You heard the term “UX” or “UI” out there in the world of web design, you investigated it and you are trying to understand what processes they refer to. Is that so?
The above situation may sound familiar to you, since it is increasingly common to hear about these types of designs. You hear that they help a lot, but few explain why and how to apply them from 0 . That is why I have prepared this article for you, which comes to answer many of your questions. Let us begin!
What Exactly Do "UI" and "UX" Mean?
The first term is "user interface". This is what the user uses in a very simple way. Or, in other words, something that can be used to manage the digital process you want to perform. Being an engineering part, it is a common task for programmers and designers.
Also, the term “UX” means “user experience”. In this case, it refers to what the person perceives internally and emotionally when using the interface, i.e., his reaction. Professionals performing this task generally require extensive knowledge of writing, neuro marketing, and neuroscience.
Is it Really Important to Improve the User Experience?
You may be wondering if investing time and money in this area is in your best interest. Because it sounds very complicated or unnecessary sometimes, right?
A great online customer experience always reflects the great benefits in visits, conversions, and therefore revenue. Remember it!
Also believe me. It turns out that doing is not really complicated. Below are some tips for applying the UX Design.
Tips for Applying UX-UI Design
1. Adapt the Website to the Profile of the Target User
But who improves the experience? These two questions cover more than you think. If you have completed the survey and sign-up and already have a profile for the target user, go to the UX on the website.
You need to start from there to create a successful experience for that profile. Presenting web pages with very formal and scientific texts, if the target visitor is on average between 15 and 23 years old and the interest in the Internet is spread by word of mouth on social media.
2. Create Accurate and Accessible Navigation Menus
To start UX Design, explain that one of the most common mistakes when creating web pages is not analyzing the effects of menus. If this is a way for users to navigate your site, how important is your care? You need to list all the pages and define the ones that are most relevant to display in the main menu.
Links should be as general and direct as possible. Find the words your target expects, define keywords, and analyze, for example, competitors' websites. Use submenus, but do not saturate or confuse the entire structure of UX Design.
And it is very advantageous to display icons and / or some type of effect or animation with each action to help the visitor know its presence. Such visual cues are very useful, for example, in the user experience. This lets you know which page the user is on.
3. Add Importance to the Internal Search Engine
Search engines have a lot to do with providing a good website experience. For starters, if you do not have, you are wasting a lot. For those who do not know, we will give you detailed information. The average surfer was unknowingly used to browsing search, perhaps for 19 years running Google. In addition, you certainly know that you are in a hurry, and exploring the entire website is not a primary goal.
For this reason, it is advisable to refer to a web authoring UX Design program provided by your own internal search engine. The important thing is that if you have good content on your site, the search engine will be a great ally for that site and ultimately for you.
4. Do not Saturate the Space
This is well known, and author of several usability books, UX Design, emphasizes that pages full of unordered elements are not very effective. People want the interface of the site to be clear, and many webmasters do not fully understand to date.
Without exaggeration, you need to clean up the interface and reduce it to something that is essential, or that is actually beneficial to, or useful to the user. Before showing everything everywhere, define the importance of website elements in layers, and finally, remove the ones that are not very valuable.
In this way, you learn to be clear about each value you show to your visitors and to strategically organize everything based on that. Please try! But it just keeps it organized. That's because it doesn't remove everything possible from the interface. The point is that the goal is not to have exactly a few items, but to put the right items in the right places.
This is all about a great website experience. Even if you don't know why, you'll be more than satisfied with having a lot of blanks. Stick to the UX Design idea! It is a good idea to use the space according to the real interest of the user. You can make the content dynamic so that the page is not visually cluttered.
5. Adapt the Load of Some Elements to the Displacement
Parchment is known to provide us with a lot of information about the user and his reaction to our website. One of the most effective techniques for performing good UX Design jobs on a website is that some elements are only loaded in connection with it. At that time, we will develop a type called "lazy loading".
The above applies to many blog images and can be very useful. Significant improvements in load time are achieved by not loading from scratch in UX Design. And, on the other hand, the load continues to the current view, so the user gets a better experience and repeats without noticing too many changes.
All you need to do is to delay the loading of the appropriate script and configure it. It can also be applied to other elements such as related post sections and comment boxes.
6. Make Your Means of Contact More Accessible and Humanize
A big mistake (and also a bit ironic) is having the contact form far or distant from the user.
Most leave the contact page near the bottom in the menu and don't put many accesses to it from the primary content, more than likely a small icon. Actually, there is not much cunning to UX Design, if you analyze it well. Many are stunned designing the cover page or others, and the least effort comes in the contact page. Do you identify with them?
In fact, it follows a pattern of almost just leaving a form there, when it's supposed to be the big conversion point, and I think you should import your UX. To get started, you must provide contact information from the front page or a well-designed “call to action” that leads to the full contact section.