ECommerce is a big business. In 2019, over 3.5 trillion dollars’ worth of purchases were made online. This number is likely to have increased during 2020 due to the COVID-19 pandemic. It is also a very saturated market. There are estimated to be around 12-24 million websites selling things online. So how do some eCommerce businesses stand out from the crowd? Of course, selling great products at a reasonable price doesn’t hurt, but Search Engine Optimization has been crucial for getting emerging online retail businesses a foothold in the crowded marketplace. Here are three reasons why every eCommerce business should engage in Search Engine Optimization.
Google Is A Hugely Popular Way To Find Products And Services
It is highly likely that your potential customers are using Google to find what they want to buy. Around 3.5 billion Google searches are conducted every single day. If you want to get an idea of the scale with which people are using the site, check out this live counter. Google is synonymous with finding products to purchase online, and Search Engine Optimization is a proven method of making sure your eCommerce website appears at the top of potential customers’ search results. SEO campaigns work by influencing Google’s algorithm. The algorithm ranks search results by relevance. In order to influence the algorithm and move your site up to the top of the results page, an SEO company like www.clickintelligence.co will use multi-platform digital marketing strategies. They optimize your website for Google, ensure that your site is linked to from multiple domains, and audit your search engine compatibility.
SEO Is More Predictable And Reliable Than Other Forms Of Online Marketing
SEO is not the only kind of online marketing that an eCommerce business can engage in. Paid advertisements, influencer sponsorships, and paid social media placements are all relatively common strategies. The only problem is that these strategies take a great deal of investment to deliver anywhere near predictable outcomes. Influencer marketing is especially risky in both financial and legal senses. Growing businesses are better off investing in Search Engine Optimization as the first port of call. SEO companies often offer pay-per-click services, which means that an eCommerce business will only pay for the amount of traffic that they receive. This reduces the amount of risk engaged in paying for marketing services. Avoiding financial risk whilst your business is growing is, of course, extremely important.
You can’t get custom without traffic, and traffic doesn’t just appear from thin air. Search Engine Optimization is all about increasing traffic on your website. The good news is that traffic begets traffic. If you can generate a good base of traffic by employing SEO strategies, that initial traffic will ensure that more follow in its wake. Search engine algorithms reward the most visited websites with better rankings. By getting a head start using Search Engine Optimization, your eCommerce website can start a self-perpetuating snowball of potential traffic. Get that snowball rolling.