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T.S Kalyanaraman Ideologies and principles of fair business practices

T.S Kalyanaraman Ideologies and principles of fair business practices

T.S Kalyanaraman Ideologies and principles of fair business practices


T. S. Kalyanaraman is the chairman of Kalyan Group in conjunction with Founder Chairman & Managing Director of Kalyan Jewellers. Kalyan Group is the conserving enterprise of Kalyan Jewellers. According to the contemporary report of Forbes; his net really worth is worth more or less USD 1.1 billion and is ranked #87th richest person in India.

T. S. Kalyanaraman son of Seetharamaiyer changed into born in 1951 in the Thrissur City in Kerala and completed his training in the field of commerce from Sree Kerala Varma College.

Married to Ramadevi who's a house spouse; his instant family includes 3 youngsters & 5 grandchildren i.E. Two sons, one daughter,  grandsons and 3 granddaughters. His eldest son Rajesh Kalyanaraman who is married to Maya Rajesh takes care of the inventory and finance departments whereas Ramesh Kalyanaraman who is married to Deepa Ramesh leads the advertising and marketing and operations departments. His daughter Radhika is a residence wife and his son-in-regulation, Karthik R is the Managing Director of ‘Kalyan Developers’, their contemporary mission.

Early Life

As a own family; their grandfather, T. S. Kalyanaramaiyer became the first person to take the initiative of shifting from priesthood to become a businessman. Coming from the sort of circle of relatives who has been inside the subject of business for the past a hundred and ten years has helped him gain gigantic and center know-how of the functionalities and ideologies of enterprise.

He began his entrepreneurial adventure at an early of 12! Being the eldest son, after the training and video games were finished Kalyanaraman’s father used to often take him to their fabric keep to watch and apprehend the commercial enterprise. He would also delegate him petite responsibilities which he might enjoy doing, together with counting cash or taking stock; to educate him the functioning and also to get him acquainted to the surroundings.

Their father regularly used to tell them that the purchaser is the king and without them we're no person, accordingly teaching them how to behave with the customers.

All the children of Seetharamaiyer grew up cautiously listening & instilling even the smallest piece of his advices. He used to mention, “Lesser margin and extra turnovers could supply greater earnings.” His farsightedness changed into so much that, what corporates now pontificate and comply with became taught to them in those days. This helped him learn the basics at a totally early age, finally making him the grasp of the sport, at big.

Kalyan Group

Kalyan group together has holdings in three groups i.E. Kalyan Silks (Kalyan Silks, Kalyan Sarees and Kalyan Collections), Kalyan Jewellers and maximum these days Kalyan Developers.

The group was commenced inside the yr 1909 by way of T. S. Kalyanaramaiyer, a clergyman and got its name from its founder himself. Presently, its headquarters is located in Thrissur metropolis of Kerala. It first of all started-off as a fabric mill which was later taken by means of Government of Kerala, and then he moved to Kumbakonam in Tamil Nadu and started a fabric shop in Thrissur town.

Later his son Seetharamaiyer joined the business and once their sons have been equipped, partitioned the organizations to 5 sons in 1991. The key human beings inside the organization are T. S. Kalyanaraman who chairs & manages Kalyan Jewellers and T. S. Pattabhiraman who chairs & manages Kalyan Silks.

Recently, the organization has also different into the real estate development enterprise inside the name of Kalyan Developers and also may additionally soon step into the field of 7-megastar schooling with destiny plans of coming into the enjoyment region through a sequence of multiplexes as nicely.

 1. Kalyan Silks : -

The textile save commenced through T. S. Kalyanaramaiyer flourished directly to end up a leading worldwide emblem within the form of Kalyan Silks, Kalyan Sarees and Kalyan Collections.

Kalyan Silks, the arena’s largest silk saree showroom network is still the most trusted emblem in Kerala for extra than a century now. As of date, Kalyan Silks, regionally has presence in Kochi, Thrissur, Palakkad, Kozhikode, Kannur and Kottayam, Thiruvalla, Bangalore in conjunction with international-elegance showrooms present across the world in Dubai and Sharjah.

With ambitions to make a presence global; in the close to destiny the logo will be increasing to locations like Thiruvananthapuram, Sri Lanka, Malaysia and Singapore as well.

