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How Sharing Feature Release Dates Turned Us Into Liars

How Sharing Feature Release Dates Turned Us Into Liars

We used to share arranged element delivery dates with our clients. Here's the means by which that wound up harming us… 

"I feel like you folks deceived me." 


This one would have been difficult to clarify. 

Only fourteen days prior, a client had messaged us. He was another client, and was having a touch of trouble utilizing Groove. His business had a beautiful exceptional need that our list of capabilities didn't uphold… yet. 

In any case, – we were dealing with an item update at that exact instant — an improvement to our Rich Text Editor — that would tackle his concern. 

I was eager to impart that to him, so when I caught wind of his issue, I checked in with our designers about the status of the turn of events. 

We were practically completed, and exactly on time, with the delivery expected to be prepared in seven days. 

So that is the thing that we told the client. 

A Dangerous Promise 

A Dangerous Promise 

Experienced item people are shaking their heads at the present time, since we realize what occurs straightaway. 

After seven days, we hit a tangle in the last phases of testing and discover a progression of dreadful bugs that render the update too shaky to even think about releasing. 

Since our little group needs to offset that project with the ordinary work of keeping up the application, supporting our clients and fixing other basic issues, the bugs require one more week and half to analyze and take out. 

And keeping in mind that we kept our concerned client — and every other person who had mentioned the element — refreshed, plainly the scene didn't make us look generally excellent. 

Truth be told, he was correct. Despite the fact that it wasn't deliberately, we lied. 

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It wasn't the first run through something like this had occurred — we should've known better — however having a client get down on us so straightforwardly was a major learning experience for our entire group, and we positively haven't let it happen once more. 

Why We No Longer Share Release Dates With Our Customers 

This may sound clear to a few, or obscure and tricky to other people, however truth be told, the inverse is valid. 

Allow me to clarify. 

At the point when you share a delivery date, and it ends up being incorrectly, you lose your clients' trust. 

As item groups, we should realize that unforeseen issues happen regularly, and that arranged delivery dates aren't generally exact. While we give a valiant effort to design our endeavors well and estimate our advancement precisely, things don't generally go the manner in which we trust they do. 

So in the event that we guarantee a conveyance date to our clients, regardless of whether we hit our achievements usually — which we do — only one missed objective transforms us into liars. 

So by not sharing delivery dates, we're in effect more legitimate — actually, we don't know precisely when the delivery will be — than the other option. 

In business, a client's trust is the thing that we work hardest to acquire. When you have it, it's anything but difficult to lose, and amazingly hard to get back. 

We're continually attempting to improve at hitting our advancement achievements, and to be honest, we've improved at it. 

In any case, we can't — and won't — hazard letting down our clients by deluding them on our component guide. It's an advancement issue, yet a correspondences one. 

Takeaway: Not sharing delivery dates may appear to be exploitative, however it's definitely not. For our situation, we realize that we don't hit our achievements 100% of the time, so we'd preferably speak the truth about not having the option to consummately anticipate the future, than utilize our objectives to make guarantees that we might be compelled to break. 

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Three Steps We've Taken to Solve This Problem 

1) No Product Announcements Until the Product Is Ready. 

This is, by a long shot, the simplest and most ideal approach to shield your business from incidentally misleading your clients. 

As new businesses, we run into a ton of obstructions. Also, shockingly, there's regularly a great deal of terrible news. 

We can't construct all that we need, and we can't fix all that we need to fix as fast as each client needs us to fix it. 

Every so often, there's nothing we need more than to give a disappointed client uplifting news; to reveal to them that their issue would be fixed tomorrow, or one week from now. 

It's enticing, however it's essentially excessively dangerous. That is the reason we've chosen to never declare new highlights until they're arranged and working all around ok to delivery to our clients. 

Takeaway: As enticing for what it's worth, don't declare anything until it's prepared. This one straightforward standard can ensure that you'll never deceive your clients about delivery dates. 

2) Only Give Customers Info You Know to Be 100% True. 

While we won't give delivery dates, we are straightforward and straightforward about the thing we're chipping away at. 

We distribute incessant improvement reports on our Better blog, and we put forth a valiant effort to impart to clients that we're striving to settle their issues, regardless of whether we can't give them a particular time that it'll be fixed. 

For instance, this is the thing that we as of late told a client who's running into a difficult that will be settled by a component right now being developed: 

A New Approach 

A New Approach 

I have most likely that this methodology costs us a few clients with basic issues who are on out the entryway. 

And keeping in mind that there's nothing I scorn more than having a client leave — it seems like a punch in the gut, and it never under any circumstance, ever gets simpler — I'd preferably lose them (and possibly have them returned when we can more readily tackle their concern) than lose their trust and business for eternity. 

Takeaway: Not sharing delivery dates doesn't imply that you can't — and shouldn't — be totally legitimate and forthright about what your improvement group is chipping away at. You should at present tell clients that you're striving to help them. 

3) Better Communications Between Development and Support. 

We've generally centered around correspondence. As a far off group, you need to in the event that you need to have any expectation of achievement. 

However, in this occasion, there was a particular correspondence hole that we expected to fill to take care of this issue. 

On our week after week group calls, we've begun plunging further into the advancement guide — that week's to-do's, yet how the future guide looks, and whether it's transformed from the prior week — so our entire group has a superior comprehension of the highlights we're dealing with and delivering. 

Also, Mo, our head of client care, has gotten engaged with our advancement guide, investing a considerable amount of energy logging issues in Pivotal Tracker so that the dev group consistently knows where the greatest client problem areas and openings are. We as of late shared that work process on this blog. 

Takeaway: This isn't only a client correspondence issue, however a group correspondence issue, as well. Ensure that your engineers and backing group are in the same spot and supporting each other to help your clients in the most careful manner they can. 

The most effective method to Apply This to Your Business 

In the event that you hit your advancement achievements 100% of the time with zero sudden deferrals, and know beyond a shadow of a doubt that you'll keep on doing so everlastingly, at that point you presumably needn't bother with this exhortation. 

Be that as it may, shockingly, for most new companies and private ventures, this essentially isn't the truth. 

It very well may be enticing to attempt to keep a client cheerful by promising them an answer by a specific date, however don't do it. 

On the off chance that you end up being correct, the client is satisfied. 

In the event that you end up being incorrectly, you may lose their trust for eternity. 

As evident as it appears, it's an issue that've been engaging and we were at last compelled to confront. I'm happy we did, and I trust that our experience encourages you do likewise.

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Author Biography.


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CrowdforThink is a leading Indian media and information platform, known for its end-to-end coverage of the Indian startup ecosystem.


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