A doctoral program dropout, founding father of Airwoot & a Delhi-ite; Saurabh Arora is the newest rage within the business & social media global who is swaying each person off their feet along with his more-normal client enjoy concept!
He has finished his B-Tech in IT and M.S in Security & Mobile Computing from Maharshi Dayanand University, KTH Royal Institute of Technology & Danmarks Tekniske Universitet, respectively!
Personally, despite the fact that he prefers to put low and hasn’t shared tons approximately himself however going through what we've got figured, Saurab’s iterests lie in Natural Language Processing, Design thinking, Usability, Machine getting to know, Social Media Intelligence, Data Mining, Data Viz and Platform Engineering, and many others.
Other than that, his modern day prodigy – Airwoot; is an intelligent platform which facilitates you in locating the real reaction of your clients or alternatively their revel in via social media systems like facebook, twitter, etc. It makes use of herbal language processing and system mastering and assist manufacturers lessen their reaction time by means of routinely figuring out the customers who need engagement, uncovering the commercial enterprise insights at the back of conversations, and lots extra!
Early Life
Before entering into the arena of entrepreneurship; Saurabh has completed his percentage of hardwork! His portfolio consists of a piece enjoy of multiple genres in a couple of nations, which commenced inside the year 2006.
In january 2006; saurabh began-off as a Research Intern at ‘Politecnico di Torino’ in Italy and persisted there for nearly seven months. While at it; his primary duties were to handle – Policy primarily based framework for safety gear, ISMB Research lab, developing a key control infrastructure to construct the enablement of the depended on additives and PKI needed in trusted computing platforms.
After seven months of mastering, he once more were given a shot as a Research Assistant on the Macquarie University in Australia in February 2007. Here he turned into exceeded the process of handling the trusted far off attestation project together with the INSS Research lab; to add to that, he additionally acted as an guide to Prof. Vijay Varadharajan.
During this journey of his; he for the first time got a chance to paintings on expressible and thrilling properties inside the given genres and on the identical time he also evolved a assets based depended on far off attestation framework; which became a big success for him!
Other than that, along with his precise intelligence he was also capable of observe the faults inside the features of the then requirements supplied via relied on computing organization and proposed a brand new property based remote attestation framework.
After seven months of rigorous hard paintings and consumption of know-how; in October 2007, he were given an opportunity to have extra manage over things. Although; he nevertheless acted because the Research Assistant but for the subsequent for the following more or less 2 years, he moved to several international locations like Sweden, Singapore or Denmark and efficaciously showed his skills. While at it; he labored for establishments like Swedish Institute of Computer Science, Institute for Infocomm Research and Technical University of Denmark!
Now during his route of two years; he labored on diverse initiatives and received expertise which became actually incomparable. Some of the initiatives blanketed: Analysis and Verification of Access Control guidelines, SPOT labs, Network protocol obfuscation, Cryptography organization, Thesis on “Towards a framework for privateness compliance” and also acted as an consultant to several dignitories consisting of Babak Sadighi, Kostas G. Anagnostakis, etc!
To upload to all that; his workings additionally included: locating ways to robotically opposite engineer “closed” community protocols, improvement of techniques to probe suspect community ports for obfuscated and encryption-based totally protocols, for Skype, BitTorrent and eMule, whereas his thesis aimed at enhancing the general state of privateness compliance in generation-enabled markets by using presenting a protection framework.
Basically in layman phrases; a lot of technical consumption took place in the remaining two years!
Now even as Saurabh turned into doing all that; he took a totally formidable step and brought couple of more obligations to his present kitty! Firstly, he entered the Hasso-Plattner-Institute in Germany as a Doctoral Researcher to pursue his Ph.D in February 2010. His number one topics protected Internet Technology and systems group, in which he protected multiple projects along with SecDMO: Secure records Management and Outsourcing Architecture, BSIMetrik: assiged with the aid of BSI for the Measurement framework to evaluate protection compliance of carrier-orientated architectures, and so on. And become additionally the marketing consultant to Prof. Christoph Meinel!