 2. Kalyan Jewellers : -

With 7500 personnel, Kalyan Jewellers is the largest Jewellery chain in India. Being part of the group, it is also centered in Thrissur town of Kerala. Kalyan Group is the retaining organisation of Kalyan Jewellers however is chaired and controlled by way of T. S. Kalyanaraman.

Kalyan Jewellers turned into started inside the yr 1993 with an investment of INR 7.Five million (INR 75 lakhs) in Thrissur itself. After the latest fund raiser from Warburg; Kalyan Jewellers is currently being worth about $ 2 billion.

With a big advertising and advertising price range of round INR 900 million ($14 million); Kalyan Jewellers is one of the few brands within the industry which holds a number of the maximum reputed names as their emblem ambassadors along with Amitabh Bachchan, Manju Warrier, Aishwarya Rai Bachchan, Nagarjuna Akkineni, Prabhu Ganesan and Shivaraj Kumar. And consistent with media reviews, Aishwarya Rai Bachchan by myself fees INR 10 crores ($1.6 million) consistent with 12 months for a  yr cope with Kalyan.

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Since inception; Kalyan Jewellers has been widely known for its honesty, satisfactory, honest play & trustworthiness and has taken some of the bravest initiatives to prove similar to nicely. Below stated are a number of the important thing initiatives taken by them: –

  • They had been the pioneers to promote handiest BIS (Bureau of Indian Standards) hallmarked Jewellery, to dissect dishonest and malpractice in gold excellent and pricing. And have additionally hooked up modern carat meters to check the purity.
  • Later, Kalyan Jewellers decided to reward their dependable clients by way of introducing a loyalty programme– the Kalyan Gold Card. This was for the clients which had been not confined to just schemes and gifts presented seasonally.
  • Next, Kalyan Jewellers turned into the first retail organisation to position price tags on its merchandise and promoting Jewellery at fixed actual fees. To upload to that; they went to the extent of publishing the common price of basic categories of adorns to prove their affordability and legitimacy.
  • After that, Kalyan Jewellers opened one hundred and one customer service centres referred to as ‘My Kalyan’ at some stage in Kerala to provide services like Jewellery buy enhance schemes, gold coverage, wedding ceremony buy planning, improve reserving of purchases to shield towards rate growth, sales of present vouchers, gold shopping for pointers, education, and so on. Gradually they may additionally be expanding national.
  • And currently, Kalyan Jewellers introduced that diamond – which turned into once meant for the classes, shall now be made to be had for the loads as well. They could be launching an lower priced variety of diamonds starting at the fee of INR 8000/-. To sell it in large part the usage of their advertising and marketing of INR two hundred crores for FY2015-16; their brand ambassador Amitabh Bachchan will be visible in their two-film campaign which has an cease tagline of, ‘Heera hai sab ke liye, Hindi for ‘A diamond is for everybody.’

 3. Kalyan Developers: -

Lastly, Kalyan Developers is the brand new undertaking of Kalyan Group and has entered the industry with an aim to make it transparent and to do away with the stains of delays, disappointment and mistrust.

Although there is not much to speak approximately it as of now but the first residential challenge of Kalyan Developers which has lately been completed is at Thrissur known as Kalyan Helioce. Other than that; additionally they have upcoming and ongoing tasks in other towns such as Calicut, Trivandrum, Kochi, Coimbatore, Chennai and Bangalore. The services they offer encompass Kalyan Properties, Kalyan Interior & Kalyan Assist.

Entrepreneurial Journey

The Kalyanaraman circle of relatives, belong to migrants from Tanjavur district of Tamil Nadu who are successors of people who got here from a spiritual backgrounds that made out of monks, saints and advisors to kings.

With a perception that commercial enterprise became necessary to create job opportunities and to make India self established; the decision to start a enterprise turned into taken by a Dewan to the Maharaja of Kochi, who changed into one of the senior relatives of the own family.

Following their ideologies and standards of honest enterprise practices with a social objective and now not just for egocentric reasons, Kalyan Group changed into initiated within the yr 1909 through T. S. Kalyanaramaiyer which is now succeeded by his grandson T. S. Kalyanaraman.

After completing his B.Com, in 1972 Kalyanaraman for the first time changed into requested to take charge of Kalyan Textiles, which then had a inventory ability of around INR 15 lakhs and a turnover of round INR 25 lakhs.

He used simple techniques like increasing the stocks to satisfy each customer of theirs and appointing greater human beings in order that every consumer were given person interest. He also told his team of workers to act cordially with all clients; as a consequence ensuring they have got a nice revel in.

