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An IIT-B Startup,, Tries to Add the Social Factor in Online Shopping

An IIT-B Startup,, Tries to Add the Social Factor in Online Shopping

For the average netizen, the booming e-commerce enterprise has validated to be a massive boon. In the raging rat race, people locate it very tough to take some time out to move for buying.

This is in which e-trade involves the rescue, you’re only some clicks far from finding nearly any sort of product – from your undergarments to that cool jacket Bradley Cooper turned into wearing within the Hangover. However there’s also the argument that purchasing online can by no means compete with real palms-on experience of shopping in a mall or avenue purchasing. Shopping in itself is one of the first-rate ways to socialize and cling out with pals & own family. Essentially e-commerce stores fail to feature that social connect thing.

This is where Clipr.In, an IIT-Bombay alumni start-up, is attempting to scratch the itch. Clipr.In, in it’s very own phrases, “is a customised magazine of great products for window purchasing and present recommendations.”

We got in touch with Nikhil Vij, one of the co-founders of Clipr.In to talk approximately their brainchild:

How did you give you the concept?

Well, at Clipr we're looking to construct an internet community of buyers in which merchandise are on the center of the communication. It started out whilst we, as bachelors, desired to get some cool stuff for our bachelor-pad and there wasn’t an apparent region for us to start with or talk and decide or even shortlist what we are going to shop for without resorting to e mail threads which aren't honestly efficient. The greater we notion approximately it. The greater we felt that there was a missing hyperlink somewhere, at the same time as the buying is shifting on-line at a fast tempo, window purchasing isn't always, and despite the truth that purchasing should be more of a social pastime online owing to lower inhibitions/regulations while in comparison to offline purchasing, it's far genuinely the alternative.

It become those mind that sooner or later matured and took the shape of Clipr as it's miles these days.

How has the journey been up to now?

It took us a pre-release pivot and 7 months to without a doubt get the product we wanted. We launched in March and were iterating quickly ever in view that. We additionally launched a cell model of internet site 3 weeks returned.

How has the response been thus far?

We have obtained an universal wonderful reaction from the general public and have few addicted energy users; we had been entirely growing via organic manner up till now


What do you believe is your USP?

Well we are at preliminary degrees and continuously experimenting, but one element we firmly believe is our vision of social trade in which the interactions want to be as a whole lot about human beings as they're approximately products, and consequently you may see the option of following people on Clipr. We additionally have some bulletins lined up with the intention to be along the identical idea.

Could you inform us extra approximately what’s in store for Clipr’s Future?

Clipping is a truthful pastime and is meant for use as a bookmarking/wishlisting tool wherein you basically clip some thing product you like. Eventually users can build clipboards which essentially constitute their flavor and choices in various product categories.

Tagging become born out of idea that there are so many merchandise which whilst you first encounter on Clipr, it reminds you of some conversations with your buddies, or things you watched your buddy would like, we desired to reduce the friction between having that thought and subsequently letting your buddy recognise approximately it, with the tag characteristic.

As for enterprise strategy, we are targeted upon consumer experience and constructing a sturdy network right now. We are also taking pictures the intent graph of customers which we believe will have loads of price and role us uniquely within the space of social commerce. Also, associate sales are an apparent first supply of sales.

Clipr.In is one such concept that focusses especially on the social, emotional and psychological components of buying in conjunction with offering a massive variety of merchandise. They trust that buying isn’t pretty much trading/buying; it's far alternatively a social interest. Checkout their website at www.Clipr.In.

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