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And secondly; he Co-Founded Filter.Ly in November 2010! Filter.Ly become a platform that provided a level to filter over the information overload in a consumer’s social networks. The business enterprise had advanced an engine which created a customised graph of every consumer that become related with the service, to supply a selection of personalized web stories i.E shopping, information, marketing and many others!
In easy terms, the engine removed the litter or the vain records on your preferred sites and facilitates you go to the one or articles that you care to read, or for that count number, filtered the spams you hold getting on your social network from unknown humans, with links to silly trivia and dating quizzes!
Now for the following one year; he persevered together with his doctoral software and product development of Filter.Ly! But someplace round early 2011, he took anybody by means of shock when he dropped out of his Doctoral Program & wrapped up Filter.Ly because of unresolved & unknown troubles.
But later, after a few ‘underground’ months, Saurabh founded the venture which changed his existence – Airwoot!
What is Airwoot?
Headquartered in New Delhi; Airwoot – is a platform which intelligently uses herbal language processing and system studying to mechanically become aware of the customers which require engagement, therefore reducing the reaction time of the brands, uncovering enterprise insights in the back of conversations, understanding customers mind-set and growing purchaser pride. Basically, Airwoot is a program which offers any given emblem, the patron’s experience at the side of an in depth report of the satisfied and dissatisfied clients!
Founded in January 2012; Airwoot is a prodigy of 3 Co-Founders; Saurabh Arora, Prabhat Saraswat & Achal Aggarwal; and has obtained one undisclosed round of funding in August 2013, from KAE Capital and outstanding angel buyers like Rajan Anandan, Sunil Kalra and Samir Sood!
With an employee energy of 10 contributors; presently, the company has is estimated with an annual sales of $10 Million and has an approval score of fifty%.
At Airwoot – Saurabh & Team overlaying Facebook, Twitter and Google Plus; solve multi-disciplinary demanding situations in synthetic intelligence, commercial enterprise intelligence, massive scale statistics analysis and user revel in. They achieve this by way of listening to tens of millions of social media conversations and observe studying algorithms to separate the muddle from the actionable conversations in actual-time!
In rather easier phrases; the brands who face a hard time being attentive to what customers are talking about them on social media; Airwoot facilitates them by using offering the vital support so that it could prioritize and take the vital motion in real time.
Other than that, Airwoot also does lots of analytics at the performance side wherein, organizations can view how their team is performing and set social desires on Airwoot.
So how did Airwoot begin?
Their story dates again to 2008! Saurabh Arora and Prabhat Saraswat – the two good-looking youngsters, had been pursuing their masters and PhD. At Technical University of Denmark. One exceptional day, they met & became pals and figured that that they had many not unusual hobbies like art, music and far extra importantly – the strength of ideas!
Eventually, the route ended and Prabhat continued his doctorate in Denmark itself, even as Saurabh moved to Berlin, Germany to pursue his doctorate in cloud computing architectures, at Hasso-Plattner Institute. Although, they had been on & off in contact but not anything large changed into visible to be going on, untill all of a unexpected, both of them dropped out of their PhD’s and returned to India.
During that phase, fate befell to bump them again into every different, whilst they were attending some hackathons from November 2011 to February 2012.
That is while both sat all the way down to mind storm collectively which in the end caused the creation of – MemeticLabs!
At MemeticLabs, Saurabh & Prabhat together applied a couple of ideas, which includes:
- An android app that could concentrate to any stay music and generate guitar tablatures
- A social studying app which unearths out who is reading what by taking note of public twitter feeds
They began gambling around with algorithms for a while: mining client buying intentions from Twitter, to predicting the next cash spent, and lots extra! While they were at it, they found out that the ratio of clients complaining about the product was a long way greater than accepting and endorsing it.
