The days are long gone, when students was depending on training, notes, question banks for research all through exams or different parts of the yr. The developing internet penetration has put in its shades on training as properly, in which now college students want the whole lot to be on cloud, be it notes or a class consultation on Google Hangout. It is winning now not handiest within the evolved international locations but also inside the developing international locations like India. According to Ken Research, Online education enterprise length in India is said to be approximately $2 Bn proper now and is predicted to move $4 Bn by the yr 2015.
With gamers like iProf, Extramarks.Com, Edmodo.Com, Grockit.Com, Wiziq.Com already present within the elearning area, there's any other startup i.E. Mytestbuddy.Com which is attempting to become one set destination for students and instructors on the subject of on-line schooling.
Developed as a accomplice for clinical college students and developed right into a social networking internet portal for college students throughout the spheres for competitive examinations, now Mytestbuddy has end up an important tool for the academics to provide powerful device for online coaching and developing distance mastering publications.
Mytestbuddy has created a social mastering community for college kids and teachers with a market concept. The portal lets in any professional / instructor / instructor to create an online course and listing it on the market both for free or at a premium fee. Whereas on the alternative aspect, students can get admission to a selection of instructional contents from a single platform on any tech tool like mobiles/tabs(android) or through net.
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Furthermore, instructors can even create publications in local languages like Marathi, Telugu, Kannada, Hindi, Gujarati, Bengali,Tamil and Punjabi, adding to the USP of the platform.
It also gives its social getting to know platform to faculties, academic institutions and education classes over the cloud so that they can create an E-Class, behavior on-line tests/checks, percentage notes, articles, assignments, and many others and even shares the reports with their dad and mom.
Mera Test Bazaar
Recently, it has launched ‘Mera Test Bazaar’ which permits teachers to create on-line courses – video lecture collection, take a look at series and so forth. It provides a simple yet effective coaching medium wherein teachers create on-line publications as in line with their wishes and promote them to students throughout India. Within one month of the launch of ‘Mera Test Bazaar’, the internet site has were given 300 registered on-line instructors who're creating on line guides for it.
Market Focus & Demographics
Mytestbuddy.Com presently is mainly centered closer to the Indian marketplace, 90% of its site visitors and eighty five% of the registered customers are from India .”It has over 64,000+ registered customers from seventy nine nations internationally”, says the organisation. Apart from Indian college students, Philippines and UAE are different two most important countries from in which college students come to look at on the platform.
In India with regards to geographical demographics, majority of its users are from tier 2 and tier 3 cities, with extra than 70% of top class individuals coming from small towns spread across India from Assam to Kerala. It has a base in Gujarat and its germinator programme and different outreach program including sales and advertising internship has helped the pupil bodies to get in 50+ faculties in Gujarat and Maharastra.
Mytestbuddy Internships – A way to earn more users
It is a a laugh application based totally at the concept of Learn N Earn. Under the program, registered students can prefer to become Mytestbuddy.Com ambassadors, and may refer it to buddies and get positive referral fee and the reductions for the usage of pals discount coupons.
Monetisation Model
It costs teachers for developing and uploading their publications depending on their desires and the sort of customization they want. Teachers can even promote their courses to students, it charges 20% fee at the income of courses on Mera Test Bazar.
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Challenges in Building Up
“Starting up is complete of challenges and one needs to be in love with what he/she is doing, so as to face all the difficulties that one is confronted with. We, at Mytestbuddy.Com, have seen many united states of americaand downs, we had been rejected and we were generic. Being bootstrapped just provides to your woes, but however it validates the truth that you consider in what you are doing and that is what matters”, says Dr Deep.
Finding the right people and partners which help in fueling the boom of the corporation is the fundamental trouble that the organization is facing.
Growing Up
The platform has now grown from 5,000 customers in 2012-thirteen to fifty five,000 customers, 2 Schools and 10 education training. Currently, it has approximately a hundred+ registered instructors commonly from Gujarat, Delhi, Pune and Mumbai who are developing courses on its platform.
traction
For destiny, the crew is operating directly to make its contemporary imparting extra seamless, better in user interface and is likewise planning to release Android and iOS app.
