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Success story of Richa Kar- A girl behind India’s largest online lingerie selling brand Zivame

Success story of Richa Kar- A girl behind India’s largest online lingerie selling brand Zivame

Success story of Richa Kar- A girl behind India’s largest online lingerie selling brand Zivame

Where in Indian Society, numerous young ladies don't have the opportunity to accomplish something past their investigation, here are some uncommonly resilient ladies who are battling against this situation and accomplishing their fantasies. Here is the narrative of one such Women Entrepreneur–Richa Kar, the proprietor of an online unmentionables brand Zivame. The innovative excursion of Richa Kar wasn't smooth from the earliest starting point as she gets restricted by her folks. Her mom was humiliated about her concept of selling unmentionables as she was apprehensive what the others will say when she will enlighten them regarding her girl's calling. On the opposite side, father of Richa Kar didn't get the idea of selling undergarments on the web, so no help was given from his end too. All things considered, Richa was resolved enough towards her objective, and by her persistent effort and assurance, she assembles the organization Zivame of worth more than Rs. 681 Cr. 

Early Life of Richa Kar: 

Prior to entering the startup world, Richa had a gotten work and vocation. She was a designing alumni from BITS Pilani and had a corporate occupation in Bangalore. Later she finished her MBA and began working with Spencers Retail and SAP as a retail specialist where she took in a ton about the retail area. 

The possibility of Zivame came into her psyche while working at SAP; she followed the online deals of Victoria's Secret which is America's biggest retail organization of ladies' unmentionables. She saw that the marketing projections crossed the objective, however there was no such market for Indian Women. In the wake of working 8 years in the retail area, Richa Kar got the reasonable information on that area and chose to begin something of her own. 

Introductory Struggles: 

At the point when Richa Kar examined with her mom about actually selling for her Women's unmentionables on the web, her mom's response was not strong. Her mom was stressed that how she will disclose to her companions that her little girl is selling bra-underwear on the web. Likewise, no help she got from her dad as he didn't get the idea of her business. 

Also Read:- Success Story of Amod Malviya

To get more bits of knowledge about underwear business, she visited numerous shopping centers and shops and saw that ladies feel timid about purchasing undergarments disconnected as generally retailers in such shops are male. Additionally, ladies can't anticipate fitting and styling tips from such shops. Remembering every one of these focuses, Richa concocted the name "ziva" for her thought which implies Radiance in Hebrew. In any case, since that name was not accessible so she settled with Zivame, which implies Radiant Me. She dispatched the brand in 2011, with every one of her investment funds and Rs. 35 lakhs which she acquired from her companions. 

Pundits from People 

Introductory days of her startup life was awful as individuals were ridiculing her endeavor. She was unable to try and discover a house on lease as when her property manager asked what she was doing she needed to disclose to them she sold garments on the web. 

Defining moment 

Even in the wake of getting such a lot of analysis, Richa Kar didn't lose trust. At long last, after some time, Zivame got a decent reaction from its purchasers. Richa got her first customer from Indore who was attempting to purchase materials from her of Rs. 7000. Continuously, Zivame claims development of 300% yearly. 

Financial backers got intrigued from devotion and difficult work of Richa Kar and she got her first subsidizing of $3Mn in May 2012. At that point another subsidizing of $6Mn in Dec 2013 and $40Mn in 2015. Today her organization valuation is more than Rs. 681 Crores. 

Creator's Point of View: 

At the point when everybody was against Richa Kar and ridiculing her thought, she was focussed and pursuing her fantasies. Also, today similar individuals appreciate her for her work. In your life, you will meet numerous individuals who will reprimand you at numerous focuses however it relies on you how you respond to them and what you pick.

Also Read:- Success Story of Dr. Swati Piramal, Padma Shri Awardee: Founder of Piramal Foundation


08 Aug, 2021




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