Using his thoughts and techniques; within the first yr itself, he pumped up the turnover to INR 30 lakhs.

Under this prepared model set via Kalyanaraman, from right here onwards; each year their turnover started growing with the aid of a couple of folds. Most of the income they earned, they invested it on buying new stock.

By 1991, their turnover began touching INR 1.Five crores. This is whilst Seetharamaiyer, their father determined to partition the agencies a few of the five sons for unknown reasons.

Now all through that time; their customers frequently asked them to start a Jewellery save, in order that they could purchase saris and Jewellery from the identical place. Motivated & inspired by their customer’s wishes, in 1993 Kalyanaraman decided to begin his own Jewellery keep by the name of Kalyan Jewellers.

The overall funding he made become INR 75 lakhs out of which INR 50 lakhs came from his own pocket and the relaxation INR 25 lakhs changed into loaned from a bank.

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Going against the fashion he opened a as an alternative big save with an area of 4000 sq. Ft which was completely air-conditioned with enough sitting ability, easy lavatories and sufficient space for vehicle parking; similar to that become visible in overseas. Thus, making them the largest Jewellery showroom in South India!

They presented all kinds of fashions and designs in custom designed codecs, which the purchaser could collect in kind of a month’s time. Within the first yr itself, they made a turnover of around INR 50-60 crores.

Soon, shoppers from the nearby cities like Palakkad, Kozhikode, Kochi, and so forth. Additionally began coming to their showroom. Looking at this big reaction; additionally they delivered silver, diamonds and conventional Jewellery as nicely.

In the midst of 1995 to 2000; each his sons Rajesh Kalyanaraman & Ramesh Kalyanaraman joined the enterprise, fulltime. This came as a blessing-in-conceal for him!

He quickly made his eldest son the in-charge of purchasing & finance and the youngest son the in-charge of income and advertising and marketing, while he did the general supervision. With their assist; Kalyanaraman was effectively able to prepare, modernize & expand the commercial enterprise vastly.

And inside just 12 years or by March 2012, they extended to 31 showrooms in total; with eight being in Kerala, 14 in Tamil Nadu, 4 in Karnataka, four in Andhra Pradesh and 1 in Pondicherry. To top that, they now had approximately 4000 personnel.

With 31 showrooms functioning live and 19 more on its way; it took a number of time to travel from one to some other to check high-quality, supervise the purchase and also undergo the designs and meet the customers.

Hence, they decided to shop for a INR 30 crore, seven-seater Phenom a hundred government Embraer jet which was followed by using a fleet of Embraer Phenom’s and a Bell 427 chopper’s in conjunction with their latest buy of a new 13-seater customized Embraer Legacy 650 aircraft.

Other than that; in October 2014 it became disclosed that Warburg Pincus, American personal equity firm had picked up a minority stake in Kalyan Jewellers. The company invested about INR 1,two hundred crores in Kalyan Jewellers which got them a stake of round 10 to twelve%.

After the funding; Kalyan Jewellers is being valued at roughly $ 2 Billion (INR thirteen,000 crores). They plan to apply the funding to add 28 showrooms, such as 12 overseas in nations like the UAE, Kuwait, Singapore and Malaysia, to its present 61 shops.

And currently; Kalyan Jewellers is anticipated to close the 12 months 2014-15 with revenues of INR 10,000 crores and in the next three years the company is trying to pump up their sales to INR 25,000 crores.

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End Note

Under the management of T. S. Kalyanaraman; Kalyan Group has turn out to be one of the only a few ‘circle of relatives businesses’ which has managed to alternate their techniques with the direction of time and has correctly followed the much required corporate shape, for you to pass the boundaries of “obstacles”.

And as an entire certain key points inclusive of setting up own manufacturing centers to make sure excellent manage and to provide unique designs, treating personnel like circle of relatives & paying above-market wages and most importantly having direct client interplay to as tons volume as feasible – which Kalyanaraman has been following religiously; have added approximately a massive distinction in slicing the competition and succeeding as properly!

TRIVIA: – Narayan Gowda, who works with the Karnataka Public Works Department had purchased a pair of bangles and to his wonder, per week later he had acquired a name from T. S. Kalyanaraman himself, enquiring about his entire shopping for experience.

These tiers of interest to element are the reasons why Kalyan Group has tasted large fulfillment.


29 Sep, 2021




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