That’s after they shifted their recognition to parent out how companies or manufacturers were responding to such lawsuits and observed that the active international manufacturers on Twitter have been actually not able to cope with the social engagement effectively, primarly because there was no optimized answer for brands to cater to such situations.
And then the concept hit them!
This gave birth to “Barometer”
The duo belived that, the behavior, mindset & approach of the purchaser turned into significantly moving toward social media, because it will become increasingly more famous in phrases of reactions and interactions with the manufacturers.
Barometer became the primary prodigy of MemeticLabs, which changed into a realtime infographic platform fashioned by means of a tie-up between Mumbai-based totally layout enterprise NthLoop, to spotlight the performance of a number of India’s maximum distinguished brands on twitter via taking note of conversations between users and types as they manifest and visualizes them in realtime.
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Initially, they commenced monitoring 35 most energetic international brands on Twitter where their infographic became created on the emotions & the analytics engine of Memetic Labs and, the visible become designed by means of Nth Loop with the assist of handcrafted illustrations & statistics-in depth javascript libraries.
The Barometer that they released listened to the conversations between manufacturers and their customers on twitter and analyzed the emblem’s key social performance signs and gave deep insights on how they executed on twitter. These effects have been self explanatory and comprehensive!
Some of the key social performance indicators it analyzed the manufacturers on have been:
- Buzz – An indicator which analyzed the variety of people who have been influenced by using the sentiments approximately a logo inside the beyond day; undoubtedly or negatively.
- Average time to get a reaction – This analyzed the common time taken by the logo to respond to a user’s concern.
- Requests & responses this week (mention & replies) – This indicator analyzed the conduct of the users tweeting to, or approximately the emblem and the behavior of the logo’s responses over the last 7 days.
- Tweets to solve a trouble (verbal exchange duration) – Here, it analyzed the average wide variety of tweets the client despatched to get their query resolved and the common duration of those conversations.
- Immediate Resolution – This indicator analyzed the occurences of a right away decision to a purchaser’s inquiry or problem.
- Live sentiment Index – This evaluated the actual-time visualization of the tweets approximately and to the brand inside the closing 24 hours.
Now that matters seemed to be progressing smoothly, there has been every other component which continuously caught their worry – Money!
Surviving on a shoestring budget, it was getting hard for them to run the show. Hence, they decided to get-in outside funding and took the accelerator manner! Within no time, they got shelter at ‘The Morpheus’ – a Chandigarh based totally accelerator which became in it’s ninth batch and had extra than 70 corporations of their portfolio.
The accelerator chipped in INR 5 lakhs which gave them greater time to broaden the product and undergo the beta take a look at.
As quickly as, they finished their accelerator program with The Morpheus, Airwoot got an undisclosed investment from KAE Capital and outstanding angel investors like Rajan Anandan (Managing Director, Google India), Sunil Kalra, and many others!
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Today; Airwoot – that operates on a SaaS (Software-as-a-Service) Model, has manufacturers signing up and paying on a month-to-month foundation for using their product, starting at $399 (approx Rs 24,000) and upwards which depends on the extent of the social media site visitors and length of the social media group.
Some of these brands include the most prestigous businesses of the Indian Corporate international which include Jabong.Com, MakeMyTrip, Snapdeal, Jet Airways, Zovi, PayTM, and so forth. And lots of extra like such!
The largest mission that the company has faced and maintains to stand thus far is the reality that; there is nonetheless a big lack of information of social media amongst the entrepreneurs. It may not be difficult for one to find logo managers who consider themselves as a so-referred to as “advertising and marketing guru”, but what they may be actually not clear approximately is what they want to achieve on those social mediums.
But overcoming all of the odds; Airwoot is presently considered to be one of the maximum trusted, dependable, accurate & one of the most main agencies within the industry in information the patron experience and bridging the distance between the emblem and the client!
