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“It took days of research, brain storming, sleepless nights & hard work!” – Atreyi, Founder –

“It took days of research, brain storming, sleepless nights & hard work!” – Atreyi, Founder –

“It took days of research, brain storming, sleepless nights & hard work!” – Atreyi, Founder –

Atreyi Basu is the originator of , an online commercial center for idea situated practical, carefully assembled design and infant items. Prior to transforming into a Woman Entrepreneur, Atreyi is a showcasing proficient who has driven and overseen prominent advertising and correspondence projects across assorted businesses, working with different eminent brands across the world. In a mission to begin something of her own and to enable ladies like her, she started 

Never let others persuade you that your thought isn't adequate. In the event that your gut is revealing to you can do it, at that point simply go with it. What's more, never attempt to be the greatest brand in the primary year of business, as not many can do that. Set sensible and practical targets and with extra special care towards accomplishing them! 

During my developing years, I traversed different urban communities in India lastly got comfortable Kolkata. I experienced childhood in a family unit with my mom, father and more youthful sister. I used to be a naughty, and somely, a curious kid. In contrast to young ladies of my age, I was in every case either playing soccer, cricket, and table tennis or exploring different avenues regarding my toys. Sports Day was my number one day in school, as I would get back a lot of prizes. I was a normal understudy in school. Nonetheless, I generally had an excellent memory and proceeded to be among the top scorers in our school and the whole University, when I graduated with Sociology Honors. I enlisted for my lords in Sociology yet at the rear of my psyche, I was consistently enthused about to seek after business contemplates. Along these lines, I tuned in to my gut, left my lords in its first semester, composed my administration placement tests and finished MBA with specialization in Marketing. Next to my MBA degree, I am additionally a MCIM with Chartered Institute of Marketing, England and an individual from American Marketing Association. 

Atreyi Basu 1My excursion in the corporate world began with my administration temporary position at Hindustan Unilever and proceeded with my fruitful excursions in Kotak Mahindra Bank, Times of India Group and Motilal Oswal Securities in India. I moved to Qatar in 2010, leaving a fruitful profession in The Times of India's Brand Capital division. That was the start of another excursion in a totally unfamiliar land without a more distant family. 

My amazing tasks in Qatar were with Qatar Railways Company, Commercial Bank of Qatar, Qatar Today media gathering, P&G, Pepsi, Monoprix and a few other extravagance, accommodation and media brands. We moved to Bahrain for a year, and there I joined BFC Group there as a Group Marketing Manager administering 5 nations in their portfolio. We remained in Bahrain for an exceptionally brief period and got back to Qatar and that is when not many business thoughts began playing in my psyche. 

WomenpreneursOfIndia(WOI) Feature AtreyiI consistently needed to accomplish something of my own, work for myself and make an incentive in the public arena through my work. I generally longed for producing work and be a business person with a reason. At whatever point I visited India on get-aways to meet my family, my nation consistently astonished me. What's more, we have splendid ladies who have wore the cap of business and are accompanying novel items that are of phenomenal quality and craftsmanship. Along these lines, I considered uniting ladies force and accordingly was imagined. 

'Verdura' signifies green and our essential spotlight is on feasible and eco-accommodating child and design items. We have tied up with accomplices whom we are glad to be related with. Our accomplices are generally marks driven by ladies who are making premium quality items with a distinction. We just tie up with accomplices whom we are sure of, share our vision, and unequivocally remain with us behind every item we grandstand. 

Blessing cardIt took me long stretches of statistical surveying, conceptualizing, restless evenings and difficult work to put the strategy and idea together. I used to do my normal everyday employment, get back home, invest energy with my family, and afterward sit with my PC investigating. It was energy which I needed to emerge. is a self-financed fire up which I began with my very own speculations. In this way, every progression I took or take has must be a very thoroughly examined subsequent to assessing in detail the advantages and disadvantages. All in all, I am an exceptionally hopeful and positive individual. I generally attempt to take a gander at the hopeful side of life. Energy improves me as well as makes the existences of individuals around me better too. 

