments or Board positions in TaxSpanner, Kwench, BirdsEye, Stayzilla, Silvan Innovation Labs and Consure are related to this.

Global purchaser plays. I consider they're tough to do this from India right now and I don’t have sufficient competence to assist the startup on this area. So some distance handiest funding right here is in Hashcube.

Disruption in advertising.

Disruption in Education. So a ways my best funding is in AurusNet though I’m additionally related to Themefy.

Watchlist includes US becoming an Agent primarily based society (have an experimental investment in TechFetch related to this), Password dying (no investmets to date).

Anti-thesis. I don’t spend money on Indian execution plays like Mast Kalandar, YLG, and many others. I haven't any special knowledge in those areas.

Author Biography.

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