We delicate dispatched our online stage towards end of a year ago providing food mostly to Qatar and Middle Eastern business sectors. This year we are investigating entering the Indian market vigorously and acquire a bunch of novel feasible items on our foundation. Over the most recent couple of months, we have acquired a faithful client base from India, Qatar, Kuwait, UAE, Singapore and UK who continue to return to us for our items and client care. We have a tie up with eminent global coordinations supplier and a notable homegrown coordinations supplier in India who deals with our whole calculated framework. Thus, to develop a productive and successful cycle without any preparation took us months to bring it where it is today. 

Occasion 1Our group presently involves our specialized and IT group which handles our site which is perhaps the main highlights of our image. I can unhesitatingly say that we are building quite possibly the most exceptional and idea situated stages which is another contestant of its sort on the lookout. Our group works 24×7 to keep up the site liberated from specialized glitches, profoundly got, quick and easy to understand. We continue to chip away at new ideas and advances each day to give our clients a special and unequaled experience. We have plans for the coming months which we will continue to welcome on to serve our accomplices and clients. Our visual creators, computerized promoting group, our bookkeeping firm and legitimate adjacent to our other board individuals put altogether their endeavors and backing to assemble 

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We endeavor to make the whole client experience simple and euphoric beginning from choosing a thing, finding out about its quality boundaries, putting in the request on our site to the conveyance and proceeding with the after deals administration. Nowadays, with an assortment of decisions, the stock interest standards should be dynamic. Despite the fact that we can't mention to our clients what they need, we attempt to comprehend their specific inclinations, oblige their requirements by guaranteeing the uniqueness and inventiveness in the items on offer. 

Any significant name which holds an astounding brand esteem required some serious energy and tremendous measure of difficult work to get to where it is today. Being a brand and advertising individual for my entire life, I would say we are currently in our developing years where I alongside my collaboration hard every day to feed it, so tomorrow our organization can develop further and good brand that we and every one of our accomplices could be glad for. 

Occasion 5A society or country whose ladies are enabled is a genuinely progressed society. Also, for me – My family has been my greatest help giving me all the solidarity to continue. I feel honored to have the most stunning men in my family who really trust in engaging their ladies. My better half is my greatest strength; he energizes me in each progression of my life and stands adjacent to me during my highs and lows. My dad is my motivation; he is a man of morals and unshakable virtues. My mom is the most kind-hearted and genuine lady. She generally advises us to be acceptable, buckle down, and have appreciation. My sister, who is my closest companion and guide, has consistently been there at whatever point I need her through various challenges. My dad in-law is a magnificent individual and my mother by marriage is a solid autonomous lady working for society through different NGOs. I'm amazingly obligated to all these magnificent individuals in my day to day existence who remain close to me and give me the solidarity to continue. 

Also Read:- Meet Uppma Virdi 26-year-old Indian 'chai walli' who has become Australia’s Businesswoman of the Year

Finally, I would say – In business, don't anticipate being stacked with benefits right away. I'm here in light of the fact that it is my obsession. Business is a long excursion and we should improve and better as time passes. The most testing part is to continue to create and be dynamic. You need to continue to advance and move quickly in this always evolving world, where consistently your clients are encountering another help or item and their necessities continue to change. It is an excursion which is tireless, troublesome with its own highs and lows. Each disappointment and achievement is yours. You should take ownership of each, study them and work on it. Have certainty and proceed. Set up your considerations on what precisely drives you and fulfills you. Set up your arrangement, do your exploration by beginning with your inward circle and jump into it. Achievement doesn't come for the time being. Along these lines, be there and hold tight. Try not to get bothered by lows and disappointments as that is important for each innovative excursion. 

Also Read:- Bill Bowerman: Co-Founder Of Nike Who Trained Olympians

Atreyi's business myverduracareWe need an ever increasing number of capable and moving Indian ladies to approach and construct an enabled society and engage themselves. I invite all Indian ladies business people who are into remarkable and creative results of high caliber to go along with us at my as accomplices and together how about we make this excursion a pleasant and engaging one. You are generally free to contact me at and be a piece of our excursion. You can likewise follow us on Instagram, Facebook and Youtube. At last, I might want to wish the Team of WOI the absolute best and congrats for the incredible work you are doing. - says Atreyi.


01 Feb, 